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A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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Lookery

Demographic marketing services in social networks

General Information
Category
Marketing
Country
United States
Started
In 2007
Business Failure
Business Outcome
Acquired
Closed
By 2009
Cause of Failure
Dependence on Others
Founders & Employees
Number of Founders
Three
Name of Founders
David Cancel, Rex Dixon, Todd Sawicki
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
2
Total Funding Amount
$3.2M
Number of Investors
22
Description

Lookery gave statistic showcasing services that empowered organizations. These services were for companies that had vast inventory stocks but close to no client profiling. Lookery services made it so that websites could offer customers’ visitors highly relevant products for them based on the demographic data that it collected.

Cause of Failure

Lookery fundamental vulnerability was that it was based on Facebook as admitted by the founders themselves. When Facebook made effective its platform redesign in 2008, Lookery realized they would not be able to effectively help their customers anymore. Instead of searching for an exit solution they tried to solve and rethink their strategy for a period but to no avail. The finally managed to secure a deal with ad serving company Adknowledge within the same year and Lookery was thus acquired.

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Secret

Online platform to share personal secrets

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Stereomood

Music platform that provided mood-based song listings

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ChaCha

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$96M
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United States
In 2005
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Two
Between 51 And 100
More Than 50M
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Shut Down
Kno

Education software startup

Education
Acquired
$94.9M
Competition
Education
United States
In 2009
By 2013
Two
More Than 10000
More Than 50M
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Acquired
Stayzilla

Indian homestay network

Travel
Shut Down
$34M
Lack of Focus
Travel
India
In 2005
By 2017
Four
Between 251 And 500
Between 10M 50M
Lack of Focus
Shut Down
Poliana

Web application that simplified the legislative system

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Shut Down
$15K
Bad Business Model
Analytics
United States
In 2013
By 2015
Four
Between 1 And 10
Less Than 1M
Bad Business Model
Shut Down
This is Brought to You by:
Stacked Marketer
Stacked Marketer

Marketing industry news, tech, and advice — a 100% free jam-packed 5-minute daily read.

Acadium
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120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

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