Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

MorningBrew

Morning Brew

Free daily email that gives a quick 5-minute rundown of the the day's top business news.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Moped

Free messaging application

General Information
Category
Social Media
Country
Germany
Started
In 1998
Business Failure
Business Outcome
Acquired
Closed
By 2014
Cause of Failure
No Market Need
Founders & Employees
Number of Founders
One
Name of Founders
Schuyler Deerman
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
$1M
Number of Investors
4
Description

Moped was a social app available for every device. Registered users could send and receive messages from their network connections. Beside the messaging service for both private and business purposes, Moped also offered a variety of other services to its users online. Some of its features included the possibility to upload the content and share it online with other users through Dropbox, or even to explore what nearby places offer good services, food, party, etc, by partnering with the Foursquare App. Moped also allowed all registered users to perform complex tasks by using multiple apps at the same time, with the help of the integrated IFTTT (if this, then that) app.

Cause of Failure

The main reason why Moped didn’t take off was that it had not enough entertaining and fast-growing content of the kind that could attract a broad mass of users to join. They tried refreshing the old content by integrating a new feature which nonetheless was not recognized as something groundbreaking in the era where other social apps with similar features already enjoyed growing popularity.

Moped was unable to see that without significant revenues and with their old and outdated content, they could not stand a chance in competing with other similar social apps. Despite their efforts and the new ideas they implemented, they attracted a disappointingly small group of users but lost a greater amount of its initial user base. The popularity and the number of users saw a steady decrease. That defeat led to the loss of all their revenue and they couldn’t find someone to invest in additional rounds. Moped officially closed and was bought by Berlin-based company 6Wunderkinder which was in turn acquired by Microsoft in 2015.

Go on Reading

Sidecar

Provided B2B delivery transportation network

Transportation
Acquired
$45.5M
Competition
Transportation
United States
In 2011
By 2015
Two
Between 51 And 100
Between 10M 50M
Competition
Acquired
Kiko

Ajax-style online calendar application

Productivity
Acquired
$50K
Bad Management
Productivity
United States
In 2003
By 2008
Two
Between 11 And 50
Less Than 1M
Bad Management
Acquired
Move Loot

Furniture online marketplace

e-Commerce
Shut Down
$21.8M
Bad Business Model
e-Commerce
United States
In 2013
By 2016
Four
Between 51 And 100
Between 10M 50M
Bad Business Model
Shut Down
PoliMobile

Empowered campaigns with the power of mobile

Marketing
Shut Down
-
No Market Need
Marketing
United States
In 2011
By 2015
One
Between 1 And 10
Nothing
No Market Need
Shut Down
LayerVault

Allowed users to store and collaborate on design work

Design
Shut Down
$535K
Lack of Funds
Design
United States
In 2011
By 2014
Two
Between 11 And 50
Less Than 1M
Lack of Funds
Shut Down
Vreal

VR game-streaming platform

Entertainment
Shut Down
$15M
Bad Timing
Entertainment
United States
In 2015
By 2019
One
Between 11 And 50
Between 10M 50M
Bad Timing
Shut Down
This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

Bookafy

Bookafy

Provide your clients and staff with a beautiful appointment booking experience.

Bookafy

HostGator

Easy and affordable web hosting and domain services for entrepreneurs.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.