Achieve Product-Market Fit. By Following our Framework.

Our eBook will explain you the concept, how to measure it and the exact strategies used by Slack, Intercom, AirBnB, and more, to achieve it.

Get the eBook for only $15
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PMF eBook Cover

Chapter 1: Why, What, and How of PMF

You'll finish knowing:

  1. What is product-market fit.
  2. How important it is.
  3. If it's a yes or no thing or a never-ending goal.
  4. Its problematic relationship with growth.
  5. How to measure it and find if you have achieved it or not.
  6. Four frameworks to think about PMF.
  7. Other fits your business must have.
PMF eBook Chapter 1
PMF eBook Chapter 2-8

Chapters 2-8: Case Studies

Each chapter analyzes how a different startup achieved PMF. Startups are:

  1. Superhuman
  2. Segment
  3. ClassPass
  4. Intercom
  5. Airbnb
  6. Slack
  7. PayPal

Who's Behind the eBook?

Nicolás Cerdeira's photo

Nicolás Cerdeira

Running, growing, and monetizing Failory, a content site for startup founders.

You can find me on Twitter at ​@nicocerdeira​ or you can check my personal website.

Kyril Kotashev

Kyril Kotashev

Founder of DotaHaven, a learning hub for Dota 2, and content marketing consultant.

You can find me on Twitter at ​@KyrilKotashev​ or you can check my personal website​.

What are People Saying?

Dru Riley

Dru Riley

Founder of

It's been great watching this book come together.

I love learning the micro from the macro. And vice versa.

Find out why growth efforts are often wasted without product-market fit. And how some of the legends achieved it.

Aadil Razvi

Aadil Razvi

Head of Sales at Demand Curve

Startups are risky ventures.

This is the handbook for founders who want to derisk their startup ideas — before spending years on an idea that could have been validated in days.

A no-brainer purchase.

Frequently Asked Questions

Why should I focus on PMF?
34% of startups fail due to lack of it. You don't want your business to be one of these.

Where did you get the information from?
We've consumed +100 resources about PMF (podcasts, videos, articles) and turned all of our insights into this actionable 76-page eBook.

Does this work for any kind of startup?
Yes, the framework and strategies work for startups in any industry and with any business model.

Are there any discounts?
If you're a student or run a non-profit organization, email me at and I'll happily give you a 50% discount.

Aadil RazviDru RileyDani Diez

← They are already applying the eBook's PMF strategies.

Steal the Most Successful Startups' PMF Strategies

Understand product-market fit and learn the actionable strategies that led Slack, Intercom and AirBnB to reaching PMF and getting valued at $$$.

Get the eBook for only $15