🔎 What is Failory?
Failory is a platform where we weekly publish new content related to startups. From interviews to articles, including post-mortem posts, guides and stories. Moreover, you can also find some great tools that will help you if you are startup founder looking to build, grow and monetize a business.
💡 Why did you build it?
We are a group of friends and aspiring entrepreneurs who started Failory after having failed in our previous side-project for committing the same mistakes over again over. We began wondering on the idea of a website that would gather stories of failed entrepreneur and explanations of the mistakes these made. We agreed on that the best way to show this stories was by interviews with their protagonists. And that’s how Failory was born.
We are all passionate about minimalistic design, so it wasn’t hard to determine Failory’s logo and website style. The logo is a mixture of three different concepts. First, we wanted to establish Failory’s two main ideas: The stories and the failures. These are represented by the illustration of a book and the red color. Secondly, we wanted to show the way in which failed entrepreneurs would tell their stories, so we added to the logo a chat illustration, representing the interviews.
You can read more about our story on our free eBook.
🚧 How did you build it?
We developed all the website in Webflow, which is a visual responsive web design tool. In order to build the blog, we decided to divide the articles according to the knowledge each one of us had from each topic.
💰 How are you making money?
After working in Failory for months without earning a single penny, in February 2018 we finally earned our first dollar. In fact, they were $160. We are monetizing Failory with the following strategies:
- Sponsorships: We sell sponsorships on our weekly newsletters and on different slots on the site. Businesses find them really useful, as they are able to reach thousands of small and medium startup founders. Our email subscribers and web visitors usually also find these ads useful, as we only sponsor tools that we find attractive and think our email list will like.
- Affiliate Marketing: We include affiliate links to books and tools recommended by our interviewees. This strategy needs some work yet ;)
You can find how much money we are making every month on our open page.
🏆 What are your goals?
Our main objective is and has always been to help entrepreneurs achieve financial independence and do not fail (which is quite ironic as we interview failed startups!) in building their business. Having said this, our principal concern at this moment is to make sure that Failory grows and that it can help more people every day.
Like most of you, we also have to eat. In order to do this, we are looking forward to being able to make a living out of Failory. Being capable of dedicating full-time on Failory is what we always dreamed of, and although this may prove as a really hard task, we know we can do it because it’s our passion.
🎤 How can I be interviewed?
If you wish to be interviewed, you first need to go to the contribute page. Then, you have to select one of the three options, whether you want to write a guest post, an interview talking about a previous failed startup you had, or about your current successful business. Once you have decided, you will have to follow the instructions listed there, which will basically consist on completing a form and waiting for us to approve the request.
🤝 How can we contact you?
You can send us a message through the little chat box on the bottom corner, or you can email us to firstname.lastname@example.org. Another way is to send us a message through our social networks, which you can find below.