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Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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Lookery

Demographic marketing services in social networks

General Information
Category
Marketing
Country
United States
Started
In 2007
Business Failure
Business Outcome
Acquired
Closed
By 2009
Cause of Failure
Dependence on Others
Founders & Employees
Number of Founders
Three
Name of Founders
David Cancel, Rex Dixon, Todd Sawicki
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
2
Total Funding Amount
$3.2M
Number of Investors
22
Description

Lookery gave statistic showcasing services that empowered organizations. These services were for companies that had vast inventory stocks but close to no client profiling. Lookery services made it so that websites could offer customers’ visitors highly relevant products for them based on the demographic data that it collected.

Cause of Failure

Lookery fundamental vulnerability was that it was based on Facebook as admitted by the founders themselves. When Facebook made effective its platform redesign in 2008, Lookery realized they would not be able to effectively help their customers anymore. Instead of searching for an exit solution they tried to solve and rethink their strategy for a period but to no avail. The finally managed to secure a deal with ad serving company Adknowledge within the same year and Lookery was thus acquired.

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Sharingear

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Wattage

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Shut Down
$200K
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EventVue

Built online communities for conferences

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Shut Down
$455K
Bad Market Fit
Finances
United States
In 2007
By 2010
Two
Between 1 And 10
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Shut Down
Radar Radio

UK digital radio station

Entertainment
Shut Down
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Mismanagement of Funds
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United Kingdom
In 2008
By 2018
One
Between 11 And 50
Nothing
Mismanagement of Funds
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

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