Argyle Social

Provided social media management tools
Startup Cemetery
GENERAL INFORMATION
Category:
Marketing
Country:
United States
Started:
2010
BUSINESS FAILURE
Outcome:
Shut Down
Cause:
Competition
Closed:
2014
FOUNDERS & EMPLOYEES
Number of Founders:
1
Name of Founders:
Adam Covati
Number of Employees:
10-50
FUNDING
Number of Funding Rounds:
2
Total Funding Amount:
$1.6M
Number of Investors:
2

What was Argyle Social?

The Argyle Social was a Social media marketing tool. The company provided an easy to use, highly interactive platform for marketers to specifically improve their customers’ social media platform engagement and lead generation. Argyle was considered as having one of the best price-points in the market at some point. Widely praised for their intuitive dashboard and highly effective scheduling capabilities, Argyle had been for a period one of the most sought-after programs for many internet marketers.

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Why did Argyle Social fail and shut down?

Adam Covati, the former CEO and founder of Argyle Social, tried to stand out from their competitors by allowing their software to be integrated into various social media marketing automation software including Pardot and Marketo. This additional design Argyle Social had was really useful for marketers, but still, the bulk and massive marketing efforts of their competitors, unfortunately, drowned out that value.

The funds were never enough to keep the software in the market, not to mention that the company still had to pay its employees.

Leading social media platforms such as Facebook and Twitter change their APIs every time. For Argyle Social to work, Covati and his team needed to keep up with those changes as well, and that was a huge struggle for them. They had talent and skill but lacked the appropriate number of employees needed to accomplish such task. The company’s lack of employees came about from their first issue, which is not having enough funds. Without the appropriate funds, it was impossible for Argyle to keep their services in the market. Adam Covati said that he tried numerous times to find a willing business partner to keep the company alive, but no company or individual ever found Argyle to be “profit wise”.

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