Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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TeeBeeDee

Network for people over 40 to share experiences

General Information
Category
Social Media
Country
United States
Started
In 2007
Business Failure
Business Outcome
Shut Down
Closed
By 2009
Cause of Failure
Bad Business Model
Founders & Employees
Number of Founders
Four
Name of Founders
David Markus, Jon Brandt, Robin Wolaner, Todd Basche
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
$4.8M
Number of Investors
2
Description

TeeBeeDee was a social network launched in 2007 that was aimed at people over 40. It was well built and designed featuring many of the elements that made others social networks successful. The network’s CEO, also the founder of a parenting magazine, sought to bring forth a network that appealed to baby-boomers in which they could share insights and learn from each other.

Cause of Failure

As the network’s CEO put it “the site’s business model wasn’t able to grow its user base big enough and fast enough to survive”.

Middle-aged people might have signed up out of curiosity but the platform probably didn’t have the same traction and influence that sites which aim at a younger demographic have. It’s more likely that it is mainly teenagers and people in their twenties who are more prone be active in online social platforms, inviting friends, sharing content and spending time on it. LinkedIn is an exception here. Linkedin has a user base of 192 million users who are aged 30 and over, yet the network was successful and gained traction because its central focus was on building business connections. It was later able to transform part of its users to consumers by offering premium plans, acting as a recruiter company and introducing business-oriented courses. TeeBeeDee had nothing of the sort and it was essentially an interesting place to go to when you had some time (i.e. not very much when you are an adult with a family and a work overload), instead of a place that you had to or needed to check every day.

And lastly, within few years of TBD’s launch, a plethora of social networking sites emerged and TeeBeeDee’s site views kept declining. The project failed to gather ulterior funding and it shut down in 2009.

Go on Reading

TeeBeeDee

Network for people over 40 to share experiences

Social Media
Shut Down
$4.8M
Bad Business Model
Social Media
United States
In 2007
By 2009
Four
Between 11 And 50
Between 1M 10M
Bad Business Model
Shut Down
Koinex

Cryptocurrency exchange platform

Finances
Shut Down
-
Legal Challenges
Finances
India
In 2017
By 2019
Three
Between 51 And 100
No Data
Legal Challenges
Shut Down
Design Inc.

Marketplace for high-quality design work

Design
Shut Down
$2.3M
Bad Business Model
Design
United States
In 2016
By 2017
Two
Between 1 And 10
Between 1M 10M
Bad Business Model
Shut Down
WOW Air

Ultra-low-cost transatlantic airline service

Transportation
Bankruptcy
-
Multiple Reasons
Transportation
Iceland
In 2011
By 2019
One
Between 51 And 100
No Data
Multiple Reasons
Bankruptcy
Kichit

Brought local chefs to private households

Food and Beverage
Shut Down
$8.1M
Competition
Food and Beverage
United States
In 2011
By 2016
Two
Between 11 And 50
Between 1M 10M
Competition
Shut Down
LayerVault

Allowed users to store and collaborate on design work

Design
Shut Down
$535K
Lack of Funds
Design
United States
In 2011
By 2014
Two
Between 11 And 50
Less Than 1M
Lack of Funds
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

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