AskTina was a live video chat widget for experts to install on their blogs. They did not spend enough time validating the idea through customer interviews before investing in building the MVP.
March 17, 2018
Sponsor Failory and get your business & product in front of +20,000 CEOs, startup founders, entrepreneurs, developers and marketers every month.
Do you want to grow your business? With GenM you can get free marketing from an apprentice as part of their training. The student will work 40 hours per month creating content, increasing SEO rankings, carrying out advertisement campaigns...
Want to take ownership over the growth of your business, but don't know where to start? Get 1-on-1 advice from vetted growth experts about your business.
No more changing developers every time you start a new project. With our full range of development services, no project is too big, too complex, too mobile or too software for us to complete. We’re the only web-dev partner you’ll ever need.
A 5-minute read that's informative, witty and free? That's Morning Brew — the daily email that delivers the latest news from Wall Street to Silicon Valley.
I studied Chemistry then worked as a management consultant to E&Y and Accenture before jumping into the startup world.
I built and sold online marketplace Virtual Valley in 2016 and since how built and launched two SAAS products.
AskTina was a live video chat widget for experts to install on their blogs and allow their readers to place live, pay per minute calls to their mobile phones through the AskTina app.
We built an MVP, had 35 Experts install it on their blog and with 10,000 page loads of the widget, we had 0 paid calls placed through the software.
This was the objective data we needed to make the judgment to kill the project. Ideally, we could have discovered this before we spent 6 months working on AskTina by interviewing the readers of specific blogs.
We used a combination of SEO, content, social media and paid.
Are you busy? Sure you are — that's why you need Morning Brew. It's a free daily email that gives a quick 5-minute rundown of the day's top business news. Join the 925,000+ people who start their day with Morning Brew!
People simply did not want to place paid, live video calls to experts that they followed. People were happy with asynchronous communication through consuming written or video content.
We did not spend enough time validating the idea through customer interviews before investing in building the MVP.
This meant that with every day we spent building the tool we were increasing the likelihood of confirmation bias (this is the right thing to do because we are doing it), this ultimately lead us to spending too many resources on what was ultimately a poor business idea.
We were inexperienced startup founders.
Start delivering a product or service without technology… this validates demand and only then can technology be used to drive efficiency, leading to greater margin.
Start delivering your product or service, and take ca$h… without technology to validate demand ;)
Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!