For direct-to-consumer founders, finding the right venture capital partner is a critical step. The good news is that many firms are actively funding new companies, with some like Plug and Play making over 2,200 investments.
It's not just about getting started, either; firms like Lightspeed Venture Partners have guided over 260 companies toward an exit. We've done the research on the most active investors to help you narrow down your search.
Below is our list of the best 56 DTC VC firms.
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Buy It For $97 $297 →Norwest provides venture and growth equity to companies from early to late stages, focusing on the consumer, enterprise, and healthcare sectors. They help founders scale their businesses by offering a deep network and operational experience, with a portfolio that includes companies like Vertex Pharmaceuticals.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 1961 |
| Founders | Irem Rami, Jeff Crowe, Jon Kossow, Promod Haque, Sohil Chand |
| Total Funding | $12.6B |
| Average Check Size | $25M |
| Industries | Consumer, Enterprise, Healthcare, AI & ML, Biotech, DTC, E-Commerce, Education, Fintech, Food & Beverage, Marketplace, Media, SaaS, Proptech & Real Estate, Infrastructure |
| Investment Stage | Convertible Note, Debt, Early Stage, Late Stage, Private Equity, Secondary Market, Growth |
| Nº of Investments | 1000 (391 as Lead Investor) |
| Nº of Exits | 225 (42 IPO'd) |
| Top Portfolio Startups | Grove Collaborative, Sundaysky, Vertex Pharmaceuticals |
| Contact | businessplan@nvp.com / +1 650-321-8000 |
Lightspeed Venture Partners backs founders from seed to growth, focusing on disruptive companies in the enterprise, consumer, health, and fintech sectors. They have helped build category-defining businesses like Grubhub and Zscaler, supporting them from inception to IPO.
| Headquarters | Menlo Park, California, United States |
| Year Founded | 2000 |
| Founders | Barry Eggers, Christopher Schaepe, Peter Nieh, Ravi Mhatre |
| Total Funding | $18.9B |
| Average Check Size | $50M |
| Industries | Consumer, Enterprise, Health & Wellness, Crypto & Blockchain, Fintech, DTC, Education, Media, Social, SaaS, Big Data & Analytics, Biotech, Infrastructure |
| Investment Stage | Early Stage, Late Stage, Seed |
| Nº of Investments | 1566 (575 as Lead Investor) |
| Nº of Exits | 262 (40 IPO'd) |
| Top Portfolio Startups | Grubhub, Zscaler, Setu |
| Contact | info@lsvp.com / +1 650 234 8300 |
As a global innovation platform, Plug and Play runs accelerator programs across dozens of industries to connect early-stage startups with corporations and investors. This model of fostering corporate-startup collaboration has helped build a portfolio that includes major exits like Honey and Life360.
| Headquarters | Sunnyvale, California, United States |
| Year Founded | 2006 |
| Founders | Ali Safavi, Jackie Hernandez, Jojo Flores, Saeed Amidi |
| Total Funding | $45.5M |
| Average Check Size | $250k |
| Industries | DTC, Enterprise, Fintech, Food & Beverage, Healthcare, InsurTech, IoT, Media, Transportation, Hardware, Proptech & Real Estate, Supply Chain & Logistics, Climate & Sustainability, Travel & Hospitality, Agriculture, Energy |
| Investment Stage | Early Stage, Non Equity Assistance, Private Equity, Seed, Series A, Series B, Series C |
| Nº of Investments | 2273 (259 as Lead Investor) |
| Nº of Exits | 206 (11 IPO'd) |
| Top Portfolio Startups | Truebill, Honey, Life360 |
| Contact | press@pnptc.com / +1 408-524-1400 |
Benchmark partners with entrepreneurs at the earliest stages, helping build transformational companies in mobile, marketplaces, social, and enterprise software. Their unique, hands-on approach from five equal partners has helped launch iconic brands including Uber, Snapchat, and Instagram.
| Headquarters | San Mateo, California, United States |
| Year Founded | 1995 |
| Founders | Andy Rachleff, Bob Kagle, Kevin Harvey |
| Total Funding | $2.5B |
| Average Check Size | $15M |
| Industries | Cybersecurity, Hardware, Social, Marketplace, Cloud, Consumer, DTC, Infrastructure, SaaS |
| Investment Stage | Early Stage, Late Stage, Post-Ipo, Seed |
| Nº of Investments | 727 (244 as Lead Investor) |
| Nº of Exits | 197 (51 IPO'd) |
| Top Portfolio Startups | Twitter, Wework, Snap Inc |
Backed by the Shenzhen Government, Shenzhen Capital Group funds high-tech enterprises and SMEs to help build China's national industries. They invest from seed to late-stage across sectors like IT, biopharma, and new energy, and have guided a large number of portfolio companies to public listings.
