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Everyone Can Build a Twitter Audience - Review & Key Lessons

I recently took Daniel Vassallo's well-known video course on how to build a Twitter audience. Here's my review as well as the key lessons I got.

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Disclaimer: This article contains affiliate links which means that if you buy the course coming from our link, we will get a commission of that sale. Having said this, I’ll make this article 100% unbiased and mention both the positive and negative points of the course.

I’ve taken the course on my own and while doing it, I wrote down many comments which I’ll share in this brief article. The course has given a lot to talk on Twitter, with a lot of people happily sharing the results seen after taking it. That’s why I want to help those who’ve read the comments out there and are still wondering whether to buy it or not.

Apart from the review, I’ll also be describing the topics the course covers and sharing some key takeaways, so even if you’re not interested in buying the course but want to build an audience on Twitter, go on reading ;)


What’s the “Everyone Can Build a Twitter Audience” course?

Everyone can Build a Twitter Audience” is a 100-minutes online course that teaches, not only how to gain followers on Twitter, but also how to build rich connections with them and have incredibly high engagement rates.

Everyone Can Build a Twitter Audience course

The objective of the course is that you’re able to build a personal brand and audience on Twitter, going through steps like building a profile, creating a source of credibility on one/a few topics you really know about, start tweeting and replying to other tweets and adopt a “learn and adjust” mindset.

The course is quite short so you will probably be able to finish it in one sitting. The speed at which it is given is okay, so you probably can put it on speed x2 and understand it perfectly (I think I actually did it). Make sure to have your notes app/notebook with you. You don’t want this to happen:

Content leaking

But you may be asking…


Why Twitter?

Why not Instagram or Tik Tok, which seems to be super trendy nowadays?

These social networks have little to do with each other. While Instagram and TikTok come in the form of images and videos, Twitter tends to be just text. The two most interesting points to analyze, however, are the way you reach new people and the engagement you have with them.

  • High-quality content on TikTok has high chances of getting viral as its algorithm will feature it on everyone’s feed; something similar can happen on Twitter if many people like or re-tweet something you post; with Instagram, that’s more difficult - a possible way would be through many people sharing a publication on their stories.
  • Virality is just one aspect to consider, though, as you may be able to reach millions of users but not build any connections with them. I think Instagram and Twitter win in terms of engagement. People can sort of decide what to see and what not on these two social networks, by following/unfollowing users. This means that if they keep following you is because they are interested or want to interact with what you share. On Tik Tok, instead, you get featured on users’ feeds without them deciding much.

In the end, I guess the decision falls into what each one feels more comfortable with.

Over the last years, I’ve seen a huge increase in business-related people sharing their stories and lessons through Twitter. Accounts like @levelsio, @ajlkn, and @patio11 have gained thousands of followers while they openly shared what were they working on, the performance of their businesses/projects, and other random thoughts.

The best part of this is that once you have such a Twitter audience, then it is easier to bring them to your products, books, courses. That’s what @levelsio did with his MAKE Book and what Daniel, the creator of the course, means when he says “My Twitter account might be the most valuable asset I own.”

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Who’s Behind The Course?

It’s Daniel Vassallo. If you have a Twitter account and follow some business-related people, you have probably seen him a few times on your feed.

I literally felt like this when I found out about Daniel:

Daniel Vassallo's Twitter

And that’s something amazing he has achieved, as, after 5-10 times of seeing his picture on different places I decided to give him a follow.

Daniel is a software developer who, in 2019, left his job at Amazon, where he had been working for 8 years, in order to launch his businesses and products. He soon got in a sort of crisis as he imagined launching something and nobody caring about it.

That’s when he thought that having a personal audience would help him mitigate this, so he began working on his Twitter profile.

