Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Lookery

Demographic marketing services in social networks

General Information
Category
Marketing
Country
United States
Started
In 2007
Business Failure
Business Outcome
Acquired
Closed
By 2009
Cause of Failure
Dependence on Others
Founders & Employees
Number of Founders
Three
Name of Founders
David Cancel, Rex Dixon, Todd Sawicki
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
2
Total Funding Amount
$3.2M
Number of Investors
22
Description

Lookery gave statistic showcasing services that empowered organizations. These services were for companies that had vast inventory stocks but close to no client profiling. Lookery services made it so that websites could offer customers’ visitors highly relevant products for them based on the demographic data that it collected.

Cause of Failure

Lookery fundamental vulnerability was that it was based on Facebook as admitted by the founders themselves. When Facebook made effective its platform redesign in 2008, Lookery realized they would not be able to effectively help their customers anymore. Instead of searching for an exit solution they tried to solve and rethink their strategy for a period but to no avail. The finally managed to secure a deal with ad serving company Adknowledge within the same year and Lookery was thus acquired.

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Kiko

Ajax-style online calendar application

Productivity
Acquired
$50K
Bad Management
Productivity
United States
In 2003
By 2008
Two
Between 11 And 50
Less Than 1M
Bad Management
Acquired
Vreal

VR game-streaming platform

Entertainment
Shut Down
$15M
Bad Timing
Entertainment
United States
In 2015
By 2019
One
Between 11 And 50
Between 10M 50M
Bad Timing
Shut Down
PepperTap

Large and fast grocery delivery service

Food and Beverage
Shut Down
$51.2M
Poor Product
Food and Beverage
India
In 2014
By 2016
Two
Between 1001 And 5000
More Than 50M
Poor Product
Shut Down
Auctionata

Online auction platform for art & luxury

e-Commerce
Shut Down
$95.5M
Legal Challenges
e-Commerce
Germany
In 2012
By 2017
Four
Between 251 And 500
More Than 50M
Legal Challenges
Shut Down
Secret

Online platform to share personal secrets

Social Media
Shut Down
$35M
Legal Challenges
Social Media
United States
In 2013
By 2015
Two
Between 11 And 50
Between 10M 50M
Legal Challenges
Shut Down
PoliMobile

Empowered campaigns with the power of mobile

Marketing
Shut Down
-
No Market Need
Marketing
United States
In 2011
By 2015
One
Between 1 And 10
Nothing
No Market Need
Shut Down