Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Moped

Free messaging application

General Information
Category
Social Media
Country
Germany
Started
In 1998
Business Failure
Business Outcome
Acquired
Closed
By 2014
Cause of Failure
No Market Need
Founders & Employees
Number of Founders
One
Name of Founders
Schuyler Deerman
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
$1M
Number of Investors
4
Description

Moped was a social app available for every device. Registered users could send and receive messages from their network connections. Beside the messaging service for both private and business purposes, Moped also offered a variety of other services to its users online. Some of its features included the possibility to upload the content and share it online with other users through Dropbox, or even to explore what nearby places offer good services, food, party, etc, by partnering with the Foursquare App. Moped also allowed all registered users to perform complex tasks by using multiple apps at the same time, with the help of the integrated IFTTT (if this, then that) app.

Cause of Failure

The main reason why Moped didn’t take off was that it had not enough entertaining and fast-growing content of the kind that could attract a broad mass of users to join. They tried refreshing the old content by integrating a new feature which nonetheless was not recognized as something groundbreaking in the era where other social apps with similar features already enjoyed growing popularity.

Moped was unable to see that without significant revenues and with their old and outdated content, they could not stand a chance in competing with other similar social apps. Despite their efforts and the new ideas they implemented, they attracted a disappointingly small group of users but lost a greater amount of its initial user base. The popularity and the number of users saw a steady decrease. That defeat led to the loss of all their revenue and they couldn’t find someone to invest in additional rounds. Moped officially closed and was bought by Berlin-based company 6Wunderkinder which was in turn acquired by Microsoft in 2015.

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