For marketplace startups, securing the right funding partner can make all the difference.
Some of the most established investors, like General Catalyst with over 1,500 investments and Insight Partners with more than 250 exits, show just how much activity there is. Their track records point to a healthy appetite for new marketplace ideas.
Below is our list of the best 113 Marketplace VC firms.
Failory's Top 10 Picks
Menlo Ventures provides capital to multi-stage technology companies, backing founders in consumer, enterprise, and life sciences. Their market-driven approach has helped launch iconic brands like Uber, Roku, and Siri, contributing to a portfolio with over 70 public companies.
| Headquarters | San Francisco, California, United States |
| Year Founded | 1976 |
| Founders | Henry DuBose Montgomery |
| Total Funding | $3.7B |
| Average Check Size | $20M |
| Industries | Consumer, Enterprise, Healthcare, Internet & Mobile, Marketplace, Cloud, SaaS, Fintech, Life Sciences, Productivity |
| Investment Stage | Early Stage, Late Stage, Seed, Series A |
| Nº of Investments | 856 (304 as Lead Investor) |
| Nº of Exits | 193 (20 IPO'd) |
| Top Portfolio Startups | Uber, Roku, Pliant Therapeutics |
| Contact | investors@menlovc.com / +1 650-854-8540 |
General Catalyst partners with entrepreneurs at every stage, from seed to growth, to build resilient companies. Their collaborative approach has helped launch category-defining businesses like Airbnb and HubSpot, with a focus on advancing applied AI across sectors like healthcare and fintech.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2000 |
| Founders | David Fialkow, David Orfao, Joel Cutler |
| Total Funding | $8.6B |
| Average Check Size | $2M |
| Industries | Consumer, Enterprise, AI & ML, Cloud, Marketplace, SaaS, Developer Tools |
| Investment Stage | Convertible Note, Debt, Early Stage, Late Stage, Post-Ipo, Private Equity, Seed |
| Nº of Investments | 1586 (667 as Lead Investor) |
| Nº of Exits | 238 (33 IPO'd) |
| Top Portfolio Startups | Vroom, Hubspot, Airbnb |
| Contact | gcinfo@generalcatalyst.com / +1 415-659-5000 |
Insight Partners backs growth-stage software and technology companies, concentrating on sectors like Fintech, Cybersecurity, and AI. Their portfolio, featuring giants like Twitter, Docusign, and Shopify, is built on the core belief that growth creates opportunity.
| Headquarters | New York, New York, United States |
| Year Founded | 1995 |
| Founders | Jeff Horing, Jerry Murdock |
| Total Funding | $46.1B |
| Average Check Size | $20M |
| Industries | Crypto & Blockchain, Cybersecurity, Devops, E-Commerce, Education, Fintech, Government Technology, Healthcare, Supply Chain & Logistics, Proptech & Real Estate, Future of Work, AI & ML, API, Food & Beverage, Marketplace, Legal, Infrastructure |
| Investment Stage | Convertible Note, Debt, Early Stage, Late Stage, Private Equity, Seed, Series A, Growth |
| Nº of Investments | 1209 (786 as Lead Investor) |
| Nº of Exits | 263 (53 IPO'd) |
| Top Portfolio Startups | Twitter, Docusign, Shopify |
| Contact | growth@insightpartners.com / 212-230-9200 |
4. Norwest
As a multi-stage investment firm, Norwest provides venture and growth equity to companies in the consumer, enterprise, and healthcare spaces. They help founders scale by offering a deep network of connections and operational experience, having backed businesses like Vertex Pharmaceuticals.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 1961 |
| Founders | Irem Rami, Jeff Crowe, Jon Kossow, Promod Haque, Sohil Chand |
| Total Funding | $12.6B |
| Average Check Size | $25M |
| Industries | Consumer, Enterprise, Healthcare, AI & ML, Biotech, DTC, E-Commerce, Education, Fintech, Food & Beverage, Marketplace, Media, SaaS, Proptech & Real Estate, Infrastructure |
| Investment Stage | Convertible Note, Debt, Early Stage, Late Stage, Private Equity, Secondary Market, Growth |
| Nº of Investments | 1000 (391 as Lead Investor) |
| Nº of Exits | 225 (42 IPO'd) |
| Top Portfolio Startups | Grove Collaborative, Sundaysky, Vertex Pharmaceuticals |
| Contact | businessplan@nvp.com / +1 650-321-8000 |
5. Speedinvest
Operating as one of Europe's most active early-stage funds, Speedinvest backs pre-Seed and Seed tech startups across the EMEA region. Its dedicated sector teams and in-house operational experts provide hands-on support for growth and expansion to a portfolio that includes Bitpanda and GoStudent.
