Building a consumer company takes more than a great product; it requires partners who understand the market and can help you scale. With so many venture capital firms out there, it can be hard to know where to start.
You have established names like Sequoia Capital, with over 400 exits, and Andreessen Horowitz, with nearly 1,800 investments. Then there are firms like Antler, which has backed almost 2,000 companies since starting in 2018.
Below is our list of the best 179 Consumer VC firms.
Failory's Top 10 Picks
Tool
Fundraising OS
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Andreessen Horowitz operates on the belief that software is eating the world, backing technology founders at every stage from seed to late-stage growth. The firm has backed some of the most defining companies of the last decade, including Coinbase, Lyft, and Github, supporting them from early ideas to global scale.
| Headquarters | Menlo Park, California, United States |
| Year Founded | 2009 |
| Founders | Ben Horowitz, Marc Andreessen |
| Total Funding | $32.4B |
| Average Check Size | $1M |
| Industries | Biotech, Healthcare, Crypto & Blockchain, Consumer, Enterprise, Fintech, Gaming |
| Investment Stage | Early Stage, Late Stage, Seed |
| Nº of Investments | 1791 (808 as Lead Investor) |
| Nº of Exits | 266 (43 IPO'd) |
| Top Portfolio Startups | Coinbase, Lyft, Github |
| Contact | menlopark-info@a16z.com / (650) 798-5800 |
Menlo Ventures provides multi-stage capital for technology companies across consumer, enterprise, and life sciences, with a history of backing household names like Uber, Roku, and Siri. The firm applies a market-driven analysis to identify emerging opportunities, supporting companies from their earliest stages through to their growth phases with dedicated funds.
| Headquarters | San Francisco, California, United States |
| Year Founded | 1976 |
| Founders | Henry DuBose Montgomery |
| Total Funding | $3.7B |
| Average Check Size | $20M |
| Industries | Consumer, Enterprise, Healthcare, Internet & Mobile, Marketplace, Cloud, SaaS, Fintech, Life Sciences, Productivity |
| Investment Stage | Early Stage, Late Stage, Seed, Series A |
| Nº of Investments | 856 (304 as Lead Investor) |
| Nº of Exits | 193 (20 IPO'd) |
| Top Portfolio Startups | Uber, Roku, Pliant Therapeutics |
| Contact | investors@menlovc.com / +1 650-854-8540 |
General Catalyst partners with founders from the seed stage through to growth, providing the capital and guidance needed to build resilient companies. Their work advancing applied AI has helped create category-defining businesses like Airbnb and HubSpot in sectors ranging from consumer tech to healthcare.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2000 |
| Founders | David Fialkow, David Orfao, Joel Cutler |
| Total Funding | $8.6B |
| Average Check Size | $2M |
| Industries | Consumer, Enterprise, AI & ML, Cloud, Marketplace, SaaS, Developer Tools |
| Investment Stage | Convertible Note, Debt, Early Stage, Late Stage, Post-Ipo, Private Equity, Seed |
| Nº of Investments | 1586 (667 as Lead Investor) |
| Nº of Exits | 238 (33 IPO'd) |
| Top Portfolio Startups | Vroom, Hubspot, Airbnb |
| Contact | gcinfo@generalcatalyst.com / +1 415-659-5000 |
Pear VC partners with founders at the earliest stages, providing seed funding for companies across consumer, SaaS, deep tech, and healthcare. Their portfolio includes early investments in breakout companies like DoorDash, Dropbox, and Gusto, reflecting a history of helping founders build transformative businesses from the ground up.
| Headquarters | Menlo Park, California, United States |
| Year Founded | 2013 |
| Founders | Mar Hershenson, Pejman Nozad |
| Total Funding | $5M |
| Average Check Size | $3M |
| Industries | Consumer, SaaS, Internet & Mobile, Fintech, Deep Tech & Hard Science, Healthcare, Climate & Sustainability, Crypto & Blockchain |
| Investment Stage | Convertible Note, Early Stage, Late Stage, Seed |
| Nº of Investments | 432 (81 as Lead Investor) |
| Nº of Exits | 40 (4 IPO'd) |
| Top Portfolio Startups | Xilis, Valar Labs, Muni Tienda |
| Contact | info@pear.vc / (650) 272-6466 |
Accel partners with entrepreneurs from the early to growth stages, funding companies that are building the next generation of industry-defining businesses. Their global community of founders includes the teams behind household names like Facebook, Spotify, Slack, and Dropbox.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 1983 |
| Founders | Arthur Patterson, Jim Swartz |
| Total Funding | $18.3B |
| Average Check Size | $500M |
| Industries | Cloud, Cybersecurity, Consumer, Media, Fintech |
| Investment Stage | Convertible Note, Early Stage, Late Stage, Private Equity, Seed |
| Nº of Investments | 2269 (938 as Lead Investor) |
| Nº of Exits | 411 (72 IPO'd) |
| Top Portfolio Startups | Discord, Hootsuite, 1Password |
| Contact | 650-614-4800 |
Sequoia Capital helps daring founders build legendary companies across sectors like technology, healthcare, and finance. Their portfolio includes foundational businesses like Apple, Google, and Nvidia, demonstrating a long history of backing ventures that go on to define entire industries.
