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The Founder's Handbook
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100 Accelerators & Incubators
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This free sheet contains 100 VC firms, with information about the countries, cities, stages, and industries they invest in, as well as their contact details.

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100 Top Unicorns

Top 56 DTC Venture Capital Firms (2026)

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For direct-to-consumer founders, finding the right venture capital partner is a critical step. The good news is that many firms are actively funding new companies, with some like Plug and Play making over 2,200 investments.

It's not just about getting started, either; firms like Lightspeed Venture Partners have guided over 260 companies toward an exit. We've done the research on the most active investors to help you narrow down your search.

Below is our list of the best 56 DTC VC firms.

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1. Norwest

Norwest provides venture and growth equity to companies from early to late stages, focusing on the consumer, enterprise, and healthcare sectors. They help founders scale their businesses by offering a deep network and operational experience, with a portfolio that includes companies like Vertex Pharmaceuticals.

HeadquartersPalo Alto, California, United States
Year Founded1961
FoundersIrem Rami, Jeff Crowe, Jon Kossow, Promod Haque, Sohil Chand
Total Funding$12.6B
Average Check Size$25M
IndustriesConsumer, Enterprise, Healthcare, AI & ML, Biotech, DTC, E-Commerce, Education, Fintech, Food & Beverage, Marketplace, Media, SaaS, Proptech & Real Estate, Infrastructure
Investment StageConvertible Note, Debt, Early Stage, Late Stage, Private Equity, Secondary Market, Growth
Nº of Investments1000 (391 as Lead Investor)
Nº of Exits225 (42 IPO'd)
Top Portfolio StartupsGrove Collaborative, Sundaysky, Vertex Pharmaceuticals
Contactbusinessplan@nvp.com / +1 650-321-8000

Lightspeed Venture Partners backs founders from seed to growth, focusing on disruptive companies in the enterprise, consumer, health, and fintech sectors. They have helped build category-defining businesses like Grubhub and Zscaler, supporting them from inception to IPO.

HeadquartersMenlo Park, California, United States
Year Founded2000
FoundersBarry Eggers, Christopher Schaepe, Peter Nieh, Ravi Mhatre
Total Funding$18.9B
Average Check Size$50M
IndustriesConsumer, Enterprise, Health & Wellness, Crypto & Blockchain, Fintech, DTC, Education, Media, Social, SaaS, Big Data & Analytics, Biotech, Infrastructure
Investment StageEarly Stage, Late Stage, Seed
Nº of Investments1566 (575 as Lead Investor)
Nº of Exits262 (40 IPO'd)
Top Portfolio StartupsGrubhub, Zscaler, Setu
Contactinfo@lsvp.com / +1 650 234 8300

As a global innovation platform, Plug and Play runs accelerator programs across dozens of industries to connect early-stage startups with corporations and investors. This model of fostering corporate-startup collaboration has helped build a portfolio that includes major exits like Honey and Life360.

HeadquartersSunnyvale, California, United States
Year Founded2006
FoundersAli Safavi, Jackie Hernandez, Jojo Flores, Saeed Amidi
Total Funding$45.5M
Average Check Size$250k
IndustriesDTC, Enterprise, Fintech, Food & Beverage, Healthcare, InsurTech, IoT, Media, Transportation, Hardware, Proptech & Real Estate, Supply Chain & Logistics, Climate & Sustainability, Travel & Hospitality, Agriculture, Energy
Investment StageEarly Stage, Non Equity Assistance, Private Equity, Seed, Series A, Series B, Series C
Nº of Investments2273 (259 as Lead Investor)
Nº of Exits206 (11 IPO'd)
Top Portfolio StartupsTruebill, Honey, Life360
Contactpress@pnptc.com / +1 408-524-1400
Benchmark Logo

Benchmark partners with entrepreneurs at the earliest stages, helping build transformational companies in mobile, marketplaces, social, and enterprise software. Their unique, hands-on approach from five equal partners has helped launch iconic brands including Uber, Snapchat, and Instagram.

