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The Best 30 Startup Pitch Decks in 2022

By 
Nicolás Cerdeira
 | 
Updated: 
November 1, 2022
 | 
Early StepsFundsPeopleProductFailureStoriesGrowthReviewsResourcesVC Firms

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Pitch decks are one of the most known words in the startup world and one of the most used tools when going for a fundraising round.

They are designed to catch investors' attention and convince them that your company has massive growth potential.

In the past, we've covered how to craft a pitch deck; in this article, we'll dive deeper into what a pitch deck is, and the best 30 examples you can learn from.

 

30 Best Pitch Deck Examples

1) Airbnb

What Is Airbnb? Airbnb is an online marketplace for people to list, discover, and book accommodations.

When Did They Use This Pitch Deck? 2008 (Early Stages)

How Much Did They Raise? $600K

Investor: VC, Angel Investors

Key Takeaway: Airbnb's pitch deck has a convincing slide where they share the projections for their market. They were able to calculate an achievable revenue of 2.1B which would value the startup at around $20B at the time. 

This type of maths, while just estimates, are helpful for investors to understand what they can expect from investing in your company if your projections get real.

Nowadays, Airbnb's market cap is $88.89B, and they have generated $4.7B in revenue in 2019. In that sense, their projections turned out to be conservative.

You can find more information about Airbnb’s pitch deck here.

 

2) Uber

What is Uber? Uber allows you to request a ride from your phone at the touch of a button. The app uses GPS to locate riders and drivers and match them in real-time.

When Did They Use This Pitch Deck? 2009 (Early Stages)

How Much Did They Raise? $200K

Investor: VC, Angel Investors, Corporate

Key Takeaway: Uber’s pitch deck was named under UberCab, the company's initial name. The pitch deck goes through 25 pages of the “Next-Generation Car Service” - a luxury taxi alternative focused on business professionals. 

Uber did a great job covering the market needs and the issues in the taxi industry. They also focused on technology and differentiators that would make them stand out.

You can find more information about Uber’s pitch deck here.

 

3) Facebook

What Is Facebook? Facebook is a social network that connects you with recent grads, classmates, old friends, and distant relatives.

When Did They Use This Pitch Deck? 2004 (Early Stages)

How Much Did They Raise? $500K

Investor: VC, Corporate

Key Takeaway: Facebook’s pitch deck was developed more as a media kit with a value proposition rather than a traditional PowerPoint presentation for venture capitalists. The structure was mainly focused on key metrics, numbers of users, and telling the story of the business rather than revenue traction.

A significant area for improvement in this pitch deck was not including a slide on the problem they were trying to fix. It is essential to clearly explain the problem you are trying to solve, so potential investors know what makes your company unique.

You can find more information about Facebook’s pitch deck here.

 

4) Gusto

What is Gusto? Gusto, formerly ZenPayRoll, provides tools to manage payroll, benefits, and HR in one place.

When Did They Use This Pitch Deck? 2014 (Series A)

How Much Did They Raise? $20M

Investor: VC, Corporate

Key Takeaway: This pitch deck was initially developed for their first funding round in 2012.  In this round, they attracted $6M from a few tech giants, such as Google Ventures, Data Collective, Shepalo Ventures, and Salesforce. 

It highlights the main points of information through simple text on a traditional structure of a pitch deck. They highlighted the industry's problems and how their company was the perfect fit to address some of those issues.

You can find more information about Gusto’s pitch deck here.

 

5) Shopify

What Is Shopify? Shopify is a powerful, reliable, and scalable cloud-based e-commerce platform designed for small and medium-sized businesses looking to start their online store today.

When Did They Use This Pitch Deck? 2016 (Late Stages)

How Much Did They Raise? $66M

Investor: VC, Corporate

Key Takeaway: Shopify’s pitch deck does a great job at outlining the core growth pillars of the company and grabs the audience’s attention through the high rise in numbers. 

They highlighted essential points like revenue potential, their powerful business model, solutions expansion, and other important metrics to show the company's value proposition.

You can find more information about Shopify’s pitch deck here.

6) Spotify

What Is Spotify? Spotify is a premium streaming service that gives you on-demand access to millions of songs and the full lyrics catalog.

When Did They Use This Pitch Deck? 2012 (Late Stages)

How Much Did They Raise? $100M

Investor: Angel Investors

Key takeaway: Spotify’s pitch deck wasn’t built as a regular pitch deck for potential investors. It was initially intended to recruit some top talent from local universities back in Sweden. However, it does contain all the standard components of an investor pitch deck.

It highlights the company's business model and user acquisition strategies for growth. The second half of the slide deck is the only distinctive part, reflecting more technical information addressed to recruiting developers.

