This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Barn & Willow effectively frames the problem by targeting three distinct pain points: limited customization, high costs for quality, and supply chain delays. This specificity works because it moves beyond a vague industry issue and presents a clear, relatable frustration for consumers. Investors can immediately see the tangible business opportunity in solving these well-defined problems.
Our Tip: Pinpoint specific, costly, and frequent customer pain points instead of describing a general market problem to prove the market need is urgent.
The pitch presents a compelling solution by directly linking its custom products to a vertically integrated supply chain. This is a strong strategic choice because it explains how Barn & Willow delivers on its promises of quality, speed, and price. Instead of just showing a product, they reveal a core operational advantage that is difficult for competitors to replicate.
Our Tip: Frame your solution around a core, defensible system or process, not just a list of product features, to demonstrate a sustainable competitive edge.
Barn & Willow presents its direct-to-consumer business model with exceptional clarity by focusing on three key metrics: 50% gross margin, $82 CAC, and $450 LTV. This data-driven approach works because it immediately proves the model's financial viability and efficiency. The impressive LTV to CAC ratio of over 5:1 serves as powerful validation that their customer acquisition strategy is both effective and profitable.
Our Tip: Showcase your unit economics with a clear LTV to CAC ratio to instantly communicate to investors that your business model is scalable and profitable.
The traction slide makes a powerful statement by leading with $40K in monthly revenue and confirming the business is cash flow positive. This strategy is highly effective because it replaces projections with proven results, significantly de-risking the investment. Achieving profitability at this stage demonstrates strong operational discipline and validates that customers are willing to pay for their solution.
Our Tip: Lead with your single most impressive traction metric, like revenue or profitability, to immediately establish credibility and prove market demand.
Barn & Willow replaces vague claims with hard data at every turn, from a 5:1 LTV to CAC ratio to being cash flow positive on $40K in monthly revenue. This strategy works because it systematically de-risks the investment by proving the business model is not just theoretical but profitable in practice. To apply this, anchor every major claim in your deck, from market size to traction, with your most compelling and verifiable metric.
The pitch succeeds by connecting its product to a core operational advantage in its vertically integrated supply chain. This narrative shows investors a defensible moat, explaining how the company delivers value that competitors cannot easily replicate. Frame your own solution around the underlying system that makes it possible, turning your operational strengths into a key part of your story.
