Understand PMF. Measure it within your startup. Use the strategies employed by Slack, Intercom, Airbnb, and more, to achieve it.
34% of startups fail due to lack of product-market fit.
Yet, there's a way to prevent it: turn PMF into your main metric. That's what Superhuman did:
“Reorienting Superhuman around PMF paid off. When we started this journey in the summer of 2017, our product/market fit score was 22%. Within just three quarters of our work to improve the product, the score nearly doubled to 58%.”
It's pointless to try to grow your startup before you've made your way to the point where there's a really strong desire from the market for your product. That's what this eBook will help you achieve.
Chapter 1: Why, What, and How of PMF
You'll finish knowing:
Chapters 2-8: Case Studies
Each chapter analyzes how a different startup achieved PMF. Startups are:
We've consumed +100 resources about PMF (podcasts, videos, articles) and turned all of our insights into this actionable 76-page eBook.
"It's been great watching this book come together.
I love learning the micro from the macro. And vice versa.
Find out why growth efforts are often wasted without product-market fit. And how some of the legends achieved it."
"Startups are risky ventures.
This is the handbook for founders who want to derisk their startup ideas — before spending years on an idea that could have been validated in days.
A no-brainer purchase."
You will finish the eBook...
34% of startups fail because they don't get these 3 points well. Avoid that.