You can find more information about Spotify’s pitch deck here.

 

7) Snapchat

What Is Snapchat? Snap helps people stay connected with the world through camera products and supporting services.

When Did They Use This Pitch Deck? 2014 (Pre-Seed)

How Much Did They Raise? $50M

Investor: VC, Corporate

Key Takeaway: Similar to Spotify’s pitch deck, the presentation was not built as a classic investor pitch deck. Instead, it aimed to promote the app to various businesses to use the platform for advertising.

However, it does reflect Snapchat’s strategy and business plan in just 14 slides. The pitch deck was aesthetically pleasing, with a clean design.

You can find more information about Snapchat’s pitch deck here.

 

8) Square

What Is Square? Square has a comprehensive suite of software and hardware designed to make commerce easy for everyone.

When Did They Use This Pitch Deck? 2011 (Late Stages)

How Much Did They Raise? $200M

Investor: VC

Key Takeaway: Square’s pitch deck has a simple structure with clear and concise information. They explain the significant concerns in the industry and their solutions to fix them. 

However, the source of the pitch deck is highly disputed and considered to be the result of a university research project from UC Berkeley students, as it’s well known that Square tends to keep its pitch decks private.

You can find more information about Square’s pitch deck here.

 

9) Youtube

What Is YouTube? YouTube is a video-sharing platform on which users can upload, view, and share videos globally. Users can access and engage in various content online, including movie clips, music videos, and amateur videos.

When Did They Use This Pitch Deck? 2005 (Series A)

How Much Did They Raise? $3.5M

Investor: VC

Key Takeaway: YouTube’s pitch deck for Sequoia investors is a basic one, with only ten slides and not the greatest design. Despite this, YouTube stated its company purpose in a logical way that was easy to understand and supported its plans with market statistics and product metrics.

You can find more information about YouTube’s pitch deck here.

 

10) Buffer

What Is Buffer? Buffer’s suite of apps and tools is designed to increase engagement and grow an audience on social media.

When Did They Use This Pitch Deck? 2011 (Seed)

How Much Did They Raise? $400K

Investor: No Data

Key Takeaway: Buffer’s presentation shows the confidence and strong vision of the company’s founders. The pitch deck focused on transparency and profitability. They highlighted their milestones and plans for the future and industry growth in the coming years. 

You can find more information about Buffer’s pitch deck here.

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11) Peloton

What Is Peloton? Peloton combines real-time and on-demand studio classes taught by elite instructors into a network of fitness content that makes it easy to find, follow, and complete high-intensity workouts and earn bragging rights.

When Did They Use This Pitch Deck? 2018 (Series F)

How Much Did They Raise? $550K

Investor: Corporate

Key Takeaway: This pitch deck template was the last investor presentation released by Peloton before going for IPO in 2019. The pitch deck is brief and concise, creating a compelling story for the audience to keep them engaged. They mention details about their target customer and how Peloton is positioned in front of them to fix some of their problems. 

You can find more information about Peloton’s pitch deck here.

 

12) Tesla

What Is Tesla? Tesla Motors specializes in developing a full range of electric vehicles, from performance cars to family sedans.

When Did They Use This Pitch Deck? 2011 (Late Stages)

How Much Did They Raise? $192M

Investor: Corporate

Key Takeaway: This pitch deck highlights the crucial aspects all pitch decks should include. They spoke about the problem and their solution, revenue growth, features of their vehicles, and much more. Tesla also featured some of its core collaborations with key industry players, such as Toyota, Panasonic, and Daimler.

You can find more information about Tesla’s pitch deck here.

 

13) Clearbanc

What Is Clearbanc? Clearco (formerly Clearbanc) is a suite of products designed to help founders get funding.

When Did They Use This Pitch Deck? 2018 (Series A)

How Much Did They Raise? $70M

Investor: VC

Key Takeaway: Clearbanc pitches itself as an alternative to venture capital for startups. Their pitch deck explains the market's current status and how the company plans to bring an alternative solution. They also do an excellent job of comparing themselves to the rest of the market competitors showing investors the unique value they offer to their customers.

You can find more information about Clearbanc’s pitch deck here.

 

14) Chipper Cash

What Is Chipper Cash? Chipper Cash is a platform that facilitates cross-border payments through mobile.

When Did They Use This Pitch Deck? 2020 (Series B)

How Much Did They Raise? $30M

Investor: VC

Key Takeaway: Chipper Cash’s pitch deck is a simple presentation with only nine slides that attract the audience’s attention only with visual elements. It mainly includes photos, numbers, or screenshots of the product.

You can find more information about Chipper Cash’s pitch deck here.

 

15) WeWork

What is WeWork? WeWork is a commercial real estate company that provides beautiful workspaces and serves communities by providing services.