| Headquarters | Menlo Park, California, United States |
| Year Founded | 1972 |
| Founders | Donald Valentine, W. M. Coughran |
| Total Funding | $22B |
| Average Check Size | $1M |
| Industries | AI & ML, Consumer, Crypto & Blockchain, Enterprise, Fintech, Healthcare, Internet & Mobile |
| Investment Stage | Crowdfunding, Early Stage, Initial Coin Offering, Late Stage, Post-Ipo, Seed, Growth |
| Nº of Investments | 2241 (838 as Lead Investor) |
| Nº of Exits | 440 (132 IPO'd) |
| Top Portfolio Startups | Google, Nvidia, Apple |
| Contact | +1 650-854-3927 |
As a multi-stage investment firm, Norwest provides both venture capital and growth equity to companies in the consumer, enterprise, and healthcare sectors. They help founders scale their businesses through a deep network and operational experience, having backed companies like Vertex Pharmaceuticals and Grove Collaborative.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 1961 |
| Founders | Irem Rami, Jeff Crowe, Jon Kossow, Promod Haque, Sohil Chand |
| Total Funding | $12.6B |
| Average Check Size | $25M |
| Industries | Consumer, Enterprise, Healthcare, AI & ML, Biotech, DTC, E-Commerce, Education, Fintech, Food & Beverage, Marketplace, Media, SaaS, Proptech & Real Estate, Infrastructure |
| Investment Stage | Convertible Note, Debt, Early Stage, Late Stage, Private Equity, Secondary Market, Growth |
| Nº of Investments | 1000 (391 as Lead Investor) |
| Nº of Exits | 225 (42 IPO'd) |
| Top Portfolio Startups | Grove Collaborative, Sundaysky, Vertex Pharmaceuticals |
| Contact | businessplan@nvp.com / +1 650-321-8000 |
As a generalist early-stage firm, Slow Ventures provides capital to founders working in diverse fields from consumer and fintech to SaaS and healthcare. Since 2011, they have deployed over $800M to help build companies like Airtable, Gusto, PillPack, and Solana.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2009 |
| Founders | Dave Morin, Kevin Colleran, Sam Lessin, Scott Marlette, Will Quist |
| Industries | Consumer, FinTech, SaaS, Crypto & Blockchain, Healthcare |
| Investment Stage | Early Stage, Seed |
| Nº of Investments | 598 (70 as Lead Investor) |
| Nº of Exits | 142 (17 IPO'd) |
| Contact | 888-616-7569 |
Antler backs driven founders from day zero, investing in technology companies across a variety of sectors. The firm's platform connects individuals to find co-founders and provides the initial capital, expert advice, and global network needed to build a company.
| Headquarters | Singapore, Central Region, Singapore |
| Year Founded | 2018 |
| Founders | Ashok Pandey, Dilan Mizrakli Landgraff, Fridtjof Berge, Jussi Salovaara, Magnus Grimeland, Rajesh Rai, Stefan Jung, Vegard Medbo |
| Total Funding | $82.2M |
| Industries | AI & ML, Consumer, Crypto & Blockchain, Cybersecurity, E-Commerce, Fintech, SaaS, Gaming, Proptech & Real Estate, Internet & Mobile, Food & Beverage, Supply Chain & Logistics, Healthcare, Media |
| Investment Stage | Early Stage, Seed, Pre-Seed |
| Nº of Investments | 1981 (845 as Lead Investor) |
| Nº of Exits | 16 |
| Top Portfolio Startups | ChatFood, Baselime, Genuine Taste |
| Contact | hello@antler.co / (720) 955-9211 |
Alumni Ventures opens up venture capital to accredited investors through a model of diversified, alumni-focused funds. They co-invest with established firms to build a broad portfolio that includes companies like Simplisafe and Blockfi.
| Headquarters | Manchester, New Hampshire, United States |
| Year Founded | 2014 |
| Founders | Luke Antal, Michael Collins, Michael Madden |
| Total Funding | $1B |
| Average Check Size | $1M |
| Industries | AI & ML, AR & VR, Consumer, Cybersecurity, Fintech, Food & Beverage, Healthcare, Industrial, IoT, Life Sciences, Proptech & Real Estate, SaaS, Climate & Sustainability, Transportation, Media, Manufacturing |
| Investment Stage | Convertible Note, Early Stage, Initial Coin Offering, Late Stage, Seed |
| Nº of Investments | 2156 (545 as Lead Investor) |
| Nº of Exits | 206 (24 IPO'd) |
| Top Portfolio Startups | Fis, Blockfi, Simplisafe |
| Contact | info@av.vc / +1 603-518-8112 |
169 Additional Consumer VC Firms Worth Pitching
Our top picks offer a strong starting point, but there are many more investors funding consumer brands. The firms on our full list have collectively backed over 41,000 startups and guided more than 6,300 to an exit.
While a large number of these VCs are in the United States, you'll find active consumer investors from Europe to Asia. Here’s a look at the other venture capital firms funding what's next for consumers.