| Headquarters | Vienna, Wien, Austria |
| Year Founded | 2011 |
| Founders | Daniel Keiper-Knorr, Erik Bovee, Michael Schuster, Oliver Holle, Werner Zahnt |
| Total Funding | €628.4M |
| Average Check Size | €1.3M |
| Industries | Deep Tech & Hard Science, Fintech, Health & Wellness, Industrial, Marketplace, Consumer, SaaS, Climate & Sustainability, Crypto & Blockchain, Infrastructure |
| Investment Stage | Convertible Note, Early Stage, Late Stage, Seed, Pre-Seed |
| Nº of Investments | 540 (216 as Lead Investor) |
| Nº of Exits | 51 |
| Top Portfolio Startups | Planetly, Fincompare - Smarter Business Finance, Iyzico |
| Contact | office@speedinvest.com / +43 69911898616 |
Craft Ventures invests in early-stage SaaS and marketplace startups, applying its expertise in the practical craft of building great companies. With a portfolio that includes successes like ClickUp, Slack, and Reddit, their team of experienced founders provides deep operational support to help companies scale.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2017 |
| Founders | Bill Lee, David O. Sacks, Jeff Fluhr |
| Total Funding | $1.1B |
| Industries | SaaS, Marketplace, Enterprise |
| Investment Stage | Early Stage, Late Stage, Seed, Series A |
| Nº of Investments | 342 (155 as Lead Investor) |
| Nº of Exits | 35 (7 IPO'd) |
| Top Portfolio Startups | ThriveCash, Returnly, Glide Labs |
| Contact | jessica@craftventures.com / (970) 926-5833 |
7. Benchmark
Benchmark backs early-stage entrepreneurs in mobile, marketplaces, social, and enterprise software, helping them build transformational companies. Their equal partnership model ensures hands-on support from general partners, an approach that has launched iconic brands like Uber, Twitter, and Snapchat.
| Headquarters | San Mateo, California, United States |
| Year Founded | 1995 |
| Founders | Andy Rachleff, Bob Kagle, Kevin Harvey |
| Total Funding | $2.5B |
| Average Check Size | $15M |
| Industries | Cybersecurity, Hardware, Social, Marketplace, Cloud, Consumer, DTC, Infrastructure, SaaS |
| Investment Stage | Early Stage, Late Stage, Post-Ipo, Seed |
| Nº of Investments | 727 (244 as Lead Investor) |
| Nº of Exits | 197 (51 IPO'd) |
| Top Portfolio Startups | Twitter, Wework, Snap Inc |
8. BoxGroup
BoxGroup invests in technology companies at their earliest stages, providing capital from pre-seed to Series A based on a strong conviction in the founding team. This focus on visionary entrepreneurs has helped build category-defining businesses, including successes like Plaid, Airtable, and Ro.
| Headquarters | New York, New York, United States |
| Year Founded | 2009 |
| Founders | Adam Rothenberg, David Tisch |
| Total Funding | $255M |
| Average Check Size | $1M |
| Industries | Consumer, Enterprise, Fintech, Healthcare, Marketplace, Crypto & Blockchain, Climate & Sustainability |
| Investment Stage | Early Stage, Seed, Pre-Seed, Series A |
| Nº of Investments | 740 (27 as Lead Investor) |
| Nº of Exits | 140 (7 IPO'd) |
| Top Portfolio Startups | Plaid, Airtable, Ro |
| Contact | hello@boxgroup.com / (917) 282-3569 |
With a focus on product-obsessed founders, Bling Capital writes early checks for startups in consumer tech, SaaS, fintech, and more. Their early belief has helped launch companies that became household names, including Lyft, Square, and Palantir.
