Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Stereomood

Music platform that provided mood-based song listings

General Information
Category
Music
Country
Italy
Started
In 2009
Business Failure
Business Outcome
Acquired
Closed
By 2015
Cause of Failure
Acquisition Flu
Founders & Employees
Number of Founders
Four
Name of Founders
Daniele Novaga, Eleonora Viviani, Giovanni Ferron, Maurizio Pratici
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
No Data
Number of Investors
1
Description

Stereomood was an online platform for streaming music which instead of being based on genre or musical interest, it categorized and streamed songs according to the users’ mood. Users could hear and create their own playlist as well as share music with other members depending on how they felt at any particular time.

Cause of Failure

Stereomood seems to cease operation towards the end of 2014 and their last tweet and Medium post was in February 2015. In the post the team announced that after 6 years of operation they were no longer involved with the the platform nor its management. It seems that the company has been acquired by some party that decided to not continue its business. Effectively, the only strategy that could have realistically turned out to be profitable for Stereomood was acquisition as they weren’t able to make profit in any other way since companies such as Spotify already ruled the market.

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