The main reason why Moped didn’t take off was that it had not enough entertaining and fast-growing content of the kind that could attract a broad mass of users to join. They tried refreshing the old content by integrating a new feature which nonetheless was not recognized as something groundbreaking in the era where other social apps with similar features already enjoyed growing popularity.

Moped was unable to see that without significant revenues and with their old and outdated content, they could not stand a chance in competing with other similar social apps. Despite their efforts and the new ideas they implemented, they attracted a disappointingly small group of users but lost a greater amount of its initial user base. The popularity and the number of users saw a steady decrease. That defeat led to the loss of all their revenue and they couldn’t find someone to invest in additional rounds. Moped officially closed and was bought by Berlin-based company 6Wunderkinder which was in turn acquired by Microsoft in 2015.

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Go on Reading

• CIO: Traction Watch: A look at why 5 tech startups failed
• Crunchbase: Moped