Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

MorningBrew

Morning Brew

Free daily email that gives a quick 5-minute rundown of the the day's top business news.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Aria Insights

Air vehicles for search and rescue missions

General Information
Category
Software and Hardware
Country
United States
Started
In 2008
Business Failure
Business Outcome
Shut Down
Closed
By 2019
Cause of Failure
Multiple Reasons
Founders & Employees
Number of Founders
One
Name of Founders
Helen Greiner
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
7
Total Funding Amount
$39M
Number of Investors
8
Description

Aria, formerly known as CyPhy Works was a US-based drone manufacturer that specialized in developing highly advanced drones. Their flagship product was called PARC - Persistent Aerial Reconnaissance and Communication, and was a tethered drone that had a particularly long flight time - instead of hours one could measure it in days. The drone was also known for its ability to sustain harsh weather conditions, making it perfect for “rough use”. As such, many of Aria’s clients were related to law enforcement and the military. Aria also targeted clients related to first response, telecommunications and the oil and gas industry.

Cause of Failure

There are various reasons why Aria ultimately failed. What they all have in common is that they’re complex in and of themselves. For example, Aria’s founder, Helen Greiner left the company back in 2018. When a company loses its founder, momentum shifts. The core philosophy of the company is being “sucked out” and replaced by someone else. 

Naturally, that’s likely not the only reason. Another reason could have been Aria’s decision to move away from producing drones and drone technology to focusing on developing smart AI systems and drone programs. Aria re-launched in January 2019 and said that a number of their partners were focused on collecting and storing massive amounts of information using Aria’s drones. However, nobody could offer Aria’s partners the possibility to quickly turn the data into actionable insights.

Aria discovered a new possibility in the market that nobody else was offering at that time. And for sure, looking for new ways to serve their clients is always a healthy sign, but this time, Aria took things a little too far.

Since there was no other company offering that particular service, it might have been a sign that demand really wasn’t that big after all. And Aria might have gotten the wrong impression that since their actual partners craved the technology to store and interpret massive amounts of information, that was also the case with the rest of the drone market.

Ultimately that proved not to be the case and quite likely, commercial demand and regulations were just too slow to catch up with the supply of drone solutions.

It’s an example where a company offers a solution to a problem that really doesn’t exist yet on such a large scale that it’s possible to monetize from it. In other words, the company was way ahead of itself.

Go On Reading

Shipbeat

Shipping API for e-commerce companies

e-Commerce
Bankruptcy
€1.2M
Multiple Reasons
e-Commerce
Denmark
In 2014
By 2016
Two
Between 11 And 50
Between 1M 10M
Multiple Reasons
Bankruptcy
Pixate

Platform for mobile interaction design

Design
Shut Down
$3.8M
Acquisition Flu
Design
United States
In 2012
By 2016
Two
Between 11 And 50
Between 1M 10M
Acquisition Flu
Shut Down
Beepi

P2P used car online marketplace

Transportation
Acquired
$149M
Mismanagement of Funds
Transportation
United States
In 2013
By 2016
Two
Between 101 And 250
More Than 50M
Mismanagement of Funds
Acquired
Lookery

Demographic marketing services in social networks

Marketing
Acquired
$3.2M
Dependence on Others
Marketing
United States
In 2007
By 2009
Three
Between 1 And 10
Between 1M 10M
Dependence on Others
Acquired
Frankly

Messaging app for frank conversations

Social Media
Shut Down
$600K
Bad Market Fit
Social Media
India
In 2014
By 2016
Two
Between 51 And 100
Less Than 1M
Bad Market Fit
Shut Down
Radar Radio

UK digital radio station

Entertainment
Shut Down
-
Mismanagement of Funds
Entertainment
United Kingdom
In 2008
By 2018
One
Between 11 And 50
Nothing
Mismanagement of Funds
Shut Down
This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

Bookafy

Bookafy

Provide your clients and staff with a beautiful appointment booking experience.

Bookafy

HostGator

Easy and affordable web hosting and domain services for entrepreneurs.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.