❌ Failed startup
✅ Successful startup

The Blogging Manifesto: Loving Your Startup is the Rule

The Blogging Manifesto was a blog to help readers with their blogging problems. The lack of passion resulted to be a big problem.

United States
Blog
No Passion

Ryan Biddulph

March 16, 2018

Sponsor Failory and get your business & product in front of +20,000 CEOs, startup founders, entrepreneurs, developers and marketers every month.

Do you want to grow your business? With GenM you can get free marketing from an apprentice as part of their training. The student will work 40 hours per month creating content, increasing SEO rankings, carrying out advertisement campaigns...

Want to take ownership over the growth of your business, but don't know where to start? Get 1-on-1 advice from vetted growth experts about your business.

Do you want to grow your business? With GenM you can get free marketing from an apprentice as part of their training. The student will work 40 hours per month for only $49.

A 5-minute read that's informative, witty and free? That's Morning Brew — the daily email that delivers the latest news from Wall Street to Silicon Valley.

Hello Ryan! What's your background, and what are you currently working on?

Thanks for interviewing me! I am a pro blogger who created and runs Blogging From Paradise. Former fired security guard turned island hopping, Amazon best selling, pro blogger here. I help folks retire to a life of island hopping through smart blogging. But it wasn't always that way.

3 years ago when I wanted to find my footing financially I hatched a blog and eBook named The Blogging Manifesto. That didn't exactly pan out as I had planned but I did learn a few invaluable lessons from the venture.

 

What was The Blogging Manifesto about?

I designed The Blogging Manifesto to complement my former primary blog. I wanted to help my readers with their blogging problems by creating both an eBook and blog to give struggling bloggers a 1-2 punch to work with.

The first steps included buying my domain and hosting, spotting a pressing blogging problem and crafting my eBook, blog and subsequent income streams (which I hadn't really thought through) based on this pressing problem.

I would publish a video post or article daily to address common blogging issues then I would link to my eBook via a strong call to action. So I dove into writing the eBook, finished it, had my web designer craft a cover and we went life quickly.

 

How did you grow The Blogging Manifesto?

I promoted the blog and eBook through Twitter, Facebook, G Plus, Triberr, and YouTube. At its core, this was a sound marketing strategy. I generated over 1000 page visits a day by aggressively sharing this blog in the right spots and by commenting on top blogs and linking into the blog.

I did see steady progress in the traffic department. Brand awareness slowly expanded. But I had a few fundamental problems with the blog, my eBook, the entire business model and my prime motivator for building the blog.

Hire digital marketing interns. 40 hours for $49/month.

Learn More!

AD

Don't let your software be the reason your startup fails.

Tanooki Labs combines scalable technology, strong product thinking and the experience of having launched over 150 products to help you bring more to the table.

👉 Learn more

From Wall Street to Silicon Valley...

Are you busy? Sure you are — that's why you need Morning Brew. It's a free daily email that gives a quick 5-minute rundown of the day's top business news. Join the 925,000+ people who start their day with Morning Brew!

👉 Learn More!

Reach +20,000 Startup Founders!

If you are looking to get your product in front of founders, CEOs, VPs, web and mobile developers, makers, consultants, marketers, bloggers, product managers, and many other thought leaders, then we can help you.

👉 Sponsorships

Which was the problem with The Blogging Manifesto? How did you realize?

The problem? Selling 4 eBooks in 4 months was a start. I understand that the good things take time but sometimes seeing business-based results coming up way short gives you a reality check.

Selling 1 eBook per month woke me up to the real problem: I had no real passion for this business. I was working the blog and promoting my eBook almost predominantly to make money. I actually created and promoted the eBook before publishing my first blog post, which was a major red flag.

 

What were the mistakes you made?

I made many mistakes:

  • I started this blog without having a deep passion for blogging (at that time).
  • I started the business mainly to make money versus mainly wanting to render helpful service to solve a pressing problem.
  • I heavily attached myself to blog traffic and revenue outcomes instead of focusing on giving; I obsessed with getting, which is a business killer.
  • I had no sound plan for following a posting schedule.
  • I released the eBook on an unknown platform versus self-publishing on Amazon

I could go on for the next hour. But I have a thriving business to attend LOL!

                                                                                                                                                  

What were your biggest disadvantages?

