Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).

Panoramio

Location-tagged photo-sharing platform
Google Cemetery

Successful brands value customer experience and smart founders use PartnerHero to up-level their CX without breaking the bank. Invest in flexible, affordable outsourced customer ops to grow your startup.

Book a Free Consultation Call →
GENERAL INFORMATION
Category:
Travel
Started:
2005
BUSINESS FAILURE
Cause:
No Market Need
Closed:
2016

Successful brands value customer experience and smart founders use PartnerHero to up-level their CX without breaking the bank. Invest in flexible, affordable outsourced customer ops to grow your startup.

Book a Free Consultation Call →

Description

Panoramio allowed users to upload photos, tag their geo-location, and share them with other community members. It was created in 2005 by two Spanish entrepreneurs - Joaquín Abela and Eduardo Aguilar. Google acquired it in 2007.

Panoramio

Cause of Failure

Initially, Google used Panoramio for augmenting the Google Maps and Google Earth services with the content users uploaded. This way, people could see various places as viewed by those taking the pictures.

Since Google launched their Local Guides program and added an option to upload pictures to Maps, Panoramio became more or less redundant, and Google tried to shut it down in 2014. Loyal users started a petition and convinced the tech giant to reconsider. The second cancellation turned out to be final, though, and Google stopped supporting the app after November 4, 2016.

Google automatically copied all images from Panoramio to Google+ for users who had both services and had linked them beforehand. The rest could still access their content till November 2017.

The All-In-One Newsletter for Startup Founders

Every week, I’ll send you Failory’s latest interviews and articles and 3 curated resources for founders. Join +25,000 other startup founders!