This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Butlr frames the problem around tangible business losses like “inefficient product placement” and a “lack of real-time insights” for retailers. This approach works because it immediately translates the problem into a clear financial cost, making the need for a solution urgent for their target customers. By focusing on operational inefficiencies, they appeal directly to an investor's desire for solutions that create measurable ROI.
Our Tip: Frame the problem in terms of quantifiable business impact, such as lost revenue or operational costs, to make the need for a solution undeniable.
The deck presents a clear solution using sensors and AI to provide actionable intelligence, directly answering the problems it just established. Butlr’s value proposition is strengthened by emphasizing its real-time capabilities and commitment to privacy, which are key differentiators. This shows investors they have anticipated market concerns and built a thoughtful, defensible product.
Our Tip: Clearly connect your solution's features to the specific pain points you identified and highlight what makes your approach uniquely defensible.
Butlr leads with a powerful traction metric: $1.07 million in Total Contract Value (TCV). This number serves as immediate validation, proving that the market is not just interested but is actively paying for their solution. Supporting this with evidence of pilot programs and partnerships with major retail chains demonstrates momentum and de-risks the investment significantly.
Our Tip: Showcase a single, powerful traction metric like revenue or contract value upfront to immediately establish credibility and market demand.
The team slide effectively showcases a balanced founding team with specific, complementary expertise in technology (CTO), product (CPO), and leadership (CEO). This clear division of roles signals to investors that the core functions of the business are covered by experienced individuals. Including notable advisors further enhances credibility by showing the team is supported by industry veterans.
Our Tip: Present your team by highlighting each founder's specific role and domain expertise that directly relates to the challenges your startup will face.
Butlr’s deck tells a simple, powerful story: there is a costly problem, we have the specific solution, and here is the proof that it works. This direct, evidence-based narrative makes the investment case easy for investors to understand and accept. Structure your deck as a logical argument, where each slide builds directly on the last to create an undeniable conclusion.
The deck proactively answers an investor's biggest questions around market, product, and execution risk before they even have to ask. By showcasing paying customers, a defensible product, and an expert team, they build a fortress of credibility. Audit your own pitch and ensure every slide works to dismantle a specific investor objection, turning skepticism into confidence.
