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Don't you know if you're doing the things right in terms of on-page SEO? Check out this action plan featuring 8 things you should take into consideration to boost your rankings and increase your organic traffic.
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This article is a quick action plan so that you can check if you're doing the things right in terms of SEO On-Page. We're currently working on a more in-depth guide on this topic.
Search engines change how they work on a constant basis with Google quotes they make daily updates to their search algorithm. Googles goal is to consistently improve the search experience for their users ensuring that only the very best results are displayed. As a result, there is a constant requirement for webmasters to monitor and improve their website’s pages.
Here’re eight tips to improve your business on-page SEO irrespective of Googles algorithm updates:
It is vital that you understand the importance of site speed when it comes to every page of your website. Buyers will not stay on your site if a single page takes too long to load, and even a few seconds can make all the difference. Site speed is not the most important factor for on-page SEO, but it is essential that you factor loading time into your page design.
Ideally, you want your page URL to be short, and your use of keywords is important to have in here:
Page titles should be your first port of call. Every single page and post across your website will need its own specific and unique title. Those titles should make use of your researched keywords. To write the most SEO perfected page titles, you should always:
Top Tip: review your competitors’ meta titles, plus top Google Ad headlines for meta title best practice for your target keywords.
Also called a ‘snippet,’ your on-page meta description will be the text that resides in the HTML code. It will be a description of the content of that page and appears beneath your page titles on search engines. It is also the lines of text that will appear on social media when your users share those pages, so it’s vital to get it right. Make sure that you:
Top Tip: include calls to action, plus review your competitors’ meta descriptions, plus top Google Ad body text for best practice for your target keywords.
Use well-written headings to break up the content on your page. While this makes your content easier to read, by using keyword rich headlines and subheaders you will stand out on search engines as you will be breaking down the most valuable elements of each page.
Often overlooked by SEOs, but all your sites pages need to be well written, engaging for the visitors providing the information they are looking for. If people read your pages and spend time on them, this it today a huge ranking factor in the search engines. From more information on how to write great copy see this article on copywriting.
Images are instrumental when it comes to boosting your SEO. Search engines now return as many image results as they do written ones, so it’s imperative that you pay close attention to the alt-text tags on your images. When adding alt-text descriptions to images, remember to:
While backlinks (links on other sites that lead back to your website) are an effective SEO technique, internal links should always be a priority too. That's because they:
Search engines use bots called ‘spiders’ to crawl through millions of websites, and internal links on a web page mean that they have a clearer path to follow.
As well as your SEO performance, you can also use internal links to keep users on your website for longer. When it comes to internal links, make sure that you:
To improve your websites organic traffic, your visitors’ experience, and inquiries and sales, in 2019 on-page optimization is vital.
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