Wattage failure

Wattage

Online platform that made creating hardware easy

Description

Wattage was an online platform with an ambitious goal: break the entry barrier for hardware design. The ideal future Wattage envisioned was that of a world in which anyone could customize their electronics without needing to have any in-depth knowledge in the field. Anyone with an internet connection could start creating and customizing hardware by making use of the startup software. Once the user had all the specifications ready the product would be created with 3D printing, packed and shipped to the customer.

Stats

Category
Software and Hardware
Country
Canada
Started
In 2014
Closed
By 2015
Number of Founders
Three
Name of Founders
Brett Hagman, Jeremy Bell, Peter Nitsch
Number of Employees
Between 51 And 100
Number of Funding Rounds
1
Total Funding Amount
$200K
Number of Investors
No Data
Precise Cause of Failure
No Market Need
Business Outcome
Shut Down

Cause of Failure

Wattage founder Jeremy Bell shared in a Medium post some of the reason he thinks the startup failed.

Among the first reasons he listed was the fact that they failed to gain traction and validate the existence of market interest for the product. In the early phase of development, their main focus was on demonstrating that the idea could technically be carried out and it was taken for granted that people would see it as a needed solution. Without any proof that people would actually adopt the service, it was difficult to convince investors to fund the project.  All sorts of doubts about viability and scalability started popping up and the team couldn’t provide definitive - or convincing enough - answers.

Wattage was on many points too much ahead of its time, and the full potential of their idea might have been overlooked by prospect investors and the target market. However, in a few years, as technological advances will render customization easier, Wattage (or another company) might re-introduce the concept and carry it out in a successful manner.

Go on Reading

Other Startups

Wattage

Online platform that made creating hardware easy

General Information
Category
Software and Hardware
Country
Canada
Started
In 2014
Business Failure
Business Outcome
Shut Down
Closed
By 2015
Cause of Failure
No Market Need
Founders & Employees
Number of Founders
Three
Name of Founders
Brett Hagman, Jeremy Bell, Peter Nitsch
Number of Employees
Between 51 And 100
Funding
Number of Funding Rounds
1
Total Funding Amount
$200K
Number of Investors
No Data
Description

Wattage was an online platform with an ambitious goal: break the entry barrier for hardware design. The ideal future Wattage envisioned was that of a world in which anyone could customize their electronics without needing to have any in-depth knowledge in the field. Anyone with an internet connection could start creating and customizing hardware by making use of the startup software. Once the user had all the specifications ready the product would be created with 3D printing, packed and shipped to the customer.

Cause of Failure

Wattage founder Jeremy Bell shared in a Medium post some of the reason he thinks the startup failed.

Among the first reasons he listed was the fact that they failed to gain traction and validate the existence of market interest for the product. In the early phase of development, their main focus was on demonstrating that the idea could technically be carried out and it was taken for granted that people would see it as a needed solution. Without any proof that people would actually adopt the service, it was difficult to convince investors to fund the project.  All sorts of doubts about viability and scalability started popping up and the team couldn’t provide definitive - or convincing enough - answers.

Wattage was on many points too much ahead of its time, and the full potential of their idea might have been overlooked by prospect investors and the target market. However, in a few years, as technological advances will render customization easier, Wattage (or another company) might re-introduce the concept and carry it out in a successful manner.

Go on Reading

HiGear

Private car-sharing club for luxury and sports cars

Transportation
Acquired
$1.3M
Legal Challenges
Transportation
United States
In 2011
By 2011
Two
Between 1 And 10
Between 1M 10M
Legal Challenges
Acquired
Lumos

Internet of things startup on switching technology

Software and Hardware
Shut Down
No Data
Lack of Experience
Software and Hardware
India
In 2014
By 2015
Three
Between 1 And 10
No Data
Lack of Experience
Shut Down
FoundationDB

Scalable NoSQL layered database

Software and Hardware
Acquired
$22.7M
Acquisition Flu
Software and Hardware
United States
In 2009
By 2015
Three
Between 11 And 50
Between 10M 50M
Acquisition Flu
Acquired
Reach.ly

Analytics tool for e-Commerce sites

Analytics
Shut Down
€200K
Multiple Reasons
Analytics
Latvia
In 2011
By 2015
One
Between 1 And 10
Less Than 1M
Multiple Reasons
Shut Down
RoomsTonite

Las-minute hotel booking provider

Travel
Bankruptcy
$1.5M
Lack of Funds
Travel
India
In 2014
By 2017
One
Between 101 And 250
Between 1M 10M
Lack of Funds
Bankruptcy
Auctionata

Online auction platform for art & luxury

e-Commerce
Shut Down
$95.5M
Legal Challenges
e-Commerce
Germany
In 2012
By 2017
Four
Between 251 And 500
More Than 50M
Legal Challenges
Shut Down