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Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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Flud

Social news reader for different platforms

General Information
Category
Productivity
Country
United States
Started
In 2010
Business Failure
Business Outcome
Shut Down
Closed
By 2013
Cause of Failure
Multiple Reasons
Founders & Employees
Number of Founders
Two
Name of Founders
Bobby Ghoshal, Matthew Ausonio
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
3
Total Funding Amount
$3.1M
Number of Investors
4
Description

Flud was a social news reader available for iPads, iPhones, Androids and Windows platform. Flud distinguished itself from other news readers because users could save or store articles and news in the reading list for later reading. It was made to display RSS feeds from other blogs or news sites which made it easy for individuals to stream different sources of news - at the same time - on a single platform. Flud was considered as one of the best social news readers because it had a beautiful UI design, users could create profiles, follow other users, create communities and discussions around a topic and become major contributors by sharing their content.

Cause of Failure

The reason for which Flud joined the graveyard list of failed startups was mainly that they were unable to raise additional funding for their operations. Despite its various ways to raise money (including making it an enterprise), the company failed to become profitable and eventually ran out of cash.

Another reason the company failure could be attributed to was the unreliable volume of demand. The market was already filled with similar products and the competition was too high. When Flud came to be, Flipboard and Pulse were already the leading franchise in the field.

An additional reason the company didn’t ultimately succeed was the lack of initial testing of the product. Moreover, they had sought the press too early on, without having a thoroughly tested product. The large media coverage the app received did Flud more damage than good because people, upon hearing about the app, would download it and try it out. Flud wasn’t expecting to have so many users download the app so soon and en masse, so they had suddenly had to deal with glitches and bugs. Having a faulty app when respected companies were praising it, might have cost them a bit of credibility and stopped the momentum they could have had.

Go on Reading

PepperTap

Large and fast grocery delivery service

Food and Beverage
Shut Down
$51.2M
Poor Product
Food and Beverage
India
In 2014
By 2016
Two
Between 1001 And 5000
More Than 50M
Poor Product
Shut Down
Sip

Daily tappable tech news and stories

Education
Shut Down
Nothing
Multiple Reasons
Education
United States
In 2018
By 2019
Three
Between 1 And 10
Nothing
Multiple Reasons
Shut Down
Stayzilla

Indian homestay network

Travel
Shut Down
$34M
Lack of Focus
Travel
India
In 2005
By 2017
Four
Between 251 And 500
Between 10M 50M
Lack of Focus
Shut Down
Netscape

Developed enterprise software solutions

Productivity
Shut Down
No Data
Poor Product
Productivity
United States
In 1994
By 2008
Three
Between 5001 And 10000
No Data
Poor Product
Shut Down
Koinex

Cryptocurrency exchange platform

Finances
Shut Down
-
Legal Challenges
Finances
India
In 2017
By 2019
Three
Between 51 And 100
No Data
Legal Challenges
Shut Down
Sunrise

Calendar app for mobile and desktop

Productivity
Acquired
$8.2M
Bad Business Model
Productivity
France
In 2012
By 2016
Two
Between 11 And 50
Between 1M 10M
Bad Business Model
Acquired
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

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