The first reason why Teforia was deemed to fail despite the substantial capital it raised was the absence of market fit for the product. Even if tea enthusiast were so particular about their tea they would have thought twice about spending a $1K on a tea making machine. The problem was also the fact that according to some reviews the tea didn’t taste better than that made in the traditional manner. The accompanying sets of cups were also delicate and high maintenance, which defeated the stated purpose the app of making the tea ritual more convenient and enjoyable. The company claimed that people were not ready nor ‘learned’ enough to appreciate the fine details that made the product so needed.

It is also plausible to think that people became skeptic of smart kitchen products when, during the same period, a similarly high-priced machine that pressed vegetable to make the ‘perfect glass of fresh juice’, the Juicero, was publicly shown to be perfectly useless.

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Go on Reading

• Techcrunch: $1,000 tea infuser startup Teforia shuts down
• Hello Tea Cup: Teforia Shuts Down - 10 Reasons Why Teforia Failed
• Crunchbase: Teforia