A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.
Demographic marketing services in social networks
Lookery gave statistic showcasing services that empowered organizations. These services were for companies that had vast inventory stocks but close to no client profiling. Lookery services made it so that websites could offer customers’ visitors highly relevant products for them based on the demographic data that it collected.
Lookery fundamental vulnerability was that it was based on Facebook as admitted by the founders themselves. When Facebook made effective its platform redesign in 2008, Lookery realized they would not be able to effectively help their customers anymore. Instead of searching for an exit solution they tried to solve and rethink their strategy for a period but to no avail. The finally managed to secure a deal with ad serving company Adknowledge within the same year and Lookery was thus acquired.
Online interior design marketplace
Built online communities for conferences
Online app that provided healthy organic meals
India's first curated food demand platform
SaaS software for transportation companies
UK digital radio station