Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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Lookery

Demographic marketing services in social networks

General Information
Category
Marketing
Country
United States
Started
In 2007
Business Failure
Business Outcome
Acquired
Closed
By 2009
Cause of Failure
Dependence on Others
Founders & Employees
Number of Founders
Three
Name of Founders
David Cancel, Rex Dixon, Todd Sawicki
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
2
Total Funding Amount
$3.2M
Number of Investors
22
Description

Lookery gave statistic showcasing services that empowered organizations. These services were for companies that had vast inventory stocks but close to no client profiling. Lookery services made it so that websites could offer customers’ visitors highly relevant products for them based on the demographic data that it collected.

Cause of Failure

Lookery fundamental vulnerability was that it was based on Facebook as admitted by the founders themselves. When Facebook made effective its platform redesign in 2008, Lookery realized they would not be able to effectively help their customers anymore. Instead of searching for an exit solution they tried to solve and rethink their strategy for a period but to no avail. The finally managed to secure a deal with ad serving company Adknowledge within the same year and Lookery was thus acquired.

Go on Reading

Laurel & Wolf

Online interior design marketplace

e-Commerce
Shut Down
$25.5M
Multiple Reasons
e-Commerce
United States
In 2014
By 2019
Two
Between 51 And 100
Between 10M 50M
Multiple Reasons
Shut Down
EventVue

Built online communities for conferences

Finances
Shut Down
$455K
Bad Market Fit
Finances
United States
In 2007
By 2010
Two
Between 1 And 10
Less Than 1M
Bad Market Fit
Shut Down
Sprig

Online app that provided healthy organic meals

Food and Beverage
Shut Down
$56.7M
Competition
Food and Beverage
United States
In 2013
By 2017
Four
Between 51 And 100
More Than 50M
Competition
Shut Down
Dazo

India's first curated food demand platform

Food and Beverage
Shut Down
No Data
Competition
Food and Beverage
India
In 2015
By 2016
Two
Between 11 And 50
No Data
Competition
Shut Down
Shipitwise

SaaS software for transportation companies

Transportation
Shut Down
€419.4K
No Market Need
Transportation
Estonia
In 2016
By 2019
Five
Between 1 And 10
Less Than 1M
No Market Need
Shut Down
Radar Radio

UK digital radio station

Entertainment
Shut Down
-
Mismanagement of Funds
Entertainment
United Kingdom
In 2008
By 2018
One
Between 11 And 50
Nothing
Mismanagement of Funds
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

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