Pixate

Platform for mobile interaction design
Startup Cemetery
GENERAL INFORMATION
Category:
Design
Country:
United States
Started:
2012
BUSINESS FAILURE
Outcome:
Shut Down
Cause:
Acquisition Flu
Closed:
2016
FOUNDERS & EMPLOYEES
Number of Founders:
2
Name of Founders:
Kevin Lindsey, Paul Colton
Number of Employees:
10-50
FUNDING
Number of Funding Rounds:
1
Total Funding Amount:
$3.8M
Number of Investors:
1

What was Pixate?

Pixate wanted to make prototyping and designing applications more accessible and effortless. Although the company was a small unit, it still had achieved a lot. Specifically, Pixate was a mobile app prototyping tool for Android and iOS that let users create and preview complicated interactions and animations. No use of code was needed to use the app that also helped improve the app design through interactive native prototypes.

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Why did Pixate fail and shut down?

Pixate became quite popular in a couple of years after its launch and was later acquired by Google in 2015. After purchasing Pixate, Google made Pixate Studio available for general users for free and made Pixate cloud service more affordable. In 2016 Google announced they would be shutting down Pixate so that the team could focus on a new product that would still be related to the prototyping field. They were referring to Google’s Material tools for developers and designers launched in October 2016.

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