HeadquartersSan Mateo, California, United States
Year Founded1995
FoundersAndy Rachleff, Bob Kagle, Kevin Harvey
Total Funding$2.5B
Average Check Size$15M
IndustriesCybersecurity, Hardware, Social, Marketplace, Cloud, Consumer, DTC, Infrastructure, SaaS
Investment StageEarly Stage, Late Stage, Post-Ipo, Seed
Nº of Investments727 (244 as Lead Investor)
Nº of Exits197 (51 IPO'd)
Top Portfolio StartupsTwitter, Wework, Snap Inc

Backed by the Shenzhen Government, Shenzhen Capital Group funds high-tech enterprises and SMEs to help build China's national industries. They invest from seed to late-stage across sectors like IT, biopharma, and new energy, and have guided a large number of portfolio companies to public listings.

HeadquartersNanshan, Hunan, China
Year Founded1999
FoundersLiu Can
IndustriesInternet & Mobile, DTC, Climate & Sustainability, Supply Chain & Logistics, Biotech, Media, Manufacturing
Investment StageEarly Stage, Late Stage, Seed
Nº of Investments702 (284 as Lead Investor)
Nº of Exits97 (91 IPO'd)
Contactmaster@szvc.com.cn / 0755-82912888

Forerunner invests in founders building brands for the modern consumer, with a focus on understanding where customer needs are headed next. Their support, which combines capital with deep consumer insight, has helped build culture-defining companies like Dollar Shave Club, Warby Parker, and Hims & Hers.

HeadquartersSan Francisco, California, United States
Year Founded2010
FoundersKirsten Green
Total Funding$1B
IndustriesDTC, Consumer, Healthcare, Education, Creator Economy
Investment StageEarly Stage, Late Stage, Seed, Series A, Growth
Nº of Investments281 (96 as Lead Investor)
Nº of Exits49 (2 IPO'd)
Top Portfolio StartupsBalance, Studio, A-Frame
Contactinfo@forerunnerventures.com / (415) 500-6618

With a deep focus on Indonesia, Alpha JWC Ventures invests in early to growth-stage technology companies, particularly in the fintech and consumer sectors. Their hands-on approach has helped build some of the region's most successful startups, including financial platform Ajaib and coffee chain Kopi Kenangan.

HeadquartersJakarta Pusat, Jakarta Raya, Indonesia
Year Founded2015
FoundersChandra Tjan, Jefrey Joe, Will Ongkowidjaja
Total Funding$650M
Average Check Size$50M
IndustriesConsumer, Enterprise, Social, Fintech, Marketplace, AI & ML, SaaS, E-Commerce, DTC
Investment StageEarly Stage, Late Stage, Seed, Series A, Pre-Seed
Nº of Investments115 (50 as Lead Investor)
Nº of Exits8
Top Portfolio StartupsAgriaku, Pitik, Mangkokku
Contactinfo@alphajwc.com

For over two decades, HV Capital has been one of Europe's most active investors, backing internet and technology companies like Zalando, Delivery Hero, and Flixbus. They are one of the few firms on the continent capable of financing startups through every growth phase, from seed to late stage.

HeadquartersMunich, Bayern, Germany
Year Founded2000
FoundersLars Langusch
Total Funding€2.3B
Average Check Size€5M
IndustriesConsumer, Enterprise, Fintech, Education, Internet & Mobile, Healthcare, DTC, Transportation
Investment StageEarly Stage, Late Stage, Seed
Nº of Investments492 (155 as Lead Investor)
Nº of Exits93 (13 IPO'd)
Top Portfolio StartupsInformed, Hadrian, Storyblok
Contactinfo@hvcapital.com / +49 89 20 60 7-751

Matrix Partners China builds long-term relationships with entrepreneurs at the early and Series A stages, helping them create industry-leading companies in SaaS, deep tech, and consumer markets. Their team of former entrepreneurs and experienced investors has guided major successes like Baidu, Focus Media, and Eachnet through to IPOs and profitable acquisitions.