When Did They Use This Pitch Deck? 2014 (Late Stages)

How Much Did They Raise? $335M

Investor: Corporate

Key Takeaway: This pitch deck is well-designed and emphasizes what the business is trying to build. They focus on the community, service, and a bold financial forecast providing the right amount of information for future investors.

You can find more information about WeWork’s pitch deck here.

 

16) N26

What Is N26? N26 is an online bank that offers mobile banking to customers within the European Union.

When Did They Use This Pitch Deck? 2014 (Seed)

How Much Did They Raise? $2M

Investor: VC, Corporate

Key Takeaway: This pitch deck starts with a few market statistics and quotes from large media. They cover important aspects of the business, like their solution, and then transition to some product highlights and future plans.

All the slides present a compelling story through simple but attractive visual elements.

You can find more information about N26’s pitch deck here.

 

17) Shippo

What Is Shippo? Shippo is an all-in-one shipping platform that offers real-time carrier rates, automated print labels, and powerful tools that allow businesses to manage their operations more efficiently.

When Did They Use This Pitch Deck? 2014 (Pre-Seed)

How Much Did they raise? $25K

Investor: VC

Key Takeaway: Shippo did a great job at translating their journey, business model, and milestones into a highly visual presentation. They are able to highlight the growth of the business with statistics and provide product features explaining what the product does.

You can find more information about Shippo’s pitch deck here.

 

18) Mint

What Is Mint? Mint helps you track all your finances in one place and get custom advice to help you save money.

When Did They Use This Pitch Deck? 2007 (Series A)

How Much Did They Raise? $4.7M

Investor: VC

Key Takeaway: Mint’s 16-page pitch deck is an excellent example of what to include in your pitch deck. They have a clear overview of the business model, market size, competitors, and so on. All sections are supported with visual elements and statistics.

You can find more information about Mint’s pitch deck here.

 

19) Magic Leap

What Is Magic Leap? Magic Leap is a next-generation wearable computer that enables users to interact with digital devices in a cinematic way.

When Did They Use This Pitch Deck? 2014 (Series A)

How Much Did They Raise? $50M

Investor: Corporate, VC

Key Takeaway: Generally, most pitch decks contain 10-15 pages. However, Magic Leap successfully raised funding with this presentation which was over 50 pages. The pitch deck highlights how the company will be a key player in the technology space and each market segment. 

They cover how their product compares to their competitors and how it will help its customers. 

You can find more information about Magic Leap’s pitch deck here.

 

20) Revolut

What Is Revolut? Revolut is a financial services company that provides payment solutions to businesses and individuals.

When Did They Use This Pitch Deck? 2015 (Seed)

How Much Did They Raise? $66M

Investor: VC

Key Takeaway: Revolut delivered a pitch deck outline with a simple design and clear information structure. They were able to speak about the problem they were trying to solve, the market size, and their solution. 

They also explained to their potential investors how they would utilize the funds. This helped provide transparency throughout the experience.

You can find more information about Revolut’s pitch deck here.

21) Claim Compass

What Is Claim Compass? Claim Compass uses data and technology to help travelers to get compensated by airlines for flight delays or cancellations.

When Did They Use This Pitch Deck? 2019 (Seed)

How Much Did They Raise? $1.3M

Investor: VC

Key Takeaway: Claim Compass’s pitch deck mostly focuses on numbers, visual elements, and screenshots to form part of their presentation. They highlight the market opportunity for a solution like theirs in front of investors and provide statistics to help back their claims.

You can find more information about Claim Compass’ pitch deck here.

 

22) Baby Sparks

What Is Baby Sparks? Baby Sparks is a provider of programs designed to help parents enrich the cognitive, language, and motor skills of their children.

When Did They Use This Pitch Deck? 2019 (Seed)

How Much Did They Raise? $2M

Investor: VC

Key Takeaway: Baby Sparks crafted a highly visual presentation where all the attention is focused on baby pictures and compelling statistics. This helps paint a picture in their investor's minds of how the product aims to solve the issues the business is presenting. 

You can find more information about Baby Sparks’ pitch deck here.

 

23) Dutchie

What Is Dutchie? Dutchie provides the most comprehensive and secure technology platform for dispensaries to effectively run and manage their business.

When Did They Use This Pitch Deck? 2020 (Series B)

How Much Did They Raise? $35M

Investor: VC

Key Takeaway: Dutchie positioned itself with a simple pitch deck of just only nine slides. Although it is shorter than most pitch decks, Dutchie was able to cover all the essential aspects of their business. They focused on their target market, the industry's growth, and the potential impact their product could have in the future years.

You can find more information about Dutchie’s pitch deck here.

