Pixate failure

Pixate

Platform for mobile interaction design

Description

Pixate wanted to make prototyping and designing applications more accessible and effortless. Although the company was a small unit, it still had achieved a lot. Specifically, Pixate was a mobile app prototyping tool for Android and iOS that let users create and preview complicated interactions and animations. No use of code was needed to use the app that also helped improve the app design through interactive native prototypes.

Stats

Category
Design
Country
United States
Started
In 2012
Closed
By 2016
Number of Founders
Two
Name of Founders
Kevin Lindsey, Paul Colton
Number of Employees
Between 11 And 50
Number of Funding Rounds
1
Total Funding Amount
$3.8M
Number of Investors
1
Precise Cause of Failure
Acquisition Flu
Business Outcome
Shut Down

Cause of Failure

Pixate became quite popular in a couple of years after its launch and was later acquired by Google in 2015. After purchasing Pixate, Google made Pixate Studio available for general users for free and made Pixate cloud service more affordable. In 2016 Google announced they would be shutting down Pixate so that the team could focus on a new product that would still be related to the prototyping field. They were referring to Google’s Material tools for developers and designers launched in October 2016.

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Pixate

Platform for mobile interaction design

General Information
Category
Design
Country
United States
Started
In 2012
Business Failure
Business Outcome
Shut Down
Closed
By 2016
Cause of Failure
Acquisition Flu
Founders & Employees
Number of Founders
Two
Name of Founders
Kevin Lindsey, Paul Colton
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
$3.8M
Number of Investors
1
Description

Pixate wanted to make prototyping and designing applications more accessible and effortless. Although the company was a small unit, it still had achieved a lot. Specifically, Pixate was a mobile app prototyping tool for Android and iOS that let users create and preview complicated interactions and animations. No use of code was needed to use the app that also helped improve the app design through interactive native prototypes.

Cause of Failure

Pixate became quite popular in a couple of years after its launch and was later acquired by Google in 2015. After purchasing Pixate, Google made Pixate Studio available for general users for free and made Pixate cloud service more affordable. In 2016 Google announced they would be shutting down Pixate so that the team could focus on a new product that would still be related to the prototyping field. They were referring to Google’s Material tools for developers and designers launched in October 2016.

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