Frankly failure

Frankly

Messaging app for frank conversations

Description

Frankly.me was a Q&A social platform which targeted Indian users in particular, where people could directly connect to public figures to ask them questions. Questions with the most upvotes had the most chance of being seen and replied to by celebrities. Famous people could publish a 90 seconds video on the platform (‘velfies’ or vlogs, as they were referred to) to give a response to popular posts addressed to them. Furthermore, anyone could sign up and share 90 sec videos with other users.

Stats

Category
Social Media
Country
India
Started
In 2014
Closed
By 2016
Number of Founders
Two
Name of Founders
Abhishek Gupta, Nikunj Jain
Number of Employees
Between 51 And 100
Number of Funding Rounds
1
Total Funding Amount
$600K
Number of Investors
1
Precise Cause of Failure
Bad Market Fit
Business Outcome
Shut Down

Cause of Failure

The first reason that was advanced for the shutting down of the platform after less than two years on the market was that it wasn’t able to raise the necessary round of funding.

However, Nikunj Jain, one of the CEO of Franlkly.me, wrote a post to specifically deny that funding had been the major issue. He attributed the failure of their platform to not being able “to achieve sustainable product market fit”. Jain went on to say that despite the widespread video consumption in the market, the video creation process seemed to be a challenge.

In fact, it might be unlikely that public figures could find the time to commit to using this specific platform to reply to their followers with vlogs for the long term, especially if there were other platforms that could connect them to an international audience.

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Frankly

Messaging app for frank conversations

General Information
Category
Social Media
Country
India
Started
In 2014
Business Failure
Business Outcome
Shut Down
Closed
By 2016
Cause of Failure
Bad Market Fit
Founders & Employees
Number of Founders
Two
Name of Founders
Abhishek Gupta, Nikunj Jain
Number of Employees
Between 51 And 100
Funding
Number of Funding Rounds
1
Total Funding Amount
$600K
Number of Investors
1
Description

Frankly.me was a Q&A social platform which targeted Indian users in particular, where people could directly connect to public figures to ask them questions. Questions with the most upvotes had the most chance of being seen and replied to by celebrities. Famous people could publish a 90 seconds video on the platform (‘velfies’ or vlogs, as they were referred to) to give a response to popular posts addressed to them. Furthermore, anyone could sign up and share 90 sec videos with other users.

Cause of Failure

The first reason that was advanced for the shutting down of the platform after less than two years on the market was that it wasn’t able to raise the necessary round of funding.

However, Nikunj Jain, one of the CEO of Franlkly.me, wrote a post to specifically deny that funding had been the major issue. He attributed the failure of their platform to not being able “to achieve sustainable product market fit”. Jain went on to say that despite the widespread video consumption in the market, the video creation process seemed to be a challenge.

In fact, it might be unlikely that public figures could find the time to commit to using this specific platform to reply to their followers with vlogs for the long term, especially if there were other platforms that could connect them to an international audience.

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