Which were the causes of MotionThink failure?
The main cause of our failure, as is the case with most failed startups, was suicide.
It was clear after 6 months that the founders were not aligned on a shared vision for what to build, how to build it, and what our core motivations even were for starting our own company.
I think I realized we were going to fail after it became apparent we were spending more time each day debating and negotiating and arguing than simply taking action and doing. It would take multiple units of discussion for every unit of work output, and in the early days of a startup, that ratio should be the mirror opposite.
In terms of the mechanics of shutting down the company, I resigned as CEO. My co-founders tried to continue for another month or so, but decided to unwind the company entirely after that.
It felt really disappointing to end the startup, especially only after a few months, and I sometimes wonder if there could have been a different outcome. But I have learned that, more than any business idea, the most essential ingredient for starting any company is to make sure you partner with co-founders with whom you are 100% aligned in terms of goals and motivations for starting a company. The business idea will pivot and change a lot, especially in the early days. But people don’t change. So you need to make sure you’re aligned with your co-founders to have an actual chance at succeeding.
Which were your biggest mistakes and challenges you had to overcome?
The biggest mistake I made was actually a structural flaw of the incubator/accelerator I participated in. The explicit requirement of the program was to apply without having yet committed to any co-founders. This stands in stark contrast to every other major incubator that just about requires your founding team to already be formed – and to have been working together for a long time and, ideally, to already have some demonstrated traction – before you apply. This is one reason my accelerator program ended after just 2 batches – it was clear the solo-applicant model does not work.
When I look back, all our product and customer development struggles, the long philosophical debates, etc, stemmed from the fact that the founders simply didn’t know each other well. And as we got to know each other, we realized our goals, motivations, and values differed from one another – on some issues only a little bit, but on other issues a great deal.
The #1 reason startups fail is because the founders quit or break up, resulting in startup suicide. This is what happened to us. In retrospect, the “right way” to join any incubator is to have your founding team already formed and with a reasonably long track record of working together. That’s probably the biggest thing you can do to de-risk your startup.
Mistakes and market challenges are bound to arise, but that’s OK because your product and ideas will drastically change as you learn about your customers and market. What you cannot change are the co-founders you start the journey with because, frankly, people don’t change. So you have to be sure you know your co-founders well enough, both personally and in terms of work style, to feel confident that, as a team, you’re able to go the distance.
Which were your expenses? Did you achieve some revenue? In the end, how much money did you lose?
We did not achieve revenue. Our expenses were about $100,000 in venture/seed funding. Collectively we lost much more than that due to the opportunity cost each founder incurred vs. what they could have earned elsewhere.
If you had to start over, what would you do differently?
If I were to do it all over again, I would start a company in a more organic way. I would start by just working on side projects with friends or colleagues. Just nights and weekends to start. It’s totally fine to do a side project while keeping your day job.
I’d see if we could first develop some interesting insight, hypothesis, or idea about a market or industry. Then see if we could hack some prototypes together to get customer feedback, customer interest, and – ideally – even pre-generate a sale or two to validate whether the product idea has promise.
It’s not important to declare officially that you’re starting a company in the beginning. To be sure, it’s helpful to discuss with your colleagues that that is your desired goal, and to have early discussions on goals and motivations for working together (and potentially starting a company). But in the early days, actually filing incorporation paperwork, etc, is unnecessary.
Once you have a good rhythm working with your would-be co-founders and you’ve all tested each other out in terms of interest and commitment level, then it might be worthwhile to start formalizing things into a company. This is because, by this point, you’ll already have a track record of working together and you’ll have a good feel for each other’s personalities and work styles.
Co-founder relationships cannot be rushed. It really is like marrying someone (or a few people). And you wouldn’t get married without dating, right? So, if I were going to start another company, I would “date” first by working with friends or colleagues on informal projects to start, and then discuss along the way and agree on “what would have to happen” to justify e.g. quitting our jobs to take the plunge full time.
Lastly, I would spend most of my time investigating a market/industry/customer pain point that I was profoundly, intrinsically interested in. A good way to tell what you’re interested in is to see what you write a lot about (if you journal), or what you read a lot about when you read the news. If you have been consistently writing and/or reading about a topic or industry for more than 2 years, then that is a pretty strong sign you have profound, intrinsic interest in that topic. (Anything less than 2 years is hard to tell, because that could just be a temporary interest that fades away sooner or later).
Which are your favorite entrepreneurial resources?
Where can we go to learn more?
Learn more about Andrew’s current work by checking out Hack Your Wealth, his personal finance website, as well as the Hack Your Wealth Facebook Group and Hack Your Wealth on Twitter.
