This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Printivo effectively frames the problem by focusing on the universal struggle businesses face in creating high-quality business cards. They articulate specific pain points like traditional printing being “cumbersome, expensive, and lack[ing] customization,” which makes the problem feel tangible and relatable. This approach immediately validates the market need and sets the stage for their solution to be seen as a necessary innovation.
Our Tip: Frame the problem around tangible frustrations like cost, time, and complexity to make your solution's value immediately obvious to investors.
The pitch deck presents a clear, direct solution: an online platform that simplifies the entire process from design to delivery. Printivo’s value proposition works because it directly counters the previously mentioned pain points with a “user-friendly interface” and high-quality results like “vibrant colors and durable materials.” This demonstrates a strong problem-solution fit, showing investors the company has a focused and logical product strategy.
Our Tip: Directly tie your solution's key features to the specific pain points you established to create a compelling and logical narrative for investors.
Printivo presents a founding team with distinct and complementary roles covering CEO, CTO, Operations, and Design. This structure is highly effective because it demonstrates a well-rounded skill set, assuring investors that all critical business functions are covered from day one. Highlighting expertise in technology, operations, and design builds instant credibility and answers the crucial question of whether the team can execute its vision.
Our Tip: Assign specific, functional titles to each founder to show investors you have a clear division of labor and all key business areas are covered internally.
This section is powerful because it combines hard metrics with impressive social proof, showcasing 3X year-over-year growth and a revenue climb to over $1M. Pairing these numbers with logos from partners like Google, Microsoft, and Uber provides undeniable validation from trusted, global brands. The mention of serving over 5,000 customers proves the market is actively paying for their solution, significantly de-risking the investment opportunity.
Our Tip: Combine your single best growth metric with your most impressive customer logo to provide both quantitative proof and qualitative validation on one slide.
Printivo’s deck succeeds by telling a single, connected story where the problem, solution, team, and traction all logically support each other. This narrative cohesion makes the investment feel like a logical conclusion rather than a speculative bet. To apply this, ensure each slide in your deck directly answers a question raised by the previous one, creating an undeniable flow.
The deck avoids vague claims by using specific metrics, partner logos, and defined team roles to build a foundation of trust. Concrete proof like “$1M in revenue” is far more powerful than “strong sales,” as it provides undeniable evidence of market validation. Replace generic statements in your own deck with your best hard numbers and most impressive customer names to make your progress tangible.
