Transpose failure

Transpose

Smart workspace for businesses to manage projects

Description

Transpose, a Seattle startup which initially took off as a note-taking app known as KustomNote, decided subsequently to implement a major strategy shift that would give full attention to its business customers. Transpose then grew into a more comprehensive information management platform, changed its name and introduced new features. It also started charging its users a monthly fee of $14.99 per to access to its tools while keeping a limited-access free plan.

Stats

Category
Productivity
Country
United States
Started
In 2015
Closed
By 2015
Number of Founders
Four
Name of Founders
Hussein Ahmed, Matt Goyer, Samah Gad, Skyler Johnson-Wagner
Number of Employees
Between 11 And 50
Number of Funding Rounds
1
Total Funding Amount
$1.5M
Number of Investors
2
Precise Cause of Failure
Bad Business Model
Business Outcome
Shut Down

Cause of Failure

Transpose operated for about two years before shutting down on December 9th, 2016 citing the inability to generate enough revenue to sustain the business as one of the main culprits. Although no further details were divulged following such closure, the company probably failed in its marketing strategy and product placement. Another possible reason for low revenue generation could have been the company's product pricing strategy which might have not resonate well with its initial clients that had originally used the app as an alternative to Evernote.

Go on Reading

Other Startups

LuckyUnicorn t-Shirts
We've just launched 20 limited edition Failory t-shirts. Click here to buy one!

Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Transpose

Smart workspace for businesses to manage projects

General Information
Category
Productivity
Country
United States
Started
In 2015
Business Failure
Business Outcome
Shut Down
Closed
By 2015
Cause of Failure
Bad Business Model
Founders & Employees
Number of Founders
Four
Name of Founders
Hussein Ahmed, Matt Goyer, Samah Gad, Skyler Johnson-Wagner
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
1
Total Funding Amount
$1.5M
Number of Investors
2
Description

Transpose, a Seattle startup which initially took off as a note-taking app known as KustomNote, decided subsequently to implement a major strategy shift that would give full attention to its business customers. Transpose then grew into a more comprehensive information management platform, changed its name and introduced new features. It also started charging its users a monthly fee of $14.99 per to access to its tools while keeping a limited-access free plan.

Cause of Failure

Transpose operated for about two years before shutting down on December 9th, 2016 citing the inability to generate enough revenue to sustain the business as one of the main culprits. Although no further details were divulged following such closure, the company probably failed in its marketing strategy and product placement. Another possible reason for low revenue generation could have been the company's product pricing strategy which might have not resonate well with its initial clients that had originally used the app as an alternative to Evernote.

Go on Reading

Brisk

Built tools for sales organizations

Marketing
Shut Down
$137K
Lack of Focus
Marketing
Sweden
In 2012
By 2016
Four
Between 11 And 50
Less Than 1M
Lack of Focus
Shut Down
Fuhu

Designer and seller of cloud-served softwares

Software and Hardware
Acquired
$66.2M
Mismanagement of Funds
Software and Hardware
United States
In 2006
By 2015
Three
Between 501 And 1000
More Than 50M
Mismanagement of Funds
Acquired
Yik Yak

Anonymous location-based social network

Social Media
Shut Down
$73.5M
Legal Challenges
Social Media
United States
In 2013
By 2017
Three
Between 11 And 50
More Than 50M
Legal Challenges
Shut Down
Sharingear

Marketplace for musicians to rent their instruments

Music
Shut Down
€15K
Multiple Reasons
Music
Denmark
In 2014
By 2015
One
Between 1 And 10
Less Than 1M
Multiple Reasons
Shut Down
Sunrise

Calendar app for mobile and desktop

Productivity
Acquired
$8.2M
Bad Business Model
Productivity
France
In 2012
By 2016
Two
Between 11 And 50
Between 1M 10M
Bad Business Model
Acquired
Wantful

Online gift-giving service

e-Commerce
Shut Down
$5.5M
Competition
e-Commerce
United States
In 2011
By 2013
One
More Than 10000
Between 1M 10M
Competition
Shut Down