Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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Transpose

Smart workspace for businesses to manage projects

General Information
Category
Productivity
Country
United States
Started
In 2015
Business Failure
Business Outcome
Shut Down
Closed
By 2015
Cause of Failure
Bad Business Model
Founders & Employees
Number of Founders
Four
Name of Founders
Hussein Ahmed, Matt Goyer, Samah Gad, Skyler Johnson-Wagner
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
$1.5M
Number of Investors
2
Description

Transpose, a Seattle startup which initially took off as a note-taking app known as KustomNote, decided subsequently to implement a major strategy shift that would give full attention to its business customers. Transpose then grew into a more comprehensive information management platform, changed its name and introduced new features. It also started charging its users a monthly fee of $14.99 per to access to its tools while keeping a limited-access free plan.

Cause of Failure

Transpose operated for about two years before shutting down on December 9th, 2016 citing the inability to generate enough revenue to sustain the business as one of the main culprits. Although no further details were divulged following such closure, the company probably failed in its marketing strategy and product placement. Another possible reason for low revenue generation could have been the company's product pricing strategy which might have not resonate well with its initial clients that had originally used the app as an alternative to Evernote.

Go on Reading

Digg

Enables users to share interesting stories

Social Media
Still Active
$49M
Competition
Social Media
United States
In 2004
Active
One
Between 51 And 100
Between 10M 50M
Competition
Still Active
Lookery

Demographic marketing services in social networks

Marketing
Acquired
$3.2M
Dependence on Others
Marketing
United States
In 2007
By 2009
Three
Between 1 And 10
Between 1M 10M
Dependence on Others
Acquired
Aria Insights

Air vehicles for search and rescue missions

Software and Hardware
Shut Down
$39M
Multiple Reasons
Software and Hardware
United States
In 2008
By 2019
One
Between 11 And 50
Between 10M 50M
Multiple Reasons
Shut Down
Delicious

Bookmarking website to save, organize and discover links

Productivity
Still Active
No Data
Acquisition Flu
Productivity
United States
In 2003
By 2017
One
Between 51 And 100
No Data
Acquisition Flu
Still Active
Dinnr

Ingredients and recipe to create meals at home

Food and Beverage
Shut Down
£60K
No Market Need
Food and Beverage
United Kingdom
In 2012
By 2014
Two
Between 1 And 10
Less Than 1M
No Market Need
Shut Down
Reach.ly

Analytics tool for e-Commerce sites

Analytics
Shut Down
€200K
Multiple Reasons
Analytics
Latvia
In 2011
By 2015
One
Between 1 And 10
Less Than 1M
Multiple Reasons
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

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