It’s important to mention that Daniel has no social media/marketing background. Despite this, he was able to build an approach that by April 2020, one year since starting, meant the following stats:

  • 34M impressions
  • 1.7M engagements
  • 147k likes
  • 17k retweets
  • 250k profile clicks
  • 210k link clicks

Before launching this course, Danial took advantage of his already big Twitter following and launched an eBook titled “The Good Part of AWS”, in which he shared which AWS featured worked well and which didn’t.

This first digital product was a great success for him, making (as for May 2020) +$80,000 in just 5 months. It also helped him keep growing his audience while he shared the lessons of launching such a product and doing the marketing for it.

That’s when the Twitter course came and it worked even better this time. 4 hours after he announced he was creating it, he had sold +$6k in copies.

As for today, Daniel has around 40k followers and more engagement on his tweets than most accounts of its size.


What Does the Course Include?

The course is 100-minute long and it isn’t separated into modules/lessons. It’s just one video you can watch on Gumroad (the platform the course is sold through) or download.

Here is a quick overview of the topics covered in the video as well as some key takeaways:

  • Credibility: It’s one of the most important concepts of the course. It refers to showing your audience you really know about one/a few topics. Daniel, for example, wrote a Medium article where he explained why he had left his $500k job at Amazon. He then tweeted it and it went viral. That gave him credibility in the Amazon and software development spheres.
  • Measure of success: Daniel reflects on what’s the key metric you should pay attention to in order to identify if your Twitter approach is being successful. Engagement metrics, according to him, are a good proximate, but not perfect.
  • Make people find you: Daniel shares the actions you can do to get people to read your tweets, check your profile, and maybe become your follower. He makes a lot of emphasis on the importance of replying to other accounts’ tweets.
  • Profile: Daniel shares some quick tips to improve your Twitter bio and raises the question of whether to use your real name or a pseudonym; he believes the first option is better as people need human interactions.
  • How to tweet: This is, in my opinion, the most interesting topic. Daniel thinks there’re only two types of tweets: giving or asking. He then claims it is super important to give a lot and ask really little. On the side, he then says the following quote, which I’ve seen many people mention it on Twitter: “What you tweet needs to be the intersection of what interests you, what interests your audience and what you have credibility on.”
  • What not to: He finishes the course explaining what you should never tweet or do on Twitter, including things like buying followers, chasing RTs, tagging a bunch of people, etc.

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What Do People Say?

I’ve only read positive comments about the course; some people even claimed that due to the course they:

But, there has to be something negative…


Negative Comments

Here’re three not really significant things that could be improved on the course:

  • Length: It’s a pretty short course which many people prefer. I tend to go with longer and more detailed courses/content. I’d have really enjoyed, for example, to learn some more specific tweeting strategies/formats that have worked well for Daniel. Another interesting topic could have been how to use humor, memes, and videos to maybe become viral.
  • Structure: I generally prefer courses that are separated into lessons. This course is just one video, which makes it harder to then be able to get back to the course to re-watch one specific moment/topic.
  • You have an audience, now what: The courses finishes with a recap and you being able to build an audience. But once you have an audience, what happens? It’d have been amazing if Daniel also shared some strategies to then convert that audience into buyers of your products/businesses. I know that’s a topic that could perfectly be another separated course, but maybe just a general idea of how does the process look like.


What’s the Price?

There are two prices. The “Video course” plan costs $50 and it includes the 100-minute video. The “Video course + Spreadsheet” plan costs $65 and it includes the video as well as a spreadsheet with all Daniel tweets and the stats for each. In that way, you’ll be able to learn what works the best and replicate some of his tweets in your niche.

I’ve gone with the first option as I didn’t even know what was the spreadsheet about, but I guess it is interesting to have that information and $15 isn’t a big difference.


Conclusion

The “Everyone Can Build a Twitter Audience” course is an amazing course for everyone interested in having a personal brand and want to use Twitter as an acquisition source.

The content, price, and instructor make a perfect combination and makes the course, in my opinion, a bargain. If you have any questions/comments about anything said on the article, please reach me out at nico@failory.com.

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