Building SEO Pages at Scale

4 Weeks · Cohort-Based Course + Consultancy

I'll teach you the 4-step framework I’ve used at Failory to programmatically create thousands of SEO pages (which are now bringing +100,000 users/mo).

Enroll now →
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Zapier, Shopify, and Gusto are all using a SEO strategy to get +10,000s of customers every month. This strategy is called Programmatic SEO.

When I learned about it, I decided to implement it immediately on Failory. After just some months, it’s already bringing us +100,000 organic users/mo.

Now I want to help you do the same.

Throughout 4 synchronic lessons and 2 one-on-one consultancy calls, I'll help you launch your Programmatic SEO customer acquisition channel.

This Is For You If

  1. You're the founder or form part of the growth team of a startup.
  2. You at least know how SEO works (though you don't need to be an expert).
  3. You're looking to build or grow your SEO acquisition channel.

What You'll Get

By the end of the course, you'll have launched a Programmatic SEO project in your startup's website.

This project will be relevant to your business, getting you users that you can convert into customers.

The project will consists of at least 100+ pages, which will aim to rank for dozens of keywords.


Lesson 1: Finding & Evaluating Programmatic SEO Ideas

May 8th, 5.00 pm (CET)· 1.5 hours

  • How to find "head terms".
  • Product-oriented vs. audience-oriented head terms.
  • Combining growth tools and pSEO.
  • How to evaluate head term ideas.
  • How to validate head terms.
  • Some general head terms for your business.
  • Review other startups’ head terms.
Zapier's head term
Zapier's head term.

One-On-One Consultancy: Evaluating & Validating your Head Terms

May 8th - 14th · 45 minutes

  • Analyze your brainstormed head term ideas.
  • Evaluate if they fit the required criteria.
  • Select the best head term idea or brainstorm new ones.

Lesson 2: Collecting & Enriching the Data

May 15th, 5.00 pm (CET) · 1.5 hours

  • How to analyze your head term's SERPs.
  • Planning which data needs to be collected.
  • Using your own data.
  • Scrapping data.
  • Getting data from APIs.
  • Different data cleaning techniques.
  • Enriching the data with automation, AI & freelancers.
  • Analyze other startups’ data collection strategies.
Curated pitch deck database
Data from one of our pSEO projects.

Lesson 3: Programmatically Creating SEO Pages

May 22nd, 5.00 pm (CET) · 1.5 hours

  • Using CMS (Wordpress, Webflow).
  • Using my Google Sheets template.
  • Using ChatGPT to build a custom solution.
  • Using No Code pSEO tools.
  • How to connect everything with Zapier.
  • How to generate meta and OG data for the pages.
  • Avoiding duplicated, thin or incorrect content.
  • Launching the pSEO pages.
  • Behind the scenes of how I do it at Failory.
My gSheets template to create articles.

One-On-One Consultancy: Reviewing Your Data & Creating the Articles

May 22nd - 28th · 45 minutes

  • Review that your collected data is correct.
  • Look for ways to enrich your data.
  • Help you set up the programmatic creation of your articles.
  • Review the articles created.

Lesson 4: Optimizing for SEO & Conversions

May 29th, 5.00 pm (CET) · 1.5 hours

  • Applying good technical SEO practices.
  • Mastering the interlinking.
  • Techniques to get backlinks.
  • Running pSEO experiments.
  • Strategies to convert users into customers.
  • Review how other startups are converting users.
Our strategy to convert users into customers (bringing +$2,000/mo).

Also Included

  • Cohort Community: You'll get access to a Slack channel where you'll be able to talk with me and the other members of the cohort about your pSEO project.
  • Final Review Video: The week following the 4th lesson, I'll review your project and send you a feedback video.
  • Access to Recordings: If you can't make it at the lessons’ time or prefer to watch it at your pace, you'll have forever access to the lessons’ recordings.
$2,000 $899
First time cohort discount price. Use code: FIRSTCOHORT
Enroll now →
📅 Duration: May 8th - May 29th (4 weeks)
Lessons’ time: 5.00 pm (CET)
🪑 Available spots: 10

Frequently Asked Questions

Does this work for any kind of startup?
Yes, the framework and strategies work for startups in any industry and with any business model.

Why you?
I've been working on Programmatic SEO projects for the past 2+ years and have grown them to +100,000 users/month.

What does this include?
The course includes 4 lessons of 1.5 hours and 2 consultancy calls of 45 minutes. You also get access to a cohort community, a final review video, and the recordings.

What is the expected time commitment?
Total content consumption is 6 hours, plus 1.5 hours of consultancy calls. Besides that, I estimate you'll have to do 10-20 hours of work (though most of it can be outsourced).

I can't make it at 5.00 pm CET. What can I do?
Once the lesson finishes, you'll receive the link of the recording. I'll also reply all of your questions through chat or recorded videos. So I think it's not a big issue.

Why only 10 spots?
I'm currently doing a study-abroad program so I have limited time. I want to make sure I have enough time to help everyone launch their pSEO project.

Learn How to Build SEO Pages at Scale

I'll teach you the 4-step framework I’ve used at Failory to programmatically create thousands of SEO pages (which are now bringing +100,000 users/mo).

Enroll now →