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Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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Sidecar

Provided B2B delivery transportation network

General Information
Category
Transportation
Country
United States
Started
In 2011
Business Failure
Business Outcome
Acquired
Closed
By 2015
Cause of Failure
Competition
Founders & Employees
Number of Founders
Two
Name of Founders
Jahan Khanna, Sunil Paul
Number of Employees
Between 51 And 100
Funding
Number of Funding Rounds
5
Total Funding Amount
$45.5M
Number of Investors
21
Description

Sidecar was a transportation company based in united states (US). It was founded a couple of years after Uber but was never able to catch up with it despite the fact that it had a good product built on solid technology. One of the features Sidecar introduced was that of enabling riders to set their own price. In general, the app of the company offered much more control over their riding experience both for drivers and riders.

Cause of Failure

Sidecar had the top-notch technology but no marketing strategy. Car-hailing services depend on the traction present in the market and the network of drivers and passengers that they build. Sidecar could only become useful - and profitable - if there was always a high density of drivers and users. This is mainly where Sidecar failed. Unlike their giant competitors (Uber and Lyft) they didn't invest enough to market their product and gain customers. Uber reportedly lost almost a million in its first 6 months while it heavily focused on acquiring customers. Sidecar didn't have the backup funding to do that on a similar scale.

Also, instead of focusing on its powerful technology and the empowerment their app gave to its users, they tried to place themselves as an affordable alternative to Uber, which didn't really work for them. Weeks after shutting down on December 2015, though, they were acquired by GM.

Go on Reading

Kiko

Ajax-style online calendar application

Productivity
Acquired
$50K
Bad Management
Productivity
United States
In 2003
By 2008
Two
Between 11 And 50
Less Than 1M
Bad Management
Acquired
Sidecar

Provided B2B delivery transportation network

Transportation
Acquired
$45.5M
Competition
Transportation
United States
In 2011
By 2015
Two
Between 51 And 100
Between 10M 50M
Competition
Acquired
Juicero

First home cold-pressed juicing system

Food and Beverage
Bankruptcy
$118.5M
Bad Business Model
Food and Beverage
United States
In 2013
By 2017
One
Between 101 And 250
More Than 50M
Bad Business Model
Bankruptcy
Secret

Online platform to share personal secrets

Social Media
Shut Down
$35M
Legal Challenges
Social Media
United States
In 2013
By 2015
Two
Between 11 And 50
Between 10M 50M
Legal Challenges
Shut Down
99dresses

Virtual closet to trade fashion items

e-Commerce
Shut Down
$105.7K
Multiple Reasons
e-Commerce
Australia
In 2010
By 2014
One
Between 1 And 10
Less Than 1M
Multiple Reasons
Shut Down
Berg

Commercialized cloud services for hardware innovators

Design
Shut Down
$1.3M
No Market Need
Design
United Kingdom
In 2005
By 2014
One
Between 11 And 50
Between 1M 10M
No Market Need
Shut Down
This is Brought to You by:
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Your on-demand growth squad for SaaS, B2B, and eCommerce brands.

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This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

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