| Headquarters | San Jose, California, United States |
| Year Founded | 2018 |
| Founders | Benjamin Ling |
| Total Funding | $125.9M |
| Average Check Size | $1M |
| Industries | Consumer, Internet & Mobile, Marketplace, Fintech, SaaS, Automation, Big Data & Analytics |
| Investment Stage | Early Stage, Seed |
| Nº of Investments | 155 (53 as Lead Investor) |
| Nº of Exits | 9 |
| Top Portfolio Startups | Aware Healthcare, Matchly, Taelor |
| Contact | (650) 224-4865 |
10. Spark Capital
Spark Capital provides early-stage funding to creative founders, embracing risk to back exceptional products across all sectors. Their portfolio includes iconic companies like Twitter, Discord, and Oculus, built by supporting founders to succeed on their own terms rather than with a set playbook.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2005 |
| Founders | Alex Finkelstein, Bijan Sabet, Paul Conway, Santo Politi, Todd Dagres |
| Total Funding | $3.8B |
| Average Check Size | $25M |
| Industries | Consumer, Crypto & Blockchain, Enterprise, Hardware, Fintech, Marketplace |
| Investment Stage | Debt, Early Stage, Late Stage, Seed, Pre-Seed, Series A |
| Nº of Investments | 614 (307 as Lead Investor) |
| Nº of Exits | 111 (20 IPO'd) |
| Top Portfolio Startups | Coinbase, Twitter, Wayfair |
| Contact | contactus@sparkcapital.com / 415-593-9002 |
103 Additional Marketplace VC Firms Worth Pitching
The firms we've highlighted are a great starting point, but the funding opportunities don't end there. Together, the VCs in this next group have backed over 18,000 startups and helped more than 2,000 of them reach an exit.
While many are based in the US, you'll find active marketplace investors from Brazil to Singapore. Here’s a look at the rest of the venture capital firms funding what's next in marketplaces.
| VC Firm | Country | Year Founded | Nº Investments | Nº Exits |
|---|---|---|---|---|
 Canary | Brazil | 2016 | 238 | 16 |
 Autotech Ventures | United States | 2015 | 89 | 15 |
 360 Capital | France | 1997 | 233 | 46 |
 Alpha JWC Ventures | Indonesia | 2015 | 115 | 8 |
 TheVentureCity | United States | 2017 | 142 | 12 |
 Vertex Ventures | Singapore | 1988 | 504 | 108 |
 Caffeinated Capital | United States | 2009 | 202 | 19 |
 IQ Capital | United Kingdom | 2005 | 169 | 19 |
 Shorooq Partners | United Arab Emirates | 2017 | 138 | 7 |
 Capnamic | Germany | 2012 | 132 | 19 |
 Alven | France | 2000 | 238 | 41 |
 S3 Ventures | United States | 2005 | 118 | 23 |
 Kindred Capital | United Kingdom | 2015 | 100 | 10 |
 GoAhead Ventures | United States | 2015 | 73 | 7 |
 Seedcamp | United Kingdom | 2007 | 644 | 77 |
 Acton Capital | Germany | 1999 | 128 | 42 |
 Afore Capital | United States | 2016 | 209 | 15 |
 137 Ventures | United States | 2010 | 51 | 17 |
 Union Square Ventures | United States | 2003 | 487 | 66 |
 Maveron | United States | 1998 | 307 | 83 |
 NFX | United States | 2015 | 436 | 42 |
 Airtree Ventures | Australia | 2014 | 176 | 16 |
 Playfair Capital | United Kingdom | 2013 | 129 | 16 |
 Matchstick Ventures | United States | 2015 | 135 | 18 |
 Inventure | Finland | 2005 | 162 | 21 |
 Hummingbird Ventures | Belgium | 2010 | 129 | 16 |
 212 | Turkey | 2011 | 60 | 4 |
 First Momentum Ventures | Germany | 2017 | 54 | 2 |
 Next Coast Ventures | United States | 2015 | 108 | 14 |
 Powerhouse Ventures | United States | 2018 | 49 | 7 |
 Precursor Ventures | United States | 2015 | 455 | 53 |
