Dinnr failure

Dinnr

Ingredients and recipe to create meals at home

Description

Dinnr was a web platform which allowed customers to select a recipe on the website and order pre-measured ingredients accompanied with printed instruction which would be delivered to them on the same day. The only item clients were required to have at home, besides an equipped kitchen, were oil, salt, and pepper. Dinnr did not provide readymade food, it only provided the customer with ingredients and instructions. An exception was made on popular celebrations like Valentine’s Day, Christmas, and Thanksgiving, where they actually offered special ready to eat meals.

Stats

Category
Food and Beverage
Country
United Kingdom
Started
In 2012
Closed
By 2014
Number of Founders
Two
Name of Founders
Adil Mohammed, Michal Bohanes
Number of Employees
Between 1 And 10
Number of Funding Rounds
1
Total Funding Amount
£60K
Number of Investors
1
Precise Cause of Failure
No Market Need
Business Outcome
Shut Down

Cause of Failure

DinnrDinnr failed because from the beginning there wasn’t a real market need for the business. Besides, if people had markets and superstores close to them (as it is often the case in developed countries), there would be no need for them to order ingredient when they could go themselves and buy what they needed. Dinnr concentrated on providing and delivering ingredient but the reality is that most potential customers would have rather ordered ready-made meals instead of only ingredient which will then have to prepare. And while the product might have been useful in some cases, the demand for the product was low and it resulted in low-profit margin.

The Dinnr team seems to have developed a product that they personally liked without conducting thorough market research first. They conducted few interviews and concentrated on marketing their service rather than inquiring on the challenges the average customer faces with grocery shopping. They overlooked the fact that pitching a product instead of conducting solid market research gives great statistics on paper but will often lead to nothing but disappointment after the product launches.

Moreover, when starting out, Dinnr, set high monthly goals for themselves but they were too ambitious and failure to meet their own expectations might have dealt them an ulterior mental blow.

Go on Reading

Other Startups

Dinnr

Ingredients and recipe to create meals at home

General Information
Category
Food and Beverage
Country
United Kingdom
Started
In 2012
Business Failure
Business Outcome
Shut Down
Closed
By 2014
Cause of Failure
No Market Need
Founders & Employees
Number of Founders
Two
Name of Founders
Adil Mohammed, Michal Bohanes
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
1
Total Funding Amount
£60K
Number of Investors
1
Description

Dinnr was a web platform which allowed customers to select a recipe on the website and order pre-measured ingredients accompanied with printed instruction which would be delivered to them on the same day. The only item clients were required to have at home, besides an equipped kitchen, were oil, salt, and pepper. Dinnr did not provide readymade food, it only provided the customer with ingredients and instructions. An exception was made on popular celebrations like Valentine’s Day, Christmas, and Thanksgiving, where they actually offered special ready to eat meals.

Cause of Failure

DinnrDinnr failed because from the beginning there wasn’t a real market need for the business. Besides, if people had markets and superstores close to them (as it is often the case in developed countries), there would be no need for them to order ingredient when they could go themselves and buy what they needed. Dinnr concentrated on providing and delivering ingredient but the reality is that most potential customers would have rather ordered ready-made meals instead of only ingredient which will then have to prepare. And while the product might have been useful in some cases, the demand for the product was low and it resulted in low-profit margin.

The Dinnr team seems to have developed a product that they personally liked without conducting thorough market research first. They conducted few interviews and concentrated on marketing their service rather than inquiring on the challenges the average customer faces with grocery shopping. They overlooked the fact that pitching a product instead of conducting solid market research gives great statistics on paper but will often lead to nothing but disappointment after the product launches.

Moreover, when starting out, Dinnr, set high monthly goals for themselves but they were too ambitious and failure to meet their own expectations might have dealt them an ulterior mental blow.

Go on Reading

Poliana

Web application that simplified the legislative system

Analytics
Shut Down
$15K
Bad Business Model
Analytics
United States
In 2013
By 2015
Four
Between 1 And 10
Less Than 1M
Bad Business Model
Shut Down
Leap Transit

Provider of private transit and offers bus services

Transportation
Shut Down
$2.5M
Legal Challenges
Transportation
United States
In 2013
By 2015
One
Between 51 And 100
Between 1M 10M
Legal Challenges
Shut Down
Turntable.fm

Online interactive platform for DJs and listeners

Music
Shut Down
$7M
Bad Business Model
Music
United States
In 2011
By 2013
One
Between 1 And 10
Between 1M 10M
Bad Business Model
Shut Down
Desti

Online travel guide app

Travel
Acquired
$2M
Bad Business Model
Travel
United States
In 2011
By 2014
Three
Between 1 And 10
Between 1M 10M
Bad Business Model
Acquired
Yik Yak

Anonymous location-based social network

Social Media
Shut Down
$73.5M
Legal Challenges
Social Media
United States
In 2013
By 2017
Three
Between 11 And 50
More Than 50M
Legal Challenges
Shut Down
Admazely

Easy-to-setup retargeting for web shops

Marketing
Bankruptcy
$600K
Lack of Funds
Marketing
Denmark
In 2011
By 2013
Four
Between 1 And 10
Less Than 1M
Lack of Funds
Bankruptcy