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Stereomood

Music platform that provided mood-based song listings
Startup Cemetery
GENERAL INFORMATION
Category:
Music
Country:
Italy
Started:
2009
BUSINESS FAILURE
Outcome:
Acquired
Cause:
Acquisition Flu
Closed:
2015
FOUNDERS & EMPLOYEES
Number of Founders:
4
Name of Founders:
Daniele Novaga, Eleonora Viviani, Giovanni Ferron, Maurizio Pratici
Number of Employees:
10-50
FUNDING
Number of Funding Rounds:
1
Total Funding Amount:
No Data
Number of Investors:
1

What was Stereomood?

Stereomood was an online platform for streaming music which instead of being based on genre or musical interest, it categorized and streamed songs according to the users’ mood. Users could hear and create their own playlist as well as share music with other members depending on how they felt at any particular time.

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Why did Stereomood fail and shut down?

Stereomood seems to cease operation towards the end of 2014 and their last tweet and Medium post was in February 2015. In the post the team announced that after 6 years of operation they were no longer involved with the the platform nor its management. It seems that the company has been acquired by some party that decided to not continue its business. Effectively, the only strategy that could have realistically turned out to be profitable for Stereomood was acquisition as they weren’t able to make profit in any other way since companies such as Spotify already ruled the market.

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