Selltag was unfortunate enough to experience too much of a disequilibrium between the attention and needs of sellers and the actual number of buyers to meet their requirements and provide operational sustainability.

Selltag failed to respond to the ever-growing needs of upgrading the contents of the app to make them more user-attractive. Their growth stagnated primarily as a result of insufficient funds for paid in-app marketing and unsatisfactory amount of advertisements per product to attract potential buyers to join the network. Even though they launched several features that were supposed to refresh the content - most notably a feature that allowed users (both buyers and sellers) to arrange and ship their goods to the destination point via Teletransporto- the move was not enough for them to expand their local marketplace.

Selltag CEO resigned in the middle of additional funding rounds as he believed the company would not be able to work competitively enough and that their business model would not be sustainable in the long term.

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• NovoBrief: Mobile marketplace startup Selltag has shut down
• Crunchbase: Selltag