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Lack of PMF Kills 34% of Startups. Here's My eBook On How To Avoid It.

Learn how to measure and achieve Product-Market Fit, by following the exact strategies used by Airbnb, Slack and Intercom, among other successful startups.

Get the eBook for only $15 →
Aadil RazviDru RileyDani Diez
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5/5 from +600 copies sold

PMF eBook Cover

Chapter 1: Why, What, and How of PMF

You'll finish knowing:

  1. What is product-market fit.
  2. How important is PMF.
  3. Whether it is a yes or no thing or a never-ending goal.
  4. Its problematic relationship with growth.
  5. How to measure it and know if you have achieved it or not.
  6. Four frameworks to think about PMF.
  7. Other fits your business must have.
PMF eBook Chapter 1
PMF eBook Chapter 2-8

Chapters 2-8: Case Studies

Each chapter analyzes how a different startup achieved PMF. Startups are:

  1. Superhuman
  2. Segment
  3. ClassPass
  4. Intercom
  5. Airbnb
  6. Slack
  7. PayPal

What are People Saying?

Dru Riley

Dru Riley

Founder of

It's been great watching this book come together.

I love learning the micro from the macro. And vice versa.

Find out why growth efforts are often wasted without product-market fit. And how some of the legends achieved it.

Aadil Razvi

Aadil Razvi

Head of Sales at Demand Curve

Startups are risky ventures.

This is the handbook for founders who want to derisk their startup ideas — before spending years on an idea that could have been validated in days.

A no-brainer purchase.

Frequently Asked Questions

Why should I focus on PMF?
34% of startups fail due to lack of it. You don't want your business to be one of these.

Where did you get the information from?
I consumed +100 resources about PMF (podcasts, videos, articles) and turned all of my insights into this actionable 76-page eBook.

Does this work for any kind of startup?
Yes, the framework and strategies work for startups in any industry and with any business model.

Do you offer a refund?
If you aren't happy with the eBook within the 14 days of purchasing it, I'll provide you with a refund.

Aadil RazviDru RileyDani Diez

← They are already applying the eBook's PMF strategies.

Steal the Most Successful Startups' PMF Strategies

Understand product-market fit and learn the actionable strategies that led Slack, Intercom and AirBnB to reaching PMF and getting valued at $$$.

Get the eBook for only $15 →