This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Instamojo's cover immediately establishes its purpose with the tagline "Easy as Sharing." This phrase effectively communicates the core benefit of simplicity and positions the product as user-friendly from the first impression. The choice of words showcases a focus on action and effortlessness, which directly addresses a key pain point for their target audience.
Our Tip: Create a tagline that encapsulates the primary benefit of your product in three to five memorable words.
The deck clearly articulates three major pain points: the time, cost, and low conversion rates associated with traditional e-commerce. By framing the problem around tangible business frustrations, Instamojo makes a compelling case for its necessity. This approach immediately resonates with any creator or business that has struggled to sell products online.
Our Tip: Present the problem not just as a market gap but as a tangible, costly frustration that your target customer experiences daily.
Instamojo presents its solution as a simple three-step process, directly mirroring the simplicity promised in its tagline. The value proposition is powerfully reinforced by a key metric: a 9% conversion rate, which serves as a quantifiable differentiator from competitors. This combination of a simple "how it works" and a hard data point makes the solution both understandable and compelling.
Our Tip: Clearly demonstrate your solution's value with a single, powerful metric that proves its superiority over existing alternatives.
The deck's primary piece of traction is its 9% conversion rate, a metric that speaks directly to the platform's effectiveness. While lacking other details like user numbers or revenue, this specific performance indicator serves as powerful social proof. It validates the core promise of the solution and signals to investors that the product works in the real world.
Our Tip: Showcase a single, impressive key performance indicator that directly validates your core value proposition to build immediate credibility.
Instamojo's deck is a masterclass in clarity, building its entire narrative around the simple idea of "Easy as Sharing." This core concept is consistently reinforced, from the tagline to the three-step solution, making the value proposition instantly understandable. To apply this, distill your product's essence into a single, powerful idea and ensure every slide reinforces that message.
The deck wisely centers its proof on a single, high-impact metric: the 9% conversion rate. This number directly validates their solution to a major customer pain point and serves as undeniable evidence of product-market fit. Identify the one key performance indicator that best proves your value and make it the undeniable hero of your traction slide.
