This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Apptopia clearly defines the problem as a lack of transparency in the mobile app ecosystem. They articulate specific pain points for publishers, such as gauging trends and optimizing visibility, which directly connects the problem to a paying customer segment. This approach works because it immediately establishes a clear, relatable business need for their target audience.
Our Tip: Frame the problem not just as a market gap but as a tangible, costly pain point for a specific customer profile to create urgency.
The deck presents a straightforward solution: proprietary data analytics delivered through a user-friendly platform. They differentiate by emphasizing comprehensive data and proprietary algorithms, which directly addresses the problem of transparency and accuracy. This clear solution-problem fit shows investors they are not just building a tool, but solving a specific, articulated pain point.
Our Tip: Clearly state your unique value proposition by highlighting what makes your solution not just different, but demonstrably better than existing alternatives.
This is a powerful section for Apptopia, showcasing hard numbers like $1.6M in ARR and a 22% revenue increase in the last 30 days. These metrics serve as undeniable validation that their business model works and customers find value in the solution. For investors, this significantly de-risks the opportunity by proving product-market fit before they even write a check.
Our Tip: Lead with your single most impressive traction metric, like ARR or MoM growth, to immediately establish credibility and momentum.
Apptopia highlights a 25-person team with a heavy focus on technical talent, listing 14 engineers and 2 data scientists. This composition directly supports their claim of having a proprietary, data-driven product. By showing the team is built to deliver on the technical promise, they build investor confidence in their ability to execute and maintain a competitive edge.
Our Tip: Align your team slide with your core value proposition; if you are a tech-heavy company, showcase your engineering and data talent.
Apptopia’s deck excels because every section reinforces the others, creating a powerful, unified story. The problem, solution, team, and traction all align to prove a single point: they have a validated, tech-driven solution to a real market pain. Your own deck should connect these same dots, ensuring each slide logically builds on the last to create an undeniable investment case.
The deck consistently replaces vague claims with concrete data, from the 14 engineers on the team slide to the $1.6M in ARR on the traction slide. This data-first approach builds immense credibility and de-risks the investment by proving their claims rather than just stating them. Audit your deck to replace adjectives with numbers and demonstrate your value with quantifiable proof.
