This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Oscar effectively frames the problem around the consumer's emotional frustration with the complexity of health insurance, making the issue highly relatable. The deck focuses on the need for clarity and the struggle users face, which successfully establishes a significant and understandable pain point. This approach immediately gets investors to empathize with the end-user's stressful experience.
Our Tip: Frame the problem from the customer's perspective, using emotional language to make the pain point tangible and urgent for investors.
The solution is presented as a direct answer to the stated problem, centering on a user-centric design that simplifies the healthcare journey. Oscar’s deck highlights how technology guides members and hides unnecessary details, which powerfully demonstrates their value proposition of simplicity. This creates a clear and compelling narrative of how they alleviate the user's pain.
Our Tip: Clearly demonstrate how each feature of your solution directly solves a specific pain point you established, creating an undeniable problem-solution fit.
The deck correctly identifies the target market as consumers overwhelmed by traditional health insurance, which aligns perfectly with their problem statement. However, the analysis reveals a critical gap: a lack of specific market sizing data or validation. Without a TAM, SAM, and SOM, investors are left to guess the true scale of the opportunity, which introduces significant risk.
Our Tip: Always quantify your market opportunity with credible, sourced data to prove the market is large enough to generate venture-scale returns.
The pitch deck’s failure to explicitly detail the business model is a major weakness, forcing investors to infer how the company generates revenue. This lack of clarity on the monetization strategy creates uncertainty and undermines the company's credibility. Investors need to see exactly how you make money and what your pricing approach is.
Our Tip: Dedicate a slide to your business model that visually and textually explains each revenue stream, your pricing, and the lifetime value of a customer.
Oscar's deck is a masterclass in framing a relatable problem and presenting a clear, user-focused solution, creating an immediate emotional connection. This narrative-driven approach makes the value proposition feel undeniable by showing how they solve a real-world frustration. Apply this by telling a compelling story from your customer's perspective, ensuring your solution directly and obviously resolves their biggest pain point.
A great story is not enough; Oscar's pitch falters by omitting crucial market size data and a clear business model. This forces investors to guess the market potential and monetization strategy, introducing significant risk that undermines an otherwise strong pitch. Always quantify your market with a TAM, SAM, and SOM analysis and dedicate a slide to explicitly detailing how you make money.
