The loyalty programs sector is creating high value companies focused on everyday consumer spending. Bilt Rewards, for instance, lets users earn points on rent payments and was founded in 2021.

The company has already reached an $11B valuation. Fetch, which rewards general shopping, is valued at $3B.

Below is the full list of 2 Loyalty Programs unicorn startups at this time.

Top 2 Most Valuable Loyalty Programs Unicorns

Bilt Rewards created a loyalty program that allows renters to earn points on their monthly rent payments without any fees. The program turns a renter's largest expense into valuable rewards that can be used for travel, fitness, or a down payment on a home.

Valuation$11B (Joined October 2022)
HeadquartersNew York, New York, United States
Year Founded2021
FoundersAnkur Jain, David Wyler
Funding Amount$813.3M
Company SizeMid-Size Team (51-250)
Last Funding StatusVenture Round
Top InvestorsEldridge Industries, Wells Fargo, General Catalyst, Vanderbilt University, United Wholesale Mortgage

Fetch developed a mobile rewards app that allows shoppers to earn points by scanning any receipt. They are known for creating a simple, universal loyalty program where users can redeem points for gift cards from hundreds of brands.

Valuation$3B (Joined March 2021)
HeadquartersMadison, Wisconsin, United States
Year Founded2013
FoundersTyler Kennedy, Wes Schroll
Funding Amount$691.8M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries E
Top InvestorsICONIQ Capital, TelevisaUnivision, Greycroft, Gaingels, Headline