| Headquarters | Nanshan, Hunan, China |
| Year Founded | 1999 |
| Founders | Liu Can |
| Industries | Internet & Mobile, DTC, Climate & Sustainability, Supply Chain & Logistics, Biotech, Media, Manufacturing |
| Investment Stage | Early Stage, Late Stage, Seed |
| Nº of Investments | 702 (284 as Lead Investor) |
| Nº of Exits | 97 (91 IPO'd) |
| Contact | master@szvc.com.cn / 0755-82912888 |
Forerunner invests in founders building brands for the modern consumer, with a focus on understanding where customer needs are headed next. Their support, which combines capital with deep consumer insight, has helped build culture-defining companies like Dollar Shave Club, Warby Parker, and Hims & Hers.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2010 |
| Founders | Kirsten Green |
| Total Funding | $1B |
| Industries | DTC, Consumer, Healthcare, Education, Creator Economy |
| Investment Stage | Early Stage, Late Stage, Seed, Series A, Growth |
| Nº of Investments | 281 (96 as Lead Investor) |
| Nº of Exits | 49 (2 IPO'd) |
| Top Portfolio Startups | Balance, Studio, A-Frame |
| Contact | info@forerunnerventures.com / (415) 500-6618 |
With a deep focus on Indonesia, Alpha JWC Ventures invests in early to growth-stage technology companies, particularly in the fintech and consumer sectors. Their hands-on approach has helped build some of the region's most successful startups, including financial platform Ajaib and coffee chain Kopi Kenangan.
| Headquarters | Jakarta Pusat, Jakarta Raya, Indonesia |
| Year Founded | 2015 |
| Founders | Chandra Tjan, Jefrey Joe, Will Ongkowidjaja |
| Total Funding | $650M |
| Average Check Size | $50M |
| Industries | Consumer, Enterprise, Social, Fintech, Marketplace, AI & ML, SaaS, E-Commerce, DTC |
| Investment Stage | Early Stage, Late Stage, Seed, Series A, Pre-Seed |
| Nº of Investments | 115 (50 as Lead Investor) |
| Nº of Exits | 8 |
| Top Portfolio Startups | Agriaku, Pitik, Mangkokku |
| Contact | info@alphajwc.com |
For over two decades, HV Capital has been one of Europe's most active investors, backing internet and technology companies like Zalando, Delivery Hero, and Flixbus. They are one of the few firms on the continent capable of financing startups through every growth phase, from seed to late stage.
| Headquarters | Munich, Bayern, Germany |
| Year Founded | 2000 |
| Founders | Lars Langusch |
| Total Funding | €2.3B |
| Average Check Size | €5M |
| Industries | Consumer, Enterprise, Fintech, Education, Internet & Mobile, Healthcare, DTC, Transportation |
| Investment Stage | Early Stage, Late Stage, Seed |
| Nº of Investments | 492 (155 as Lead Investor) |
| Nº of Exits | 93 (13 IPO'd) |
| Top Portfolio Startups | Informed, Hadrian, Storyblok |
| Contact | info@hvcapital.com / +49 89 20 60 7-751 |
Matrix Partners China builds long-term relationships with entrepreneurs at the early and Series A stages, helping them create industry-leading companies in SaaS, deep tech, and consumer markets. Their team of former entrepreneurs and experienced investors has guided major successes like Baidu, Focus Media, and Eachnet through to IPOs and profitable acquisitions.
| Headquarters | Beijing, Beijing, China |
| Year Founded | 1977 |
| Founders | Bo Shao, David Su, David Zhang, Yee Lee |
| Industries | SaaS, Deep Tech & Hard Science, Healthcare, Consumer, DTC, Enterprise |
| Investment Stage | Early Stage, Series A |
| Nº of Investments | 751 (251 as Lead Investor) |
| Nº of Exits | 52 (33 IPO'd) |
| Contact | info@matrixpartners.com.cn / +86-10-6500-0088 |
Astanor Ventures backs entrepreneurs using technology to regenerate the food, agriculture, and ocean sectors. By providing capital and access to a deep network of industry experts, they help companies like Planetary, Umiami, and Melibio create a more nourishing and sustainable food future.
| Headquarters | Luxembourg, Luxembourg, Belgium |
| Year Founded | 2017 |
| Founders | Eric Archambeau, George Coehlo |
| Total Funding | $325M |
| Industries | Agriculture, Climate & Sustainability, DTC, Food & Beverage |
| Investment Stage | Convertible Note, Early Stage, Late Stage, Seed |
| Nº of Investments | 65 (35 as Lead Investor) |
| Nº of Exits | 5 |
| Top Portfolio Startups | Planetary, Umiami, Melibio |
46 Additional DTC VC Firms Worth Pitching
Our favorites are just the start, as plenty of other investors are writing checks for promising DTC companies. The firms listed here have collectively backed over 5,500 startups and helped more than 850 of them reach an exit.
You'll see a strong presence from the United States, but there are also funds from Germany to Japan and Australia. Here’s a look at the rest of the venture capital firms funding what's next in direct-to-consumer.