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GrowthMentor is a tool I've been using since its Beta launch some years ago. It's a powerful marketplace for consultants and entrepreneurs looking for advice. Most of these consultants offer their sessions for free while you pay a $50/mo membership.
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Having said that, I will stay 100% unbiased and talk from my personal experience using the tools since the day they launched (or even before I think, as I was one of the beta testers).
As I was saying above, I was one of the first users of GrowthMentors, after one of its founders reached me out and shared with me the tool.
Since then, I’ve been using it every X months and has significantly helped me bootstrap my side-project, Failory. So...
GrowthMentor is a tool that allows founders of startups to connect with experts in different areas. You pay per month and get access to a pool of consultants who, 75% offer their sessions for free, while 25% charge per hour.
GrowthMentor’s objective is to disrupt the consulting industry carrying it from the old Google and cold email method to a clean dashboard where users can find, contact and pay to a consultant in just a matter of seconds.
At the same time, I think that the platform solves a huge problem that’s within the coaching and mentoring industry that’s about the quality of the advice. Anyone can call him/herself a consultant while having 0 experience in the industry. GrowthMentor solves this problem by comprehensively screening every single applicant. They claim to accept less than 5% of the people that apply to join as mentors.
As a startup founder, and in every aspect of life, it’s impossible to be a master of all trades. All entrepreneurs have some sort of focus and deep knowledge, which means there are many areas of business in which they don’t have any knowledge about.
At the same time, if we ignore the knowledge thing and believe Google can figure it out, there’s a time issue. If your hour, for example, costs $100, then it’s cheaper for you to hire someone for $50 and get help on topic X, than investing 3 hours googling and trying to do it yourself.
This is why I think that anyone with business-related questions and challenges, no matter if it is a founder or production worker can benefit from GrowthMentor’s calls.
We have a really long article talking about startup advice and consulting. You can find it here.
It’s just a two-people team: Foti Panagiotakopoulos, the founder and CEO, and Jessica Volbrecht, the COO.
Foti, who has a Bachelor in Business Studies and a Master in Business Administration, started the business as a side-project in September 2018. He is VP of Growth at EuroVPS and has founded another company in the past.
Jesica, instead, has a Bachelor in Sciences and has been working as an English teacher since 2009. She seems to be working on GrowthMentor part-time, along with writing and giving Skype English classes.
The reason why I’m talking about them is that they keep a really close relation with GrowthMentor’s customers and consultants. They have sent me many personal emails in the past as well as shared stuff I’ve published here on the site.
A few months ago I even had the chance to interview Foti and get to know the full story behind coming up with GrowthMentor’s idea, building the first product and growing it to thousands of users.
There he shares how he came with a great way of learning that consisted in hiring experts in topics he wanted to be informed about (such as Facebook Ads) and have a 1-hour call with them. He claimed it worked much better than online courses, as the call could be focused on his business and actionable stuff.
That’s when he made the click and decided to build something that would facilitate what he was doing through Upwork and cold emails.
On their site, you can click on “Get Started” and after filling your name and email, you will be sent an invitation to join their platform.
GrowhtMentor costs $50/month paid yearly or $75/month paid quarterly. With this subscription you get access to their pool of +190 mentors (of which 75% are free and 25% are paid). You can have unlimited calls with them. I once had +10 calls in 2 weeks, for example.
When joining, you will also get an onboarding call that will match you with a mentor that fits your business and challenges.
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Once inside the platform, this is what you’ll see:
The most important section here is the mentors marketplace. When clicking on “Browse all Mentors”, you’re shown +190 consultants and a series of filters you can use to find the best fit for your business. You can also check them out here, without being logged in.
Mentors’ skills are classified into 20 categories, going from funding to public relations. Don’t need to worry if the skill you’re looking for isn’t there, anyway, as I will be explaining below.
