Sidecar failure

Sidecar

Provided B2B delivery transportation network

Description

Sidecar was a transportation company based in united states (US). It was founded a couple of years after Uber but was never able to catch up with it despite the fact that it had a good product built on solid technology. One of the features Sidecar introduced was that of enabling riders to set their own price. In general, the app of the company offered much more control over their riding experience both for drivers and riders.

Stats

Category
Transportation
Country
United States
Started
In 2011
Closed
By 2015
Number of Founders
Two
Name of Founders
Jahan Khanna, Sunil Paul
Number of Employees
Between 51 And 100
Number of Funding Rounds
5
Total Funding Amount
$45.5M
Number of Investors
21
Precise Cause of Failure
Competition
Business Outcome
Acquired

Cause of Failure

Sidecar had the top-notch technology but no marketing strategy. Car-hailing services depend on the traction present in the market and the network of drivers and passengers that they build. Sidecar could only become useful - and profitable - if there was always a high density of drivers and users. This is mainly where Sidecar failed. Unlike their giant competitors (Uber and Lyft) they didn't invest enough to market their product and gain customers. Uber reportedly lost almost a million in its first 6 months while it heavily focused on acquiring customers. Sidecar didn't have the backup funding to do that on a similar scale.

Also, instead of focusing on its powerful technology and the empowerment their app gave to its users, they tried to place themselves as an affordable alternative to Uber, which didn't really work for them. Weeks after shutting down on December 2015, though, they were acquired by GM.

Go on Reading

Other Startups

Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Sidecar

Provided B2B delivery transportation network

General Information
Category
Transportation
Country
United States
Started
In 2011
Business Failure
Business Outcome
Acquired
Closed
By 2015
Cause of Failure
Competition
Founders & Employees
Number of Founders
Two
Name of Founders
Jahan Khanna, Sunil Paul
Number of Employees
Between 51 And 100
Funding
Number of Funding Rounds
5
Total Funding Amount
$45.5M
Number of Investors
21
Description

Sidecar was a transportation company based in united states (US). It was founded a couple of years after Uber but was never able to catch up with it despite the fact that it had a good product built on solid technology. One of the features Sidecar introduced was that of enabling riders to set their own price. In general, the app of the company offered much more control over their riding experience both for drivers and riders.

Cause of Failure

Sidecar had the top-notch technology but no marketing strategy. Car-hailing services depend on the traction present in the market and the network of drivers and passengers that they build. Sidecar could only become useful - and profitable - if there was always a high density of drivers and users. This is mainly where Sidecar failed. Unlike their giant competitors (Uber and Lyft) they didn't invest enough to market their product and gain customers. Uber reportedly lost almost a million in its first 6 months while it heavily focused on acquiring customers. Sidecar didn't have the backup funding to do that on a similar scale.

Also, instead of focusing on its powerful technology and the empowerment their app gave to its users, they tried to place themselves as an affordable alternative to Uber, which didn't really work for them. Weeks after shutting down on December 2015, though, they were acquired by GM.

Go on Reading

Wesabe

Personal finance management website

Finances
Shut Down
$4.7M
Bad Management
Finances
United States
In 2005
By 2010
Two
Between 11 And 50
Between 1M 10M
Bad Management
Shut Down
Teforia

A tea brewer machine connected with an application

Food and Beverage
Shut Down
$17.1M
No Market Need
Food and Beverage
United States
In 2014
By 2017
Two
Between 11 And 50
Between 10M 50M
No Market Need
Shut Down
PepperTap

Large and fast grocery delivery service

Food and Beverage
Shut Down
$51.2M
Poor Product
Food and Beverage
India
In 2014
By 2016
Two
Between 1001 And 5000
More Than 50M
Poor Product
Shut Down
Delicious

Bookmarking website to save, organize and discover links

Productivity
Still Active
No Data
Acquisition Flu
Productivity
United States
In 2003
By 2017
One
Between 51 And 100
No Data
Acquisition Flu
Still Active
Mailbox

Inbox that made email light, fast, and mobile-friendly.

Productivity
Shut Down
$5M
Bad Business Model
Productivity
United States
In 2011
By 2015
Two
Between 501 And 1000
Between 1M 10M
Bad Business Model
Shut Down
Rdio

Digital music service provider

Music
Bankruptcy
$125.7M
Competition
Music
United States
In 2008
By 2015
Three
Between 51 And 100
More Than 50M
Competition
Bankruptcy