This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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The Biogrify pitch deck effectively frames the problem around the universal need for better social connection and a brand’s struggle for audience attention. They address the challenge of engagement in a crowded digital landscape, which immediately resonates with investors familiar with the space. This approach positions their solution as a necessary evolution in social media rather than just another app.
Our Tip: Clearly articulate the emotional and financial cost of the problem to create a sense of urgency for your solution.
The pitch presents a clear solution: a platform for creating and sharing visually appealing social infographics. Their value proposition is centered on creative communication, which successfully differentiates them from standard social networks. By emphasizing how this benefits both users (enhanced sharing) and brands (deeper engagement), they create a compelling two-sided value story.
Our Tip: Demonstrate your solution with a simple “how it works” visual or a 3-step process to make it instantly understandable.
Biogrify validates its market by citing a projection of 600 million users seeking new social networks by 2013, a powerful way to signal a large, addressable opportunity. While this is a top-down figure, it effectively communicates the scale of the potential market to investors. The target market is clearly defined as social media users and brands, showing a clear path to monetization.
Our Tip: Combine top-down market sizing with bottom-up validation, such as early user feedback or pilot program results, to build a more credible case.
The team slide builds credibility by listing key members and their specific, complementary roles like “Designer + Front-End” and “Rails Developer.” This diverse skill set, covering design, user experience, and back-end development, signals to investors that the team has the technical and creative capacity to execute the vision. Presenting the founders first establishes clear leadership for the project.
Our Tip: Showcase not just roles but specific, relevant accomplishments or past successes for each key team member to prove their ability to deliver.
Biogrify’s deck succeeds by telling a single, powerful story that connects the problem, solution, and market. They frame a universal need and present a unique value proposition, creating a narrative that is easy for investors to follow. Ensure your deck flows logically from one section to the next, building a compelling and intuitive case for your vision.
Even without traction metrics, Biogrify builds investor confidence through a clear solution and a well-rounded team. The concept of "social infographics" is easy to grasp, and the team slide proves they have the technical and creative skills to execute. If you lack hard numbers, focus on demonstrating your product's simplicity and your team's ability to deliver on its promise.
