Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).

Touring Bird

Travel technology for trip information
Google Cemetery

Successful brands value customer experience and smart founders use PartnerHero to up-level their CX without breaking the bank. Invest in flexible, affordable outsourced customer ops to grow your startup.

Book a Free Consultation Call →
GENERAL INFORMATION
Category:
Travel
Started:
2018
BUSINESS FAILURE
Cause:
No Market Need
Closed:
2019

Successful brands value customer experience and smart founders use PartnerHero to up-level their CX without breaking the bank. Invest in flexible, affordable outsourced customer ops to grow your startup.

Book a Free Consultation Call →

Description

Touring Bird was an experimental Google project that launched in 2018. The tool provided users with the option to get all information about their trips at the same place.

The service worked on a city-by-city scale and listed all relevant information – from ticket and reservation providers to exciting things to do and places to visit, usually shared by locals.

Touring Bird

Cause of Failure

Touring Bird was an Area 120 project – a platform where Google lets their engineers build and test projects they find interesting. Upon launching, the tool had information on Paris and by the end of 2018 on 20 more cities and thousands of experiences. That number had grown to 200 cities by April 2019.

Because of its success, the tech giant decided to pull the project from Google’s test area. They announced the team was joining the Google Travel initiative - a tool that would provide users with a bigger and better platform for all travel-related information and technology.

Customers of Touring Bird were informed that the tool would shut down on November 17, 2019, after which all user information would be deleted.

The All-In-One Newsletter for Startup Founders

Every week, I’ll send you Failory’s latest interviews and articles and 3 curated resources for founders. Join +25,000 other startup founders!