34% of startups fail due to lack of product-market fit. Learn how to avoid it for only $15!

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
Vidico
Vidico

We produce videos for SaaS, startups, tech, and enterprise clients like Square and Uber.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Move Loot

Furniture online marketplace

General Information
Category
e-Commerce
Country
United States
Started
In 2013
Business Failure
Business Outcome
Shut Down
Closed
By 2016
Cause of Failure
Bad Business Model
Founders & Employees
Number of Founders
Four
Name of Founders
Bill Bobbitt, Jenny Karin Morrill, Ryan Smith, Shruti Shah
Number of Employees
Between 51 And 100
Funding
Number of Funding Rounds
3
Total Funding Amount
$21.8M
Number of Investors
18
Description

Move Loot was a San Francisco based online resale marketplace for furniture. The company’s online market stage was designed with the goal of productively offering, purchasing, stockpiling and delivering second-hand furniture to its customers. Its focus was to meet the requirement for furniture transfer and urge individuals to reuse furniture while expanding the day and age in which furniture was utilized. Its target was on persons who needed to move houses and sell their furniture or those who desired to revamp their household furniture.

Cause of Failure

Move Loot officially closed down in July 2016. One of the key issues pointed out was its poor plan of action. They selected to work a substantial furniture stockroom without precisely thinking about the expenses of running it and the assessed benefits. Thus, costs continued soaring while benefits stayed low. The startup also tried to expand and grow to New York and Los Angeles in the expectation of accepting some guaranteed financing. This lopsided cost – income condition prompted mass lay off of its employees.

Move Loot tried to move quickly it and attempted to aggressively scale up to its vision may be a little too fast. Move Loot would bounce starting with one model idea and then dive onto the next one before basically evaluating if the past model even worked. After some rumors of an incoming partnership and acquisitions that never materialized, poor customers review and massive internal layoffs, Move Loot had to officially bring its operations to a stop.

Go on Reading

Aria Insights

Air vehicles for search and rescue missions

Software and Hardware
Shut Down
$39M
Multiple Reasons
Software and Hardware
United States
In 2008
By 2019
One
Between 11 And 50
Between 10M 50M
Multiple Reasons
Shut Down
Wattage

Online platform that made creating hardware easy

Software and Hardware
Shut Down
$200K
No Market Need
Software and Hardware
Canada
In 2014
By 2015
Three
Between 51 And 100
Less Than 1M
No Market Need
Shut Down
Delicious

Bookmarking website to save, organize and discover links

Productivity
Still Active
No Data
Acquisition Flu
Productivity
United States
In 2003
By 2017
One
Between 51 And 100
No Data
Acquisition Flu
Still Active
RoomsTonite

Las-minute hotel booking provider

Travel
Bankruptcy
$1.5M
Lack of Funds
Travel
India
In 2014
By 2017
One
Between 101 And 250
Between 1M 10M
Lack of Funds
Bankruptcy
Turntable.fm

Online interactive platform for DJs and listeners

Music
Shut Down
$7M
Bad Business Model
Music
United States
In 2011
By 2013
One
Between 1 And 10
Between 1M 10M
Bad Business Model
Shut Down
Fab

Online design marketplace

e-Commerce
Acquired
$336.3M
Multiple Reasons
e-Commerce
United States
In 2009
By 2013
Five
Between 501 And 1000
More Than 50M
Multiple Reasons
Acquired
This is Brought to You by:
Vidico
Vidico

We produce videos for SaaS, startups, tech, and enterprise clients like Square and Uber.

Acadium
Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.