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Mytracks

Location tracker for user activities
Google Cemetery
GENERAL INFORMATION
Category:
Health
Started:
2009
BUSINESS FAILURE
Cause:
No Market Need
Closed:
2016

Description

MyTracks was one of Google’s activity apps specializing in mapping the speed, distance, path, and elevation of users’ activities. It could be used when walking, running, or riding a bike. Users would receive frequent voice notifications of what progress they’ve made.

The app could work with other Google tools such as Maps, Fusion Tables, and Docs. It could also sync with third-party devices such as Polar’s fitness trackers and monitors and Zephyr’s Performance Systems.

Mytracks

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Cause of Failure

In February 2016, Google announced that they were shutting down the app on April 30th that year. Users could save their information even after that date by moving it to Google Drive or downloading it in one of the supported formats.

The official reason for the decision was that Google wanted to focus their efforts on other mapping projects with broader reach. However, they provided customers with a list of alternatives based on which MyTrack features they used.

Some of the suggestions were MapMyRun, Strava, and Google’s own fitness app – Google Fit. The latter could not only do what MyTracks did, but it also tracked how many calories were burnt based on the user’s gender, height, and weight.

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