Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

MorningBrew

Morning Brew

Free daily email that gives a quick 5-minute rundown of the the day's top business news.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Selltag

Platform for people to sell and buy items

General Information
Category
e-Commerce
Country
Spain
Started
In 2014
Business Failure
Business Outcome
Shut Down
Closed
By 2015
Cause of Failure
Failure To Pivot
Founders & Employees
Number of Founders
Four
Name of Founders
Javier Escribano, Ruben Colomer, Juan Luis Hortelano, Walter Kobylanski
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
2
Total Funding Amount
€325K
Number of Investors
7
Description

Selltag was a web-based buy & sell platform which later integrated their services with a mobile app and social network available in both iOS and Android app stores. It allowed registered users to create a network of their own products, lists of services, and even advertisements in order to buy or sell goods from other users in the network. Digitally created content was also considered as a trading good that could be easily exchanged or bought. Selltag also provided customers with externally sharable links to their products so that other non-registered users could see them and possibly become involved in the negotiation.

Cause of Failure

Selltag was unfortunate enough to experience too much of a disequilibrium between the attention and needs of sellers and the actual number of buyers to meet their requirements and provide operational sustainability.

Selltag failed to respond to the ever-growing needs of upgrading the contents of the app to make them more user-attractive. Their growth stagnated primarily as a result of insufficient funds for paid in-app marketing and unsatisfactory amount of advertisements per product to attract potential buyers to join the network. Even though they launched several features that were supposed to refresh the content - most notably a feature that allowed users (both buyers and sellers) to arrange and ship their goods to the destination point via Teletransporto- the move was not enough for them to expand their local marketplace.

Selltag CEO resigned in the middle of additional funding rounds as he believed the company would not be able to work competitively enough and that their business model would not be sustainable in the long term.

Go on Reading

Take Eat Easy

Restaurants delivered to your door

Food and Beverage
Bankruptcy
€16.4M
Competition
Food and Beverage
Belgium
In 2013
By 2016
Four
Between 101 And 250
Between 10M 50M
Competition
Bankruptcy
Sip

Daily tappable tech news and stories

Education
Shut Down
Nothing
Multiple Reasons
Education
United States
In 2018
By 2019
Three
Between 1 And 10
Nothing
Multiple Reasons
Shut Down
DotCloud

Enabled developers to host, assemble and run their applications

Software and Hardware
Bankruptcy
$13.7M
Mismanagement of Funds
Software and Hardware
United States
In 2008
By 2016
One
Between 251 And 500
Between 10M 50M
Mismanagement of Funds
Bankruptcy
RethinkDB

Scalable database for the real-time web

Software and Hardware
Acquired
$12.2M
Bad Market Fit
Software and Hardware
United States
In 2009
By 2016
Two
Between 11 And 50
Between 10M 50M
Bad Market Fit
Acquired
Laurel & Wolf

Online interior design marketplace

e-Commerce
Shut Down
$25.5M
Multiple Reasons
e-Commerce
United States
In 2014
By 2019
Two
Between 51 And 100
Between 10M 50M
Multiple Reasons
Shut Down
EventVue

Built online communities for conferences

Finances
Shut Down
$455K
Bad Market Fit
Finances
United States
In 2007
By 2010
Two
Between 1 And 10
Less Than 1M
Bad Market Fit
Shut Down
This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

Bookafy

Bookafy

Provide your clients and staff with a beautiful appointment booking experience.

Bookafy

HostGator

Easy and affordable web hosting and domain services for entrepreneurs.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.