 

24) Blue Apron

What Is Blue Apron? Blue Apron is a leading online marketplace for the delivery of quality gourmet ingredients and recipe kits.

When Did They Use This Pitch Deck? 2015 (Series D)

How Much Did They Raise? $135M

Key Takeaway: Blue Apron built a heavy pitch deck with 60+ slides. They highlighted their target audience, behavior, and how Blue Apron can enter their lives. The exciting part of the pitch deck is the creative journey explained through a series of images showing the Blue Apron cooking experience.

You can find more information about Blue Apron’s pitch deck here.

 

25) Curio.io

What Is Curio? Curio creates original audio stories from the world’s leading publications.

When Did They Use This Pitch Deck? 2020 (Series A)

How Much Did They Raise? $9M

Investor: VC

Key Takeaway: Curio built a pitch deck of close to 17 slides containing almost zero text, focusing exclusively on images. Through images, they could explain their product's purpose and the company's potential business growth.

You can find more information about Curio’s pitch deck here.

 

26) Headout

What Is Headout? Headout is the leading on-demand mobile concierge connecting you with the best local travel experiences.

When Did They Use This Pitch Deck? 2015 (Seed)

How Much Did They Raise? $1.8M

Investor: Angel Investors, VC

Key Takeaway: The Headout Pitch deck respects the classical structure of a pitch deck. It goes through the main points of information, such as the market and product details. One of the highlights of this pitch deck was Headout’s ability to convey its message through images.

You can find more information about Headout’s pitch deck here.

 

27) Lunch Club

What Is Lunch Club? Lunch Club is a company that uses an AI-powered engine to connect professionals for personalized video meetings.

When Did They Use This Pitch Deck? 2019 (Series A)

How Much Did They Raise? $4M

Investor: Angel Investors

Key Takeaway: This is the pitch deck that Lunch Club used to convince A16Z to join the company as an investor. It’s a simple yet well-designed pitch deck that mixes the right amount of text with images or statistics. They are able to highlight the problem and solution. This pitch deck also explains why it is a perfect time to invest in their technology.

You can find more information about Lunch Club’s pitch deck here.

 

28) Wealthsimple

What Is Wealthsimple? Wealthsimple is an online investment manager offering powerful and easy-to-use financial tools to help Canadians become more financially secure for life.

When Did They Use This Pitch Deck? 2014 (Seed)

How Much Did They Raise? $1.9M

Investor: Corporate

Key Takeaway: Wealthsimple’s pitch deck is clean and well-structured. It’s simple and crafted in a compelling way so that doesn’t lose the audience’s attention. They highlight the problem, their solution, and how the industry is in need for what they’re building.

You can find more information about Wealthsimple’s pitch deck here.

 

29) Rapid API

What Is Rapid API? Rapid API connects you to thousands of tech companies so you can find the right API for your project.

When Did They Use This Pitch Deck? 2016 (Seed)

How Much Did They Raise? $3.5M

Investor: VC, Angel Investors

Key Takeaway: Rapid API’s pitch deck is a simple deck of 10 slides focusing primarily on the problem and the solution. The slides' design is focused on attracting attention through visual elements, and simple text is presented in bold and large writing.

You can find more information about Rapid API’s pitch deck here.

 

30) Mural

What is Mural? Mural is an application that provides teams with a powerful digital workspace for visual collaboration.

When Did They Use This Pitch Deck? 2020 (Series A)

How Much Did They Raise? $23M

Investor: VC

Key Takeaway: Mural pitch deck is well structured and does an excellent job of introducing what the company is about. They highlight the need for their product to exist and provide meaningful statistics about the company’s growth. It also captures this problem through a series of images and short messages.

You can find more information about Mural’s pitch deck here.

 

Commonly Asked Questions 

What Is A Pitch Deck?

A pitch deck is a summary of what your company is about, designed to give potential investors an overview of your goals and strategies. They are typically summarized in a 10-20 slide presentation and are crucial for startups looking to get some funding.

 

What Should Be In A Pitch Deck?

A pitch deck should include the most crucial aspects of your company’s strategy. They should be short and easy to follow. When we looked at other successful startup pitch decks, we observed that they all have the same following slides in common:

  1. Introduction
  2. Problem
  3. Solution
  4. Market
  5. Product
  6. Validation and/or traction
  7. Team
  8. Competition
  9. Financial
  10. Investment and use of funds. 

 

What Is The Purpose Of A Pitch Deck?

A pitch deck's primary purpose is to pique investors' attention in order to set up a second meeting which will hopefully lead to an investment conversation.

 

How Long Should a Pitch Deck Be?

A pitch deck presentation is recommended to have between 10-20 slides.

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