HeadquartersBeijing, Beijing, China
Year Founded1977
FoundersBo Shao, David Su, David Zhang, Yee Lee
IndustriesSaaS, Deep Tech & Hard Science, Healthcare, Consumer, DTC, Enterprise
Investment StageEarly Stage, Series A
Nº of Investments751 (251 as Lead Investor)
Nº of Exits52 (33 IPO'd)
Contactinfo@matrixpartners.com.cn / +86-10-6500-0088

Astanor Ventures backs entrepreneurs using technology to regenerate the food, agriculture, and ocean sectors. By providing capital and access to a deep network of industry experts, they help companies like Planetary, Umiami, and Melibio create a more nourishing and sustainable food future.

HeadquartersLuxembourg, Luxembourg, Belgium
Year Founded2017
FoundersEric Archambeau, George Coehlo
Total Funding$325M
IndustriesAgriculture, Climate & Sustainability, DTC, Food & Beverage
Investment StageConvertible Note, Early Stage, Late Stage, Seed
Nº of Investments65 (35 as Lead Investor)
Nº of Exits5
Top Portfolio StartupsPlanetary, Umiami, Melibio

46 Additional DTC VC Firms Worth Pitching

Our favorites are just the start, as plenty of other investors are writing checks for promising DTC companies. The firms listed here have collectively backed over 5,500 startups and helped more than 850 of them reach an exit.

You'll see a strong presence from the United States, but there are also funds from Germany to Japan and Australia. Here’s a look at the rest of the venture capital firms funding what's next in direct-to-consumer.

VC FirmCountryYear FoundedNº InvestmentsNº Exits
C4 Ventures logo C4 VenturesFrance20126815
M13 logo M13United States201619635
Acton Capital logo Acton CapitalGermany199912842
Viola Ventures logo Viola VenturesIsrael200028457
Union Square Ventures logo Union Square VenturesUnited States200348766
VMG Partners logo VMG PartnersUnited States20055411
212 logo 212Turkey2011604
Next Coast Ventures logo Next Coast VenturesUnited States201510814
White Star Capital logo White Star CapitalUnited States200718426
BY Venture Partners logo BY Venture PartnersJersey2015607
Earlybird Venture Capital logo Earlybird Venture CapitalGermany199731853
Alpaca VC logo Alpaca VCUnited States201212220
Montage Ventures logo Montage VenturesUnited States201312215
East Ventures logo East Ventures200967867
CyberAgent Capital logo CyberAgent CapitalJapan200628850
RET Ventures logo RET VenturesUnited States2017616
Barrel Ventures logo Barrel VenturesUnited States16
Imaginary Ventures logo Imaginary VenturesUnited States2017777
AltaIR Capital logo AltaIR CapitalUnited States200536135
Samaipata logo SamaipataSpain2016715
TLcom Capital Partners logo TLcom Capital PartnersUnited Kingdom1999599
Willow Growth Partners logo Willow Growth PartnersUnited States2020241
Scrum Ventures logo Scrum VenturesUnited States201312717
Blisce logo BlisceUnited States2014469
August Capital logo August CapitalUnited States198429186
Five Seasons Ventures logo Five Seasons VenturesFrance2016342
Bullpen Capital logo Bullpen CapitalUnited States201018640
OVO Fund logo OVO FundUnited States2013466
Impact46 logo Impact46Saudi Arabia2019674
Overline logo OverlineUnited States2020502
Crowberry Capital logo Crowberry CapitalIceland2017451
Square Peg Capital logo Square Peg CapitalAustralia201216816
Stray Dog Capital logo Stray Dog CapitalUnited States2013483
Selva Ventures logo Selva VenturesUnited States2019141
Project A Ventures logo Project A VenturesGermany201222633
BrandProject logo BrandProjectCanada20134410
Felix Capital logo Felix CapitalUnited Kingdom201412912
Hatzimemos / Libby logo Hatzimemos / LibbyUnited States2009573
Blazar Capital logo Blazar CapitalDenmark201712
Ninepointfive logo NinepointfiveBelgium2019121
GGV Capital logo GGV CapitalUnited States200049555
XFactor Ventures logo XFactor VenturesUnited States2017858
Fast Track Asia logo Fast Track AsiaSouth Korea2012172
Magma Partners logo Magma PartnersUnited States20141276
Scale II logo Scale IIBelgium201751
J12 logo J12Sweden2020521

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