Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!)

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

EventVue

Built online communities for conferences

General Information
Category
Finances
Country
United States
Started
In 2007
Business Failure
Business Outcome
Shut Down
Closed
By 2010
Cause of Failure
Bad Market Fit
Founders & Employees
Number of Founders
Two
Name of Founders
Josh Fraser, Rob Johnson
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
2
Total Funding Amount
$455K
Number of Investors
9
Description

EventVue was as a social private network whose aim was to assist online communities to have a better conference networking experience. This platform helped attendees connect from different parts even before they met at the conference. The platform sought to make social connections easier for people who frequently traveled to attend conferences around the world but end up not knowing or not interacting with their fellow attendees before and after they got to the event. The startup later pivoted to become an event discovery platform.

Cause of Failure

EventVue shutdown in February 2010, due to the fact that it lacked product-market fit and failed to test early on their assumptions about the usefulness of the product from their target customers view.

EventVue co-founder Josh Fraser wrote in a postmortem that EventVue was a Vitamin instead of a painkiller, the platform was ‘nice to have’ but not necessarily needed by conference organizers. Despite the fact that organizers thought it was a good platform for connectivity and interaction, they weren’t particularly interested in paying for it since it didn’t bring them any additional revenue, cut any of their expenses or make their business any better. Being able to sell more tickets was the primary focus of conference organizers and their product wasn’t addressing that need.

Discovering this, EventVue decided to take a different approach by introducing the EventVue Discover widget which automatically notified people about who else would be attending the conference in hope that this would increase ticket sales for the event. However, this feature backfired at them and sales actually dropped. It seemed that most attendees used the widget to check if friends and acquaintances would attend and when they learned that no one they knew didn’t sign up they refrained from purchasing conference tickets.

Go on Reading

RewardMe

Intelligent CRM solution for local commerce

Marketing
Shut Down
$1.1M
Lack of Funds
Marketing
United States
In 2010
By 2015
Three
Between 11 And 50
Between 1M 10M
Lack of Funds
Shut Down
Kichit

Brought local chefs to private households

Food and Beverage
Shut Down
$8.1M
Competition
Food and Beverage
United States
In 2011
By 2016
Two
Between 11 And 50
Between 1M 10M
Competition
Shut Down
Circa

Mobile news app on diverse topics

Productivity
Acquired
$4.7M
Multiple Reasons
Productivity
United States
In 2011
By 2015
Three
Between 11 And 50
Between 1M 10M
Multiple Reasons
Acquired
Transpose

Smart workspace for businesses to manage projects

Productivity
Shut Down
$1.5M
Bad Business Model
Productivity
United States
In 2015
By 2015
Four
Between 11 And 50
Between 1M 10M
Bad Business Model
Shut Down
Stayzilla

Indian homestay network

Travel
Shut Down
$34M
Lack of Focus
Travel
India
In 2005
By 2017
Four
Between 251 And 500
Between 10M 50M
Lack of Focus
Shut Down
Alikolo

Online marketplace organization

e-Commerce
Shut Down
$100K
Lack of Experience
e-Commerce
Indonesia
In 2014
By 2015
One
Between 1 And 10
Less Than 1M
Lack of Experience
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.