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Trusted Contacts

Google's emergency location app

General Information
Category
Health
Country
United States
Started
In 2016
Business Failure
Business Outcome
Shut Down
Closed
By 2020
Cause of Failure
Multiple Reasons
Founders & Employees
Number of Founders
One
Name of Founders
Google
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
Nothing
Total Funding Amount
-
Number of Investors
Nothing
Description

Trusted Contacts was a personal safety app that allowed a list of trusted contacts to request the location of the user in case of an emergency.

Trusted Contacts
Cause of Failure

The app had a 3.8 rating on the play store and over a million downloads, but these were not good enough numbers to make it a worthwhile project for Google. Upon shutdown, Google sent emails to users claiming that the app is obsolete since location sharing is integrated into Google maps.

That said, this comparison is not entirely fair, since Google Maps location sharing doesn’t allow your contacts to receive your location on demand. This makes it much less useful if you find yourself in a dangerous situation and are unable to proactively share your location with your contacts (e.g. you are unconscious, etc.). At the same time, Trusted Contacts didn’t have an always-on location setting like the one in Google Maps.

The current Pixel-exclusive Personal Safety app has a similar goal to the one of Trusted Contacts, but instead of sharing location on demand, it allows you to schedule a safety check that will alert your contacts if you don’t answer.

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Dinnr

Ingredients and recipe to create meals at home

Food and Beverage
Shut Down
£60K
No Market Need
Food and Beverage
United Kingdom
In 2012
By 2014
Two
Between 1 And 10
Less Than 1M
No Market Need
Shut Down
Auctionata

Online auction platform for art & luxury

e-Commerce
Shut Down
$95.5M
Legal Challenges
e-Commerce
Germany
In 2012
By 2017
Four
Between 251 And 500
More Than 50M
Legal Challenges
Shut Down
Laurel & Wolf

Online interior design marketplace

e-Commerce
Shut Down
$25.5M
Multiple Reasons
e-Commerce
United States
In 2014
Active
Two
Between 51 And 100
Between 10M 50M
Multiple Reasons
Shut Down
Juicero

First home cold-pressed juicing system

Food and Beverage
Bankruptcy
$118.5M
Bad Business Model
Food and Beverage
United States
In 2013
By 2017
One
Between 101 And 250
More Than 50M
Bad Business Model
Bankruptcy
LayerVault

Allowed users to store and collaborate on design work

Design
Shut Down
$535K
Lack of Funds
Design
United States
In 2011
By 2014
Two
Between 11 And 50
Less Than 1M
Lack of Funds
Shut Down
PoliMobile

Empowered campaigns with the power of mobile

Marketing
Shut Down
-
No Market Need
Marketing
United States
In 2011
By 2015
One
Between 1 And 10
Nothing
No Market Need
Shut Down
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