Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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TeeBeeDee

Network for people over 40 to share experiences

General Information
Category
Social Media
Country
United States
Started
In 2007
Business Failure
Business Outcome
Shut Down
Closed
By 2009
Cause of Failure
Bad Business Model
Founders & Employees
Number of Founders
Four
Name of Founders
David Markus, Jon Brandt, Robin Wolaner, Todd Basche
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
$4.8M
Number of Investors
2
Description

TeeBeeDee was a social network launched in 2007 that was aimed at people over 40. It was well built and designed featuring many of the elements that made others social networks successful. The network’s CEO, also the founder of a parenting magazine, sought to bring forth a network that appealed to baby-boomers in which they could share insights and learn from each other.

Cause of Failure

As the network’s CEO put it “the site’s business model wasn’t able to grow its user base big enough and fast enough to survive”.

Middle-aged people might have signed up out of curiosity but the platform probably didn’t have the same traction and influence that sites which aim at a younger demographic have. It’s more likely that it is mainly teenagers and people in their twenties who are more prone be active in online social platforms, inviting friends, sharing content and spending time on it. LinkedIn is an exception here. Linkedin has a user base of 192 million users who are aged 30 and over, yet the network was successful and gained traction because its central focus was on building business connections. It was later able to transform part of its users to consumers by offering premium plans, acting as a recruiter company and introducing business-oriented courses. TeeBeeDee had nothing of the sort and it was essentially an interesting place to go to when you had some time (i.e. not very much when you are an adult with a family and a work overload), instead of a place that you had to or needed to check every day.

And lastly, within few years of TBD’s launch, a plethora of social networking sites emerged and TeeBeeDee’s site views kept declining. The project failed to gather ulterior funding and it shut down in 2009.

Go on Reading

OpTier

Cloud-based enterprise software business

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Shut Down
$118.1M
Bad Market Fit
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United States
In 2002
By 2014
Two
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Bad Market Fit
Shut Down
Argyle Social

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Shut Down
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RethinkDB

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Acquired
$12.2M
Bad Market Fit
Software and Hardware
United States
In 2009
By 2016
Two
Between 11 And 50
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Bad Market Fit
Acquired
Parse

Cloud-based software developer kits

Software and Hardware
Shut Down
$7M
Acquisition Flu
Software and Hardware
United States
In 2011
By 2016
Four
Between 11 And 50
Between 1M 10M
Acquisition Flu
Shut Down
SellanApp

Connected creatives with app developers

Finances
Bankruptcy
$961.1K
Failure To Pivot
Finances
The Netherlands
In 2012
By 2015
Two
Between 1 And 10
Less Than 1M
Failure To Pivot
Bankruptcy
Totsy

E-commerce selling prenatal care products

e-Commerce
Shut Down
$29.5M
Poor Product
e-Commerce
United States
In 2009
By 2013
Two
Between 51 And 100
Between 10M 50M
Poor Product
Shut Down
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GrowthMentor

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Bookafy

Bookafy

Provide your clients and staff with a beautiful appointment booking experience.

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HostGator

Easy and affordable web hosting and domain services for entrepreneurs.

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