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Stereomood

Music platform that provided mood-based song listings

General Information

Category

Music

Country

Italy

Started

In 2009

Business Failure

Business Outcome

Acquired

Closed

By 2015

Cause of Failure

Acquisition Flu

Founders & Employees

Number of Founders

Four

Name of Founders

Daniele Novaga, Eleonora Viviani, Giovanni Ferron, Maurizio Pratici

Number of Employees

Between 11 And 50

Funding

Number of Funding Rounds

Total Funding Amount

No Data

Number of Investors

Description

Stereomood was an online platform for streaming music which instead of being based on genre or musical interest, it categorized and streamed songs according to the users’ mood. Users could hear and create their own playlist as well as share music with other members depending on how they felt at any particular time.

Cause of Failure

Stereomood seems to cease operation towards the end of 2014 and their last tweet and Medium post was in February 2015. In the post the team announced that after 6 years of operation they were no longer involved with the the platform nor its management. It seems that the company has been acquired by some party that decided to not continue its business. Effectively, the only strategy that could have realistically turned out to be profitable for Stereomood was acquisition as they weren’t able to make profit in any other way since companies such as Spotify already ruled the market.

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