Kitchit

Brought local chefs to private households
Startup Cemetery
GENERAL INFORMATION
Category:
Food & Beverage
Country:
United States
Started:
2011
BUSINESS FAILURE
Outcome:
Shut Down
Cause:
Competition
Closed:
2016
FOUNDERS & EMPLOYEES
Number of Founders:
2
Name of Founders:
Brendan Marshall, Ian Ferguson
Number of Employees:
10-50
FUNDING
Number of Funding Rounds:
3
Total Funding Amount:
$8.1M
Number of Investors:
20

What was Kitchit?

Kitchit mission was to make you enjoy the dining experience by letting you book local chefs and bringing them to your doorsteps. Meals were served at the client’s home and yet were more affordable and convenient than going to high-end restaurants. Kitchit offered three signature menus that featured starter, entrée, and dessert and had meals that would appeal to vegetarians as well. Unlike other service providers which delivered ready-made meals or sent ingredients only, Kitchit made sure to take care of the whole dining process from acquiring ingredients, cooking it and cleaning up afterwards.

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Why did Kitchit fail and shut down?

Kitchit was a popular service and people appreciated the fact that the experience the company brought them by allowing them to have tasty food at their own house and still being able to entertain guest instead of being busy in the kitchen. The on-demand food market was already very competitive and they had to compete with other food providers in the same market including Chef'd Up, ChefSurfing, VanChefs and Hire A Chef. Even well-funded ventures in this sector had tried making a profitable long-term business but failed. Kitchit changed business strategy a couple of times but was not able to make enough profit margin to sustain its operating costs.

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