This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Shakr clearly defines the problem by focusing on the high costs and technical complexity of video production, specifically for small businesses. This approach effectively frames the issue not just as a technical challenge but as a barrier to competition for an underserved market segment. The pain points are tangible and relatable, immediately establishing the need for a more accessible solution.
Our Tip: Frame the problem through the lens of your target customer's direct financial and operational pain to make the need for your solution feel urgent and undeniable.
The deck presents a straightforward solution: a template-based platform that simplifies video creation. Shakr’s value proposition is strengthened by quantifying its library with "over 550 templates," which serves as concrete proof of its depth. This directly addresses the previously stated problems of cost and complexity, creating a clear and compelling solution-problem fit.
Our Tip: Clearly connect your solution's features directly back to the specific pain points you identified, showing investors exactly how you alleviate customer struggles.
Shakr validates its market by citing a projected $72 billion digital media ad spend, immediately establishing a massive opportunity. The deck smartly narrows this down by highlighting video's growing dominance, which positions Shakr in a high-growth segment. This strategy works because it combines a large, impressive top-down number with a specific, relevant trend to show both scale and focus.
Our Tip: Use a top-down market size to show the total opportunity, then use a bottom-up analysis or specific trend to prove your niche is valuable and growing.
The pitch deck outlines a clear and proven business model centered on subscription fees, a structure investors understand and favor for its predictable, recurring revenue. Mentioning potential partnerships with larger platforms hints at scalable, alternative revenue streams without overcomplicating the core model. This dual approach shows both immediate viability and long-term strategic thinking.
Our Tip: Present a primary, easy-to-understand revenue model and then briefly mention secondary models to demonstrate scalability and strategic foresight.
Shakr’s deck succeeds by presenting a crystal-clear narrative: a relatable problem, a direct solution, and a proven business model. This simplicity allows investors to grasp the core business in seconds, removing friction and building confidence. Apply this by stripping your deck of jargon and complexity, ensuring each slide answers one question cleanly and directly.
The deck masterfully balances a massive market opportunity ($72 billion ad spend) with tangible proof points like its library of "over 550 templates." This strategy convinces investors by showing both the scale of the ambition and the practical steps taken to achieve it. Anchor your own visionary claims with specific data, milestones, or product features to prove your plan is both ambitious and achievable.