 True Ventures | United States | 2005 | 762 | 126 |
 White Star Capital | United States | 2007 | 184 | 26 |
 BY Venture Partners | Jersey | 2015 | 60 | 7 |
 OneVentures | Australia | 2010 | 72 | 9 |
 Workday Ventures | United States | 2015 | 89 | 23 |
 Fuel Ventures | United Kingdom | 2013 | 203 | 7 |
 GV | United States | 2009 | 1229 | 280 |
 Serena | France | 2008 | 148 | 23 |
 UpHonest Capital | United States | 2015 | 289 | 37 |
 Earlybird Venture Capital | Germany | 1997 | 318 | 53 |
 Golden Gate Ventures | Singapore | 2011 | 134 | 14 |
 Point Nine | Germany | 2009 | 300 | 42 |
 Montage Ventures | United States | 2013 | 122 | 15 |
 CyberAgent Capital | Japan | 2006 | 288 | 50 |
 Unusual Ventures | United States | 2018 | 150 | 17 |
 Stride.VC | United Kingdom | 2018 | 69 | 5 |
 Partech | France | 1982 | 602 | 111 |
 Left Lane Capital | United States | 2019 | 119 | 7 |
 Real Ventures | Canada | 2007 | 294 | 45 |
 Superhero Capital | Finland | 2015 | 76 | 4 |
 Imaginary Ventures | United States | 2017 | 77 | 7 |
 CRE Venture Capital | United States | 2015 | 56 | — |
 Kibo Ventures | Spain | 2012 | 122 | 21 |
 VentureFriends | Greece | 2016 | 110 | 6 |
 Samaipata | Spain | 2016 | 71 | 5 |
 Hyde Park Venture Partners | United States | 2011 | 180 | 46 |
 Korea Investment Partners | South Korea | 1986 | 471 | 55 |
 Peterson Ventures | United States | 2008 | 240 | 27 |
 Movens Capital | Poland | 2018 | 35 | 1 |
 Mercury | United States | 2013 | 121 | 17 |
 Geodesic Capital | United States | 2015 | 82 | 15 |
 Insignia Ventures Partners | Singapore | 2017 | 144 | 7 |
 Algebra Ventures | Egypt | 2015 | 56 | 7 |
 A.Capital Ventures | United States | 2014 | 121 | 13 |
 August Capital | United States | 1984 | 291 | 86 |
 Inventus Capital Partners | United States | 2007 | 58 | 14 |
 Endure Capital | United States | 2015 | 69 | 7 |
 Alliance VC | Norway | 2001 | 69 | 9 |
 Brickyard | United States | 2021 | 20 | 1 |
 DILA Capital | Mexico | 2005 | 67 | 4 |
 Impact46 | Saudi Arabia | 2019 | 67 | 4 |
 Gobi Partners | Malaysia | 2002 | 238 | 18 |
 Square Peg Capital | Australia | 2012 | 168 | 16 |
 Forward Partners | United Kingdom | 2013 | 97 | 16 |
 Carao Ventures | Costa Rica | 2012 | 72 | 4 |
 MONASHEES | Brazil | 2005 | 293 | 44 |
 Prime Ventures | The Netherlands | 1999 | 65 | 21 |
 Spero Ventures | United States | 2018 | 56 | 4 |
 Qualgro VC | Singapore | 2015 | 44 | 7 |
 Project A Ventures | Germany | 2012 | 226 | 33 |
 Skalata | Australia | 2018 | 73 | 1 |
 BrandProject | Canada | 2013 | 44 | 10 |
 Felix Capital | United Kingdom | 2014 | 129 | 12 |
 Acrobator Ventures | The Netherlands | 2019 | 25 | — |
 DN Capital | United States | 2000 | 289 | 65 |
 Force Over Mass Capital | United Kingdom | 2013 | 168 | 18 |
 Service Provider Capital | United States | 2014 | 243 | 66 |
 CHECK24 Ventures | Germany | 2016 | 7 | 3 |
 MATH Venture Partners | United States | 2014 | 72 | 14 |
 Canvas Prime | United States | 2013 | 110 | 18 |
 Backstage Capital | United States | 2015 | 156 | 6 |
 Arbor Ventures | Singapore | 2013 | 70 | 12 |
 Tuesday Capital | United States | 2011 | 320 | 110 |
 Phaze Ventures | Oman | 2018 | 19 | 3 |
 Redpoint eventures | Brazil | 2011 | 116 | 17 |
 AddVenture | Cyprus | 2008 | 53 | 5 |
 Hiventures | Hungary | 1999 | 744 | 7 |
 Allianz X | Germany | 2013 | 50 | 9 |
 Market One Capital | Luxembourg | 2017 | 57 | 6 |
