Kimp Review

Kimp Review: My Experience Using It + 20% Off Code [2021]

I spent a month trying Kimp. Here's what I liked, what I didn't, an explanation of how it works, and an analysis of the company (+ 20% off promo code).

Nicolás Cerdeira
Nicolás Cerdeira
Founder of Failory

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In the last months, I’ve tried several unlimited design services. Kimp was the most recent one.

I got access to their Graphics services for one month, getting really great results.

Here’s my honest Kimp review and a 20% discount in your first two months if you use our link.


What is Kimp?

Kimp is an unlimited graphic and video design service.

Kimp Landing Page

You pay a monthly fee and get access to a team of 1 Project Manager and 3 designers who will take care of all your graphic and video design requests.

How can it be unlimited? Kimp will work on your requests two at a time, meaning that, in some way, you’ll be able to get a limited amount of work done every month. The reason why they are called unlimited is that you pay a fixed rate whether you request 1 task or 100.

Kimp services are divided into “Graphics” and “Video”. I’ve only tried the first one so, throughout the article, I’ll be referring to my experience with their graphic design team.


Pros & Cons of Kimp

Pros

Here are some of the main benefits of going with Kimp instead of other unlimited design services:

  • Experience: Kimp was one of the first unlimited design services to emerge. They have since worked with thousands of customers. They currently are one of the most well-known services in their niche.
  • Expertise: Kimp is only focused on graphic design, which means their designers are highly specialized in that field. Other unlimited design services, instead, also do mobile and website design, meaning their designers have less expertise in graphic design. Just see Kimp’s website and branding... they know what they do.
  • Price: Kimp’s Graphics plan ($399/mo) is super affordable and cheaper than most of the other graphic design services. We’ll dig deeper into Kimp’s pricing below.
  • Trial: They are one of the few services offering a 7-day trial. Disclaimer: Some other services offer a refund policy, so you can sign up, try the service and ask for a refund if you didn’t like the results. In my opinion, paying and requesting a refund is quite rude. I prefer having a free trial.
  • Discounts on multiple subscriptions: Kimp doesn’t have an option to “add additional designers” to your account. You get a dedicated design team that works on two tasks at a time. And if you need to increase outputs you can buy two “Graphics” subscriptions and get a 10% discount.
  • Dashboard: You’ll be able to manage your tasks from a Trello dashboard, which at the same time can be connected with any of your other tools through Zapier. The dashboard is well-thought and makes the request and review of tasks easy.
  • Friendly team: I’ve talked with +4 people at Kimp and they were all really nice. Customer support is also fast and seamless.
  • Business hours: Kimp assigns customers a team that’s in a similar time zone, meaning you'll have at least some overlap with your dedicated design team. The customer service team meanwhile is available via live chat. You can read more about this here.
  • Customer reviews: Out of 135 reviews on TrustPilot, 126 are 5-stars. That’s 93% of their customers being super happy with Kimp’s services.


Cons

Here are some cons of Kimp in comparison to other unlimited design services:

  • Graphics only: Kimp is focused on graphic design requests. They don’t do website or app UX (apart from landing pages). For the majority of businesses, graphic design is enough. If you also want to get designs for your website/app, you should consider another of the services listed here.
  • No refunds if not used: If one month you don’t make any design request, you won’t get refunded. This is a common practice for unlimited design services, so it’s not only a Kimp disadvantage. Before getting Kimp’s Graphics service, make sure you’ll have some design requests every month. Note: Kimp offers the option to pause your account if you’re not currently using it but plan to do so in the future.
  • Trello only: Despite Trello being connected with any other tool through Zapier, the integration isn’t perfect and you may have to still check Trello often. Right now, Kimp doesn’t offer any other way to manage requests other than Trello. But they are working on their own custom design project management tool, called Kimp 360. The dates for its launch is TBD.
  • Turnaround times: In my experience, Kimp delivered the work quickly, in less than 24 hours. However, some customers in TrustPilot mention it took longer for their requests.


Kimp Services

Here are all the categories of graphic and video work Kimp does.

