This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Biomarker frames the problem around the difficulty of accessing reliable health information and tracking personal metrics. This strategy works because it grounds the pitch in relatable, widespread frustrations, immediately signaling a large, addressable market. Investors are looking for founders who understand the customer's pain intimately, and this slide effectively demonstrates that empathy.
Our Tip: Present the problem through the eyes of your customer, using their language to build a narrative that makes your solution feel inevitable.
The solution is presented as a comprehensive digital platform that integrates various health services, directly addressing the previously stated pain points. Notice that their differentiation comes from focusing on physical, mental, and social health, a holistic approach that carves out a unique position. This positions the platform as a central wellness hub rather than just another single-purpose health app.
Our Tip: Clearly connect each feature of your solution back to a specific pain point to demonstrate a tight problem-solution fit.
They validate the opportunity by citing the $3.7 trillion wellness industry, a powerful top-down number that immediately grabs investor attention. While a bottom-up analysis would add more credibility, the goal of this slide is to establish that the company is playing in a massive and growing space. This large Total Addressable Market (TAM) is essential for venture-scale return potential.
Our Tip: Use a large, credible market size number to frame the scale of the opportunity, then quickly follow up with your specific, obtainable market segment.
Biomarker showcases traction with two key metrics: $20K in Monthly Recurring Revenue (MRR) and a $2M pipeline. This is a smart move because it provides tangible proof of product-market fit and de-risks the investment by showing real customer demand. For investors, these numbers serve as validation that the business model is working and has a clear path to future revenue.
Our Tip: Lead with your single most compelling traction metric, like revenue or user growth, to immediately establish credibility and momentum.
The Biomarker deck succeeds by telling a clear story, moving from a relatable problem to an inevitable solution. This narrative structure makes the entire pitch more memorable and persuasive than a simple collection of facts. To apply this, frame your deck as a story with a clear protagonist (your customer), a conflict (their pain point), and a resolution (your product).
Biomarker consistently uses concrete numbers—like the $3.7 trillion market size and $20K MRR—to transform claims into credible evidence. This approach directly addresses investor skepticism by providing tangible proof of market size, product-market fit, and business momentum. In your own deck, replace adjectives with data points to validate your assumptions and build a foundation of trust.