You can also filter them by session availability (60, 30 and 15 minutes or instant), price/hour, software they know (Mailchimp, Google Analytics, etc.), industry expertise (SaaS, B2B, etc.), language (+29 accepted) and companies they have worked for (including Google and Amazon).
Once you select some filters, you will be shown some mentors who fit with all those requirements and you can check the profiles of each of them.
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Mentors’ profiles include description, expertise, tools they know, work experience, education, certificates and reviews from people who have had calls with them. They don’t miss anything!
Once you’ve found the perfect mentor, it’s time to book the call. In the booking section, you can explain to the mentor what you will be talking about and coordinate where the call will happen (Hangouts, Skype of Zoom).
Some important things to note:
There’s a cool feature that allows users to post a request explaining what’s the issue they are facing or what they want to accomplish through a call, and mentors can apply to it.
This is why I previously said that you don’t need to worry if one of the skills you’re looking for help in isn’t within GrowthMentor’s filters.
I’ve personally used this feature 3 or 4 times and many mentors applied to them in each case (both free and paid ones).
As I said before, I’ve been using GrowthMentor since it was in it’s beta and have always found it super useful.
I’ve especially used GrowthMentor to request help on 3 things:
In order to have a successful call, I think it’s super important to prepare the call and take notes/record it as you have it.
GrowthMentor does also share some tips for getting the most value of a call, which you can find here:
In their attempt to help startup founders solve their challenges, the GrowthMentor has created a series of tools I thought were worth sharing.
GrowthMentor has partnered up with 9 companies to offer their members exclusive discounts, such as 50% for 6 months on Typeform and 30% off on Baremetrics.
If you get to use 3-4 of them, you will be already getting many months of the subscription money back.
I particularly like the 20% they offer on DemandCurve growth training programs, which I have heard that are really good.
GrowthMentor wants to be sure you accomplish your business’ goals and plans so they created an Accountability Partner program where someone on their team follows you up every X time to see if you’re on the correct path.
They don’t have a defined way to do these follow-ups but claim to be willing to be something more complex, like a quarterly call or something super simple, like monthly messages and emails here and there.
I have neither personally tried it nor know of anyone who has, but I guess it’s quite similar to a mastermind, where entrepreneurs keep them updated on what they’re working in.
GrowthMentor has a tool that can connect your business with growth marketers for temporary or permanent roles.
You simply need to fill their form and they take care of the rest, without any additional code more than the monthly subscription.
This is a fairly new service from GrowthMentor that’s paid apart from the membership.
For 3 to 4 figures (you need to get a custom quote) you can get growth audits carried out by multiple marketers.
This is how the process works:
The growth audits can especially help you if:
Go ahead and check Growth Audit yourself.
When you become a GrowthMentor member, you get access to a Facebook group with many other startup founders and marketing experts.
I’ve personally never posted there. Anyway, I see that’s pretty inactive. The most recent post is one month old already.
What’s more active is their Slack community. There already are +280 members and it’s a really great place to meet other founders as well as growth marketers.
A few months ago, GrowthMentor carried out a growth online event. It lasted 5 days, there were 54 speakers and they covered 5 topics: growth frameworks, bootstrapped growth, growth playbooks, product-led growth and data and analytics + a bonus.
I had never seen something like this so I really like the idea (it even inspired me to start working on a Failory online summit).
You can have access to the 54 talks for free here. I’m sure you will at least find 3-5 super useful!
So far, everything seems to be positive. However, here’re some negative points I have been thinking of while writing this article:
GrowhtMentor is a great way to get your business-related questions and issues sorted out with the help of experts in the field. I think that it’s a great solution for any type of position and industry, as it covers a wide scope of skills and areas of work.
Having a price of $50/month, I believe the tool provides a great value for the customer, although I wouldn’t recommend it to someone who doesn’t have the commitment to use it at least a few times/quarter.
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Having said this, I’d like to encourage you to contact me to email@example.com if you have any questions or think I missed anything.
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