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I recently took Daniel Vassallo's well-known video course on how to build a Twitter audience. Here's my review as well as the key lessons I got.
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Disclaimer: This article contains affiliate links which means that if you buy the course coming from our link, we will get a commission of that sale. Having said this, I’ll make this article 100% unbiased and mention both the positive and negative points of the course.
I’ve taken the course on my own and while doing it, I wrote down many comments which I’ll share in this brief article. The course has given a lot to talk on Twitter, with a lot of people happily sharing the results seen after taking it. That’s why I want to help those who’ve read the comments out there and are still wondering whether to buy it or not.
Apart from the review, I’ll also be describing the topics the course covers and sharing some key takeaways, so even if you’re not interested in buying the course but want to build an audience on Twitter, go on reading ;)
“Everyone can Build a Twitter Audience” is a 100-minutes online course that teaches, not only how to gain followers on Twitter, but also how to build rich connections with them and have incredibly high engagement rates.
The objective of the course is that you’re able to build a personal brand and audience on Twitter, going through steps like building a profile, creating a source of credibility on one/a few topics you really know about, start tweeting and replying to other tweets and adopt a “learn and adjust” mindset.
The course is quite short so you will probably be able to finish it in one sitting. The speed at which it is given is okay, so you probably can put it on speed x2 and understand it perfectly (I think I actually did it). Make sure to have your notes app/notebook with you. You don’t want this to happen:
But you may be asking…
Why not Instagram or Tik Tok, which seems to be super trendy nowadays?
These social networks have little to do with each other. While Instagram and TikTok come in the form of images and videos, Twitter tends to be just text. The two most interesting points to analyze, however, are the way you reach new people and the engagement you have with them.
In the end, I guess the decision falls into what each one feels more comfortable with.
Over the last years, I’ve seen a huge increase in business-related people sharing their stories and lessons through Twitter. Accounts like @levelsio, @ajlkn, and @patio11 have gained thousands of followers while they openly shared what were they working on, the performance of their businesses/projects, and other random thoughts.
The best part of this is that once you have such a Twitter audience, then it is easier to bring them to your products, books, courses. That’s what @levelsio did with his MAKE Book and what Daniel, the creator of the course, means when he says “My Twitter account might be the most valuable asset I own.”
It’s Daniel Vassallo. If you have a Twitter account and follow some business-related people, you have probably seen him a few times on your feed.
I literally felt like this when I found out about Daniel:
And that’s something amazing he has achieved, as, after 5-10 times of seeing his picture on different places I decided to give him a follow.
Daniel is a software developer who, in 2019, left his job at Amazon, where he had been working for 8 years, in order to launch his businesses and products. He soon got in a sort of crisis as he imagined launching something and nobody caring about it.
That’s when he thought that having a personal audience would help him mitigate this, so he began working on his Twitter profile.
It’s important to mention that Daniel has no social media/marketing background. Despite this, he was able to build an approach that by April 2020, one year since starting, meant the following stats:
Before launching this course, Danial took advantage of his already big Twitter following and launched an eBook titled “The Good Part of AWS”, in which he shared which AWS featured worked well and which didn’t.
This first digital product was a great success for him, making (as for May 2020) +$80,000 in just 5 months. It also helped him keep growing his audience while he shared the lessons of launching such a product and doing the marketing for it.
That’s when the Twitter course came and it worked even better this time. 4 hours after he announced he was creating it, he had sold +$6k in copies.
As for today, Daniel has around 40k followers and more engagement on his tweets than most accounts of its size.
The course is 100-minute long and it isn’t separated into modules/lessons. It’s just one video you can watch on Gumroad (the platform the course is sold through) or download.
Here is a quick overview of the topics covered in the video as well as some key takeaways:
I’ve only read positive comments about the course; some people even claimed that due to the course they:
But, there has to be something negative…
Here’re three not really significant things that could be improved on the course:
There are two prices. The “Video course” plan costs $50 and it includes the 100-minute video. The “Video course + Spreadsheet” plan costs $65 and it includes the video as well as a spreadsheet with all Daniel tweets and the stats for each. In that way, you’ll be able to learn what works the best and replicate some of his tweets in your niche.
I’ve gone with the first option as I didn’t even know what was the spreadsheet about, but I guess it is interesting to have that information and $15 isn’t a big difference.
The “Everyone Can Build a Twitter Audience” course is an amazing course for everyone interested in having a personal brand and want to use Twitter as an acquisition source.
The content, price, and instructor make a perfect combination and makes the course, in my opinion, a bargain. If you have any questions/comments about anything said on the article, please reach me out at email@example.com.
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