Turntable.fm was an online interactive platform on which DJ, fans and casual listeners were brought together. People could choose avatars for themselves, browse different music rooms and create a playlist.
The company shut down its services two and half years after its promising launch in order to conserve its remaining venture capital to focus on the live version of their startup. The cost of running this music service proved to be too expensive and was not financially viable for them. Turntable.fm decided to play licensed music which proved to have drained their time and capital. Although the platform originally raised $7.5 million as soon as they started to expand internationally things got out of hand. They also weren't fast enough to adapt to the new mobile era.