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Tilt Brush

Virtual reality painting application
Google Cemetery

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GENERAL INFORMATION
Category:
Design
Started:
2016
BUSINESS FAILURE
Cause:
Bad Timing
Closed:
2021

Don't be the average security professional that spends 4,300 hours annually to maintain compliance. Simplify your audits and reduce your workload with G2's 5-star rated compliance automation platform.

Get started →

Description

Tilt Brush is a VR painting application that was created by Skillman & Hackett in 2014. Google purchased it in 2015 and released it with the HTC Vive in 2016.

The app is used for the creation of 3D paintings on a room-size scale. Artists use a VR headset and a handheld controller. They can choose various colors and brushes from a virtual palette and then apply the brush strokes by moving the controller through the air.

Tilt Brush

Cause of Failure

Like other VR Google projects such as Spotlight Stories and even the Daydream headset, Tilt Brush couldn’t make it on the VR market. That has a lot to do with the market itself being slow to progress and gain customers.

That is why Google has decided to stop supporting the tool and make the code available for everyone on GitHub. The code has been released under the Apache 2.0 License on January 26, 2021, and developers can now freely use it, modify it, or share it.

Google also released a detailed guide on the process of building a working version of Tilt Brush, but the company has yet to remove the paid application from stores such as Steam, Oculus, or PlayStation.

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