Verelo

Offered website monitoring services
Startup Cemetery
GENERAL INFORMATION
Category:
Analytics
Country:
Canada
Started:
2012
BUSINESS FAILURE
Outcome:
Acquired
Cause:
Lack of Funds
Closed:
2012
FOUNDERS & EMPLOYEES
Number of Founders:
2
Name of Founders:
McGrath, Michael Curry
Number of Employees:
1-10
FUNDING
Number of Funding Rounds:
1
Total Funding Amount:
No Data
Number of Investors:
1

What was Verelo?

Verelo was a Canadian startup that offered website monitoring services from multiple locations that notified customers when downtime, malware, or database connections were detected. It also offered uptime and performance analytics, monitoring site health and reporting services through SMS, email or phone. The website monitoring was enabled on the client’s blog or site and started checking and reporting problems should they arise. Their notifications were not an “add-on-service” but were part of the core product offering.

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Why did Verelo fail and shut down?

The main problem for Verelo was inadequate funding and traction that was required to push the company to the next stage. It failed to receive financial backing needed to fulfill their main goal of making the internet great. After barely six months of operation, Verelo announced its closure and was acquired by Dyn an infrastructure service company in January 2013. Dyn the acquirer was a pioneer in cloud-based infrastructure (Dyn was then acquired by Oracle in 2016). It connected users with digital contents and awesome experiences across the internet. By rolling in Verelo, Dyn was able to offer more innovative services to their customers.

Verelo also faced stiff competition from other firms as it was difficult to convince customers that your service is better unless you offered something groundbreaking or without users having expertise on monitoring technology and businesses and were able to make informed decisions. Moreover, people would mostly sign up once and rarely visit the website again because since they wouldn’t experience any major issue.

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