My only real disadvantage was not doing this for passionate, loving, fun purposes. Because 3 months after I launched and failed with this blog and eBook I launched Blogging From Paradise.

Since I started BFP mainly to have fun and to follow my passion I had success with the blog quickly and wrote a few best sellers on Amazon. Why? When you begin a business or startup predominantly to follow your passion and to render useful service, you knife through all the obstacles that folks with less pure intentions slam into.

I figured out how to write, self-publish and promote eBooks just 3 months after I had no clue in Hades how to do so with The Blogging Manifesto. I stuck a strict posting schedule. I networked effectively. My competition dissolved into prospering friendships. All because I was blogging mainly to have fun. Thriving businesses are rooted in this fun, playful energy, and struggling businesses are rooted in a strained, fearful, greedy energy.

40 Hours of Digital Marketing for $49/Month

Do you want to grow your business? With GenM you can get free marketing from an apprentice as part of their training. The student will work 40 hours per month for only $49.

👉 Learn More!

Grow your business. Get 1-on-1 calls with +100 mentors.

Learn More!

AD

If you had to start over, what would you do differently?

Create Blogging From Paradise :) And do it from a place of passion.

This is a classic example of starting over, with a clean slate, for the right reasons, intelligently, not 3 months after a failed startup.

I have been featured on Richard Branson's blog, Forbes, Entrepreneur and Fox News since I hatched Blogging From Paradise because I did a complete 180 from my Blogging Manifesto days. I picked an authentic, easy to visualize domain name. I monetized my blog from day 1 but 99% of my energies were spent solving problems for free through my blog. I guest posted and blog commented effectively.

I went on to write 126 bite-sized eBooks under the BFP brand name and became obsessed with branding, ensuring that everything on my blog bled my brand.

 

What's your advice for someone who is just starting?

Start a business, a blog or begin a startup almost entirely for the love or passion of following your fun. Tie that passion to solve some pressing problem. Create helpful, free content to connect with interested readers, customers, and clients. Building your friend network by generously promoting big dawgs in your niche.

 

Where can we go to learn more?

You can learn more at Blogging From Paradise

✉️ Subscribe to receive weekly startup related articles!

We’re always digging for more failure stories like The Blogging Manifesto. Sign up for our newsletter to keep updated on the latest additions.

👇 Other Interviews

Campertunity: Building & Growing the Airbnb of Camping
By 
Nora Lozano
  •  
May 20, 2019
Canada
Marketplace
Up to 50K
Trackin: Solo Founding a +$167,000/Month Food Startup
By 
Bruno Didier
  •  
February 21, 2019
France
Web Application
Over 150K
Content Snare: Leaving His Job to Build a +$5,000/Month SaaS
By 
James Rose
  •  
February 21, 2019
Australia
Web Application
Up to 50K
40 Aprons: Failures Behind Growing a Food Blog by 4,000%
By 
Cheryl Malik
  •  
February 21, 2019
United States
Blog
Up to 50K
Dick At Your Door: Making $25k/month Selling Chocolate Dicks
By 
Adam Elliot
  •  
February 21, 2019
United States
e-Commerce
Up to 50K
IWantThatFlight: Turning a Script into a +$110,000/Month Site
By 
Garth Adams
  •  
February 21, 2019
Australia
Web Application
Below 150K
ExploreVR: Losing $6,000 Building the TripAdvisor for VR
By 
Andrey Norin
  •  
April 26, 2018
United States
Web Application
Bad Marketing
Eventloot: Failing to Listen Feedback Means $20,000 Loss
By 
Justin Anyanwu
  •  
July 19, 2018
United States
SaaS
Not Practical
WantRemoteJob: Burning $6K Building a Failed Job Board
By 
Vyacheslav Grzhybovsky
  •  
February 2, 2019
Latvia
Web Application
No MVP Validation
WURA: Burning $250,000 Building the Nollywood Netflix
By 
Michael Ojo
  •  
April 28, 2018
United States
Web Application
Capital
Big Competitors
Tailor: Working for 2 Months on a Failed A/B Testing Software
By 
Joe D’elia
  •  
April 7, 2019
United States
Analytics
Bad Marketing
No MVP Validation
Fantastic House Buyers: Shutting Down My PropTech Business
By 
Alan Murray
  •  
May 20, 2018
United Kingdom
PropTech
No MVP Validation