If you’re interested in graphic design, you’ll probably be requesting some of these:

  • Blog Images
  • Brochures
  • Business Cards
  • Custom Illustrations
  • Display Ads
  • Flyers & Posters
  • Landing Pages
  • Logos
  • Social Media Posts & Ads


If you’ll be getting the Video service, you’ll probably be requesting some of these:

  • Demo Videos
  • Simple Explainer Videos
  • Text Overlays
  • Educational Videos
  • Social Media Videos
  • Basic & Advanced GIFs
  • Testimonial Videos


Kimp’s straightforward pricing means that there are no specific tasks you’ll get or not if you get one plan or the other. If you get Kimp Graphics, you’ll be able to require all of their allowed design tasks.

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Kimp Portfolio

Kimp’s portfolio is divided into design and video work.

Their design portfolio has hundreds of examples, for each category of requirement. I think they all look pretty good.

Besides, here’s a flyer I requested them for a children summer camp:

Kimp Portfolio

And here’s an illustration of a boy scout:

Kimp Boy Scout Illustration

I gave really little details for both design tasks and Kimp’s team was able to deliver great results, really quickly.

Kimp Pricing

I love the simplicity of Kimp’s pricing. They have three plans, which only vary on the price and the type of tasks you can require.

You pay per month with a credit/debit card and you can get 10% if you have many subscriptions in your account.


Graphics

Price: $399/Month ($319/mo your first two months)

It’s for businesses with only graphic design tasks, particularly for marketing and other campaigns.

It includes:

  • Unlimited Requests
  • Unlimited Brands
  • Unlimited Team Members
  • 24 Hour Turnaround
  • Free Stock Images


Video

Price: $599/Month ($479/mo your first two months)

It’s for businesses with only video design and motion graphic tasks.

It includes:

  • Unlimited Requests
  • Unlimited Brands
  • Unlimited Team Members
  • 2-4 Day Turnaround
  • Free Stock Images
  • Free Stock Videos
  • Free Stock Audio


Graphics + Video

Price: $899/Month ($719/mo your first two months)

You get everything on the Graphics and Video plans, for a discounted fee.

How Kimp’s work

When you sign up, you’ll receive an email like this one:

Kimp Welcome Email

There, you can sign up to Kimp’s Trello dashboard and you’ll see something like this:

Kimp Trello Dashboard

As you can see, there are many explanations on how Kimp works and how to request a task. Before you do, they recommend you to set up your “Brand Guidelines” so that every design they do, fits your brand colors, values, etc.

What I like the most about this Trello dashboard are their templates to request common tasks, where they list all the information they need from you to provide you with the best result possible.

Kimp Trello Tasks

Giving feedback on the delivered designs is as easy as commenting on the Trello card of your design requirement.

If you want to integrate this dashboard with another tool (a common practice is to integrate it with Slack, for example), you can use Zapier or IFTTT.


Who’s Behind Kimp

Kimp started as a design agency in 2010, then named Doto. The agency did it well for some time, doing designs for big companies like Axe, Dell, Subway and Pfizer.

However, Ven Velnaya, Kimp’s co-founder along with Senthu Velnayagam, felt like their business model was too vulnerable as they depended a lot on a few big accounts.

In 2018, they decided to do a pivot at the agency. They started developing a productized design service that would, later on, become Kimp, fueled by the revenue that came from their last agency clients.

Kimp launched in early 2019 and it took them 3 months to become profitable. So far, they have served +1,500 clients. COVID-19 has been really challenging for Kimp, but they have overcome the pandemic and they are currently doing it better than ever.


Kimp Alternatives

If you’re not convinced by Kimp, I’d recommend you to check our full list of unlimited design services.

In Kimp’s category of prices, I think Kimp is one of the best solutions, along with Penji (here’s a review I’ve written about them).

If you have a bigger budget, I’d recommend you to go with DesignJoy, particularly due to their innovative and high-quality graphic and web designs. Here’s a review I’ve written about them (+ a 10% discount).

If you’re still unsure of which service to choose, do not hesitate to send me an email at nico@failory.com!


Conclusion: Should you Get Kimp?

Kimp is a great solution for businesses looking to outsource some graphic design tasks at an affordable price.

The work Kimp delivers is outstanding and the experience of requesting and managing design requests is smooth and harmonious.

So I think you should get Kimp! Remember that with this link you get a 20% discount in your first two months of your subscription. You also have a 7-day free trial, so you won’t lose anything by giving it a try.

If you have questions about Kimp or unlimited design services in general, send me an email at nico@failory.com.

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