Building SEO Pages at Scale

Zapier, Shopify, and Gusto are all using a SEO strategy to get +10,000s of customers every month. This strategy is called Programmatic SEO.

When I learned about it, I decided to implement it immediately on Failory. After just some months, it’s already bringing us +100,000 organic users/mo.

Now I want to help you do the same.

Throughout 4 synchronic lessons and 2 one-on-one consultancy calls, I'll help you launch your Programmatic SEO customer acquisition channel.

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1. You're the founder or form part of the growth team of a startup.
2. You at least know how SEO works (though you don't need to be an expert).
3. You're looking to build or grow your SEO acquisition channel.

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By the end of the course, you'll have launched a Programmatic SEO project in your startup's website.

This project will be relevant to your business, getting you users that you can convert into customers.

The project will consists of at least 100+ pages, which will aim to rank for dozens of keywords.

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• How to find "head terms".
• Product-oriented vs. audience-oriented head terms.
• Combining growth tools and pSEO.
• How to evaluate head term ideas.
• How to validate head terms.
• Some general head terms for your business.
• Review other startups’ head terms.

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• Analyze your brainstormed head term ideas.
• Evaluate if they fit the required criteria.
• Select the best head term idea or brainstorm new ones.

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• How to analyze your head term's SERPs.
• Planning which data needs to be collected.
• Using your own data.
• Scrapping data.
• Getting data from APIs.
• Different data cleaning techniques.
• Enriching the data with automation, AI & freelancers.
• Analyze other startups’ data collection strategies.

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• Using CMS (Wordpress, Webflow).
• Using my Google Sheets template.
• Using ChatGPT to build a custom solution.
• Using No Code pSEO tools.
• How to connect everything with Zapier.
• How to generate meta and OG data for the pages.
• Avoiding duplicated, thin or incorrect content.
• Launching the pSEO pages.
• Behind the scenes of how I do it at Failory.

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• Review that your collected data is correct.
• Look for ways to enrich your data.
• Help you set up the programmatic creation of your articles.
• Review the articles created.

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• Applying good technical SEO practices.
• Mastering the interlinking.
• Techniques to get backlinks.
• Running pSEO experiments.
• Strategies to convert users into customers.
• Review how other startups are converting users.

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• Cohort Community: You'll get access to a Slack channel where you'll be able to talk with me and the other members of the cohort about your pSEO project.
• Final Review Video: The week following the 4th lesson, I'll review your project and send you a feedback video.
• Access to Recordings: If you can't make it at the lessons’ time or prefer to watch it at your pace, you'll have forever access to